Lecture 13
Lecture 13
Lecture 13
TR
• Average revenue (AR) AR =
Q
=P
Q P TR AR MR
0 $10 n/a
1 $10 $10
2 $10
3 $10
4 $10 $40
$10
5 $10 $50
3
ACTIVE LEARNING 1
Answers
Fill in the empty spaces of the table.
TR ∆TR
Q P TR = P x Q AR = MR =
Q ∆Q
0 $9 $0 n/a
$9
1 $9 $9 $9
$9
2 $9 $18 $9
$9
3 $9 $27 $9
$9
4 $9 $36 $9
$9
5 $9 $45 9
4
MR = P for a Competitive Firm
• A competitive firm can keep increasing its
output without affecting the market price.
• So, each one-unit increase in Q causes revenue
to rise by P, i.e., MR = P.
MONOPOLY 6
Why Monopolies Arise
The main cause of monopolies is barriers
to entry – other firms cannot enter the
market.
Three sources of barriers to entry:
1. A single firm owns a key resource.
E.g., DeBeers owns most of the world’s
diamond mines
2. The govt gives a single firm the exclusive
right to produce the good.
E.g., patents, copyright laws
3. Natural monopoly: a single firm can produce
the entire market Q at lower cost than could
several firms. MONOPOLY 7
Introduction:
Between Monopoly and Competition
Two extremes
– Perfect competition: many firms, identical products
– Monopoly: one firm
Characteristics:
– Many sellers
– Product differentiation
– Free entry and exit
Examples:
– apartments
– books
– bottled water
– clothing
– fast food
– night clubs
MONOPOLISTIC COMPETITION 9
Comparing Perfect & Monop. Competition
Perfect Monopolistic
competition competition
MONOPOLISTIC COMPETITION 10
Comparing Monopoly & Monop. Competition
Monopolistic
Monopoly
competition
number of sellers one many