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Ieee Power Engineering Society 2003 General Meeting: Jim Balsillie Chairman & Co-CEO Research in Motion July 14, 2003

BlackBerry is the leading wireless enterprise platform that keeps mobile professionals connected while on the go. BlackBerry provides users with wireless access to a full suite of business applications, including email, corporate data, phone, SMS, web and organizer. BlackBerry Enterprise Server integrates seamlessly with Microsoft(r) exchange and Lotus(r) Domino environments to create a wireless extension to your existing corporate email account.

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51 views19 pages

Ieee Power Engineering Society 2003 General Meeting: Jim Balsillie Chairman & Co-CEO Research in Motion July 14, 2003

BlackBerry is the leading wireless enterprise platform that keeps mobile professionals connected while on the go. BlackBerry provides users with wireless access to a full suite of business applications, including email, corporate data, phone, SMS, web and organizer. BlackBerry Enterprise Server integrates seamlessly with Microsoft(r) exchange and Lotus(r) Domino environments to create a wireless extension to your existing corporate email account.

Uploaded by

Amit Arora
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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IEEE Power Engineering Society 2003 General Meeting

Jim Balsillie Chairman & Co-CEO Research In Motion July 14, 2003

What is BlackBerry?
BlackBerry is the leading wireless enterprise platform that keeps mobile professionals connected to people and information while on the go BlackBerry provides users with wireless access to a full suite of business applications, including email, corporate data, phone, SMS, web and organizer BlackBerry incorporates the industrys best software, hardware and services, providing the most comprehensive end-to-end wireless platform for corporate environments BlackBerry software manages the link between your various existing emails accounts and the BlackBerry Wireless Handheld BlackBerry Enterprise ServerTM integrates seamlessly with Microsoft Exchange and Lotus DominoTM environments to create a wireless extension to your existing corporate email account

1. MULTIPLE NETWORKS

The World of Wide Area Wireless Communications

TwoWay

VOICE PCS Cellular

TWO-WAY DATA 2G (Mobitex, DataTac)


2.5G (GPRS, 1xrtt, iDEN) 3G

PAGING

OneWay

Circuit-Switched

Packet-Switched

Addressing the Enterprise Wireless Data Requirements


1. Established, Reliable, Secure, Push for THEIR enterprise messaging environments

2. Global Solution (NA, Europe, Australia, Asia)


3. Multiple Networks 4. Manageable!!! 5. Secure, Secure, Secure!!! 6. Multiple Device Partnerships 7. Feature Rich (Attachments, GAL, Wireless deletes, etc.) 8. Virtual Machine (VM) Implementation (i.e., J2ME) 9. Platform Extension (MDS with HTTP/XML)

2. ESTABLISHED, RELIABLE, SECURE, PUSH

Companies Installing BlackBerry Enterprise Server

12,000 10,000 8,000 6,000 4,000 2,000 0


Q1
Fiscal 2001

12,000 organizations with BlackBerry Enterprise Server installed

Q3

Q1
Fiscal 2002

Q3

Q1

Q3

Q1
Fiscal 2004

Fiscal 2003

2. ESTABLISHED, RELIABLE, SECURE, PUSH

PUSH vs. PULL Wireless Data Applications

PUSH PULL

Success Failure

Paging is PUSH Voice is PUSH SMS is PUSH BlackBerry is PUSH email WAP is PULL Dial up email is PULL

Success Success Success Success Failure Failure

3. FEATURE RICH

BlackBerry Enterprise Server User Features


Secure, Integrated, Advanced Attachment Viewing
Rich text viewer with fonts, formatting and tables Table of contents view and hyperlinks Includes support for Word, Excel, PowerPoint, PDF and more!

Cradle-Free Email Synchronization


Full two-way wireless sync of email activity (ie., Deletes, Folder Management Desktop usage now optional for end users

Secure Over The Air Java Application Download


An industry first that simplifies application distribution and upgrades

Remote Address Lookup (GAL on Exchange, NAB on Domino)

4. MANAGEABLE!!!

The BlackBerry Advantage for IT Departments


One BlackBerry Enterprise Server installation takes care of Email, corporate data, PIM, third party and custom apps Manage handhelds even when IT cant touch them Wirelessly enforce policies such as passwords Configure settings such as browser home pages Support users in and out of the office Push commands wirelessly and securely to handheld to wipe contents of handheld, lock handheld or set new password Automate desktop and handheld software deployments and upgrades Easily deploy new software without visiting each desktop or recalling handhelds Benefit from the installation, management and policies of the BlackBerry solution in Australia, Asia, North America, Europe Meets needs of international offices and travelling executives

5. SECURE, SECURE, SECURE!!!

End-to-End Security
Dont bet your career on: its secure, trust me remember your companys secrets are at stake! Make sure you ask:
Is your solution secure END-to-END? (Is the data ever decrypted and re-encrypted before reaching the Handheld or Server behind your corporate firewall?) Does your solution implement strong security such as Triple-DES? (168 bits) Does your solution rely on the Wireless Carriers Network encryption? Does your solution require a VPN connection to the Wireless Carriers Network Gateway?

5. SECURE, SECURE, SECURE!!!

BlackBerry Meets NSAs S/MIME Email Security Standard


S/MIME (Security/Multipurpose Internet Mail Extensions) is an email security standard designed to meet stringent security requirements The National Security Agency will use BlackBerry with S/MIME capabilities to deploy this secure email standard on BlackBerry Wireless Handhelds used by various government organizations, including the Department of Defense S/MIME is an email-system independent, Internet standards based protocol that utilizes public key cryptography to provide writer-to-reader security, including confidentiality, message integrity and sender authentication S/MIME extends the security of existing mail systems and allows for secure communications between individuals in different organizations

5. SECURE, SECURE, SECURE!!!

BlackBerry in Government
Civilian US House of Representatives, Senate US Federal Reserve Bank Homeland Defense Department of Defence VA - The US Veterans Affairs; Veterans Affairs Medical Department; Department of Veterens Affairs

Army Pentagon; Army Anthrax Program; Department of Defence Inspector General; Office of US Treasury HQ the Surgeon General for the US Army; Almost every Army Major Command; DCMA Defense contract EPA, IRS, NASA, Customs, DOI, GSA, NSA, ATF, Management Agency; Missile Defense Agency; FDA, CDC, NIH, DOE, USDA HQ, APHIS, USPS, Military District of Washington/Ft. Belvoir; White Labour, Commerce, CIA, Census, Transportation, House Communications; Executive Offices of the FAA, FEMA, State Dept, USAID President; US Secret Service; Army Headquarters State and Local Governors offices across the US Local Police and Fire Departments (ie NYPD, FDNY) Mayors Offices County Offices State Attorney General Offices Airports Air Force - Secretary of the Air Force; Every Air Force Major Command Navy NAVSEA; Marines at Quantico; Department of the Navy CIO

and many many more

6. GLOBAL SOLUTIONS

Currently in >50 Networks & 30 Countries Around the World

7. VM IMPLEMENTATION

Why a Java Implementation? Java is secure with safe local code execution, easy to maintain with automation of memory management and self-provisioning over the air Write once, run on any J2ME device Rich development platform with over 3 million developers and growing Standardized by virtually all major players (Motorola, Siemens, NEC, Nokia, DoCoMo iMode, RIM, etc.)

7. VM IMPLEMENTATION

BlackBerry Java Development Environment

A fully integrated development environment and simulation tool for building Java 2 Micro Edition (J2ME) applications Supports Connected Limited Device Configuration (CLDC) and Mobile Information Device Profile (MIDP) BlackBerry JDE provides a full suite of interfaces and utilities to leverage the unique features of BlackBerry Handhelds Developers, Customers and ISV Partners can now easily develop applications that leverage the features of BlackBerry Includes a handheld simulator that has full copy of the JVM for testing and monitoring of enterprise applications Includes a network simulator for HTTP connectivity and supports industry standard protocols for handheld devices (MIDP, CLDC)

8. PLATFORM EXTENSION

Wireless Data Is All About Complete Solutions

CRM ERP Business Intelligence Network and Systems Management Messaging and Collaboration Document Management Directory Management

8. PLATFORM EXTENSION

Corporate Data Access New BlackBerry Features


On BlackBerry Enterprise Server
Mobile Data Service
New key feature of the BlackBerry Enterprise Server

On the BlackBerry Handheld


Development environment made available to application developers
Open J2METM standard based for application creation HTTP connectivity to Mobile Data Service Utilizes standard BlackBerry Enterprise Server services Push capability Security/encryption Compression Management and administration

8. PLATFORM EXTENSION

BlackBerry Partners

Corporate IT Environments

Network & Systems Management ERP/SCM Messaging & Collaboration Document Management CRM Business Intelligence Platforms Corporate Access

8. PLATFORM EXTENSION

BlackBerry Enterprise Server Mobile Data Service

MAPI Corporate Email Servers

Email Service Firewall Mobile Data Service

Wireless Networks

XML/HTTP

BlackBerry Handheld

Corporate Application Servers

BlackBerry Enterprise Server

Innovative Solutions Today BlackBerry 6710/6720 for GSM/GPRS BlackBerry 6750 for 1xRTT/CDMA BlackBerry 6510 for Nextel iDEN

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