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    Dreamy Flakes

    Uploaded by

    Mohibullah Jabir
    This document outlines a marketing plan for Dreamy Flakes Cereal, a conceptual cereal brand aimed at children and health-conscious adults. Key points include colorful box design featuring the character Evee; nutritional facts noting natural flavors and colors; inclusion of stickers and sticker book inside boxes; slogans like "Wake up to a bowl of dreamy goodness"; targeting demographics like parents, seniors, professionals; and unique combination of grains, fruits, and chocolate chunks. The plan's aim is to create a playful brand immersing children in a fantasy world while providing a nutritious breakfast option.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Dreamy Flakes

    Uploaded by

    Mohibullah Jabir
    25 views15 pages
    This document outlines a marketing plan for Dreamy Flakes Cereal, a conceptual cereal brand aimed at children and health-conscious adults. Key points include colorful box design featuring the character Evee; nutritional facts noting natural flavors and colors; inclusion of stickers and sticker book inside boxes; slogans like "Wake up to a bowl of dreamy goodness"; targeting demographics like parents, seniors, professionals; and unique combination of grains, fruits, and chocolate chunks. The plan's aim is to create a playful brand immersing children in a fantasy world while providing a nutritious breakfast option.

    Original Title

    Dreamy Flakes (1)

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    This document outlines a marketing plan for Dreamy Flakes Cereal, a conceptual cereal brand aimed at children and health-conscious adults. Key points include colorful box design featuring the character Evee; nutritional facts noting natural flavors and colors; inclusion of stickers and sticker book inside boxes; slogans like "Wake up to a bowl of dreamy goodness"; targeting demographics like parents, seniors, professionals; and unique combination of grains, fruits, and chocolate chunks. The plan's aim is to create a playful brand immersing children in a fantasy world while providing a nutritious breakfast option.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    25 views15 pages

    Dreamy Flakes

    Uploaded by

    Mohibullah Jabir
    This document outlines a marketing plan for Dreamy Flakes Cereal, a conceptual cereal brand aimed at children and health-conscious adults. Key points include colorful box design featuring the character Evee; nutritional facts noting natural flavors and colors; inclusion of stickers and sticker book inside boxes; slogans like "Wake up to a bowl of dreamy goodness"; targeting demographics like parents, seniors, professionals; and unique combination of grains, fruits, and chocolate chunks. The plan's aim is to create a playful brand immersing children in a fantasy world while providing a nutritious breakfast option.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    WAKE UP TO A BOWL OF DREAMY

    GOODNESS
    ABOUT THE
    PRODUCT
    Dreamy Flakes Cereal is a
    conceptual brand aimed to be a
    healthy breakfast that kid's would
    love.
    ABOUT BOX
    FRONT BACK

    • Rectangular Box
    • Typography
    • Eye Catching Colors

    • Evee (Main Character)


    NUTRITIONAL FACTS
    KCAL 82g
    • Our Product Is Not
    too Healthy Nor
    too bad because it
    contains natural
    colors and flavours
    in it!
    INSIDE OF THE BOX

    • CEREAL

    • PACK OF STICKERS

    • STICKER BOOK
    SLOGAN’s

    • Wake up to a bowl of dreamy goodness!

    • A dreamy breakfast for a dreamy day ahead!

    • dream big with Dreamy Flakes!


    DEMOGRAPHICS
    • Health-conscious adults who are looking for a quick and easy breakfast option.
    • Parents who want to provide a healthy breakfast option for their children, without
    compromising on taste or convenience.
    • Fitness enthusiasts who are looking for a high-protein, low-sugar option that
    • Seniors who may have specific dietary requirements or health concerns that make it
    important for them to choose a healthy breakfast option.
    • Busy professionals who want a nutritious breakfast option that will help them stay
    focused and energized throughout the day.
    • College students who are looking for a healthy and affordable breakfast option that can
    be easily prepared in a dorm room or shared kitchen.
    PSYCHOGRAPHICS
    • Ethically conscious consumers who prefer products that are sustainably sourced
    and environmentally friendly.
    • Busy individuals who prioritize convenience and time-saving solutions.
    • Value-driven consumers who are willing to pay more for high-quality products that
    align with their values and beliefs.
    • Tech-savvy consumers who are influenced by online reviews and social media
    marketing.
    • Foodies who are passionate about trying new, innovative products and exploring
    different flavors and textures.
    • Collectors may try to collect all stickers which would take more than 10 boxes to
    complete one sticker box
    WHAT SETS US UNIQUE?

    Our cereal is a unique combination


    of whole grain blend and sweet
    corn, baked into light and
    toasty flakes!

    mixed with freeze dried


    strawberries, blueberries and
    delicious chocolate chunks.
    AIM
    In this project, I created a brand aimed at
    children as well as adults using vibrant colors
    and illustration to create a playful atmosphere
    allowing the child to feel as though they were
    being immersed into a fantasy world while
    enjoying the cereal.
    DISTRIBUTION CHANNELS

    Consumer

    Manufacturer
    Retailer

    Wholesaler Retailer
    PR OUTREACH
    MEDIA
    CHANNELS GOALS
    SOCIAL
    MEDIA TV RADIO PRESS MARKETIN
    LOGO
    G ADVERTISEME
    BRANDIN
    STRATER NT
    G
    GY

    Click the highlighted


    section of any bar
    and drag the
    handles
    INSTAGRAM

    DREAMY
    FLAKES
    MY ARTWORK SAMPLES
    THANKS!
    Does anyone have any questions?

    [email protected]
    Postal: L1H 0A7
    DreamyFlakes

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