Qualitative Interviewing Methods
Qualitative Interviewing Methods
INTERVIEWING
METHODS
INTERVIEW
✖ A meeting at which information is obtained (as by a reporter, television
commentator, or pollster) from a person
✖ Interview in research?
✖ Interview as a research method?
✖ A very systematic approach to data collection, analysis and description that allows
you to maximize the chances of achieving meaningful, valid and reliable
conclusions.
USE OF INTERVIEW IN
RESEARCH
✖ Any stage
✖ initial phases to identify areas or issues for more detailed exploration
✖ They can be used as part of the piloting and validation of other instruments.
✖ They can be used as the main vehicle of data collection.
✖ They can be used once findings have been compiled to check whether your
interpretations of other types of data make sense to the participants who were
involved.
✖ Individual or group?
STRUCTURE
✖ Informed consent
✖ Appropriate briefing to participant
✖ Form of questions and responses
✖ Structured – unstructured
TYPES of INTERVIEW
✖ Fully structured (easily quantified)
✖ Partially/semi-structured (precise yet not fixed)
✖ Unstructured
✖ Sequence of questions is important
✖ Concluding the interview
STEPS IN INTERVIEW
✖ Explanation should be clearly understood by the participants
✖ Comprehension of the questions which might be new to participants
✖ Make amendments on the bases of findings in step 1 and 2
✖ Revise explanation for comprehension
✖ Redo it with a new sub-sample
MEDIUM OF INTERVIEW
✖ Telephonic
✖ Face to face
✖ Email
✖ Mail
✖ Computer assisted
VALIDITY AND RELIABILITY
✖ Reliability refers to the consistency of a measure (whether the results can be
reproduced under the same conditions).