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    222-008-511 Costomer Profile

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    Dewan Ajuad Hossain Rifat
    The document provides a trend analysis for fashion forecasting in Hanoi, Vietnam. It analyzes customer demographics of women aged 25-30 who are employed and Buddhist. It examines factors influencing fashion changes such as avant-garde art from ceramic designs, new technologies, famous brands, and fashion icons. The analysis also looks at color, silhouette, and design capsule trends for the city.

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    222-008-511 Costomer Profile

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    Dewan Ajuad Hossain Rifat
    29 views6 pages
    The document provides a trend analysis for fashion forecasting in Hanoi, Vietnam. It analyzes customer demographics of women aged 25-30 who are employed and Buddhist. It examines factors influencing fashion changes such as avant-garde art from ceramic designs, new technologies, famous brands, and fashion icons. The analysis also looks at color, silhouette, and design capsule trends for the city.

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    The document provides a trend analysis for fashion forecasting in Hanoi, Vietnam. It analyzes customer demographics of women aged 25-30 who are employed and Buddhist. It examines factors influencing fashion changes such as avant-garde art from ceramic designs, new technologies, famous brands, and fashion icons. The analysis also looks at color, silhouette, and design capsule trends for the city.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    29 views6 pages

    222-008-511 Costomer Profile

    Uploaded by

    Dewan Ajuad Hossain Rifat
    The document provides a trend analysis for fashion forecasting in Hanoi, Vietnam. It analyzes customer demographics of women aged 25-30 who are employed and Buddhist. It examines factors influencing fashion changes such as avant-garde art from ceramic designs, new technologies, famous brands, and fashion icons. The analysis also looks at color, silhouette, and design capsule trends for the city.

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    1

    BGMEA UNIVERSITY OF FASHION & TECHNOLOGY

    Fashion Style & Forecasting


    Batch: MFD-222
    Course Code: FAS5204

    Submitted To: Md. Tanjibul Hasan (Assistant Professor)

    Submitted By: Dewan Ajuad Hossain Rifat

    ID: 222-008-5111
    Content :

    ֍ Customer base trend analysis

    ֍ City base trend analysis

    ֍ Color analysis

    ֍ Silhouette analysis

    ֍ Design capsule
    Customer-Based Trend Analysis
    4

    Customers Profile:

    Gender/Sex: Women
    Age: 25-30
    Occupation: Employes
    Practices: Buddhism
    Consumer characteristics :
    •Dedication
    •Self Aware

    •Confident

    •Optimist

    •Critical thinking

    Location/ Area: Hanoi, Vietnam.

    Population: Total 7,661.000 persons


    male population — 3,765.100 Person
    Female population — 3,895.900 Person
    5

    Factors influence fashion changes

    ֍ Avant - garde art

    ֍ New Technology

    ֍ Famous Brand

    ֍ Fashion icon
    6
    Avant - Garde art

    NON-LA (Conical Palm-Leaf Hat) Part of a series on the


    Hien Vân Ceramics Ao Tu Than or a four-panel traditional long
    dress is on display.
    Culture of Vietnam

    Hiên Vân is a commune in Bắc Ninh The patterns are inspired by antiquities, Vietnamese long dresses are exhibited on
    province where the first ceramic kiln works of art, and temple sculptures, all in The Precious Heritage Art Gallery and the fourth floor at the Vietnamese
    was designed and built in 2004. perfect harmony through their shapes and Cultural Museum is a museum in Hoi An Women’s Museum.
    contours.

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