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Conclusion

This project studied parameters that influence sales of Amul milk from the perspective of distributors, retailers, and consumers. It was found that price, quality, smell, taste, advertising, and brand awareness were key factors in purchase decisions. The milk market is unpredictable, so Amul must be vigilant about complaints to maintain customer trust since mothers prioritize their children's health. The project also examined Amul's BCG matrix, marketing strategies, and training needs to understand its business in the competitive fast moving consumer goods industry.

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RAHUL DUTTA
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260 views1 page

Conclusion

This project studied parameters that influence sales of Amul milk from the perspective of distributors, retailers, and consumers. It was found that price, quality, smell, taste, advertising, and brand awareness were key factors in purchase decisions. The milk market is unpredictable, so Amul must be vigilant about complaints to maintain customer trust since mothers prioritize their children's health. The project also examined Amul's BCG matrix, marketing strategies, and training needs to understand its business in the competitive fast moving consumer goods industry.

Uploaded by

RAHUL DUTTA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Conclusion

• This Project was about the milk segment of Amul which is due to intense competition from its competitors is
continuously losing its market share. So in this project different parameters on which the sale of Amul
depends are studied and analysed from the distributor, retailer and consumers perspective. The final
outcome of the project is that the parameters which make decision regarding the purchase of milk Price,
Quality, Smell, Taste, Advertisement and Awareness. Milk market is totally unpredictable market and the
organisation should over cautious of any complaints that come into milk as it includes the sentiments of a
mother for her kids and she won’t prefer to give anything to her kid for which she is not 100% sure.
• We have also learned about the BCG Matrix and the different Marketing strategy being used by the
company. The training and the needs and requirement required by the company.
• How FMCG is growing day by day and all the details about the company.

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