Lecture 1
Lecture 1
Lecture 1
Making
Chapter 8
Definition
Problem solving refers to active efforts to
discover what must be done to achieve a goal
that is not readily attainable.
Types of Problems (Greeno)
Problems of Inducing Structure
Problems of Arrangement
Problems of Transformation
Approaches to Problem Solving
Trial & Error
Heuristics
Mental Set
Unnecessary Constraints
Decision Making
Two types of decisions
Making choices (selecting among alternatives)
Taking chances (deciding amidst uncertainty)
Selecting Among Alternatives
Strategies
Additive
Subtractive (Elimination of Aspects)
Making “Risky” Decisions
Risky Decisions (Tversky & Kahneman)
Factors Influencing Risky Decisions
Using Probabilities
Expected Value
Subjective Utility
Factors that Affect Probability Estimates
Heuristics
Availability
Representativeness
Ignoring Base Rates
The Conjunction Fallacy
Alternative Outcomes Effect
Framing the Question
Humans as Decision Makers
Classic View Evolutionary View
Irrational Specialized cognition is adaptive
Prone to errors & mistakes Rational
Mentally limited Fast and Frugal heuristics work
Groupthink
Group Polarization
Group Polarization- tendency to shift toward more
extreme positions after group discussion
12.17