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Assignment Google UX Design Certificate User Journey Map Template

Ben wants to easily order food delivery and has identified the key tasks in the process: selecting a restaurant from the app menu, choosing items from the menu, confirming delivery details like address and payment, placing the order, and picking up the food. At each step, Ben experiences different feelings from being excited to choose a restaurant and menu items to being annoyed at entering personal information. There is room to improve adding images to menus and speeding up the address/payment entry process.

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Syahmi Fauzi
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139 views1 page

Assignment Google UX Design Certificate User Journey Map Template

Ben wants to easily order food delivery and has identified the key tasks in the process: selecting a restaurant from the app menu, choosing items from the menu, confirming delivery details like address and payment, placing the order, and picking up the food. At each step, Ben experiences different feelings from being excited to choose a restaurant and menu items to being annoyed at entering personal information. There is room to improve adding images to menus and speeding up the address/payment entry process.

Uploaded by

Syahmi Fauzi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Persona: Ben

Goal: An easy and quick way to order food on delivery Apps

ACTION Select Restaurant Browser menu Confirm Info. Place order Pick up

Tasks Tasks Tasks Tasks Tasks

A. Decide on food A. Browse menu A. Select address A. Confirm order A. Walk to Pick up
TASK LIST type B. Select menu B. Select Payment B. Confirm payment food
B. Search restaurant C. Add Quantity method C. Place order B. Inspect items
on Apps C. Eat meal
C. Select a restaurant

Excited to find a Excited to find a Annoyed at the first Happy to place order Happy to eat
restaurant that they restaurant that they time it takes to type
FEELING like like address or card
ADJECTIVE number

Area to improve Include images - - -


IMPROVEMENT
OPPORTUNITIES

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