Coca Cola and Pepsi are the two largest soft drink companies in the world. Coca Cola has over 500 brands and serves over 1.7 billion drinks per day globally. PepsiCo has 18 product lines but focuses more on complementary foods in addition to beverages. While Coca Cola targets all youth, Pepsi targets those aged 18-35 specifically. Coca Cola has more product variations like vanilla and coffee flavors, while Pepsi uses pricing strategies like discounts to compete against Coca Cola's larger market share.
Coca Cola and Pepsi are the two largest soft drink companies in the world. Coca Cola has over 500 brands and serves over 1.7 billion drinks per day globally. PepsiCo has 18 product lines but focuses more on complementary foods in addition to beverages. While Coca Cola targets all youth, Pepsi targets those aged 18-35 specifically. Coca Cola has more product variations like vanilla and coffee flavors, while Pepsi uses pricing strategies like discounts to compete against Coca Cola's larger market share.
Coca Cola and Pepsi are the two largest soft drink companies in the world. Coca Cola has over 500 brands and serves over 1.7 billion drinks per day globally. PepsiCo has 18 product lines but focuses more on complementary foods in addition to beverages. While Coca Cola targets all youth, Pepsi targets those aged 18-35 specifically. Coca Cola has more product variations like vanilla and coffee flavors, while Pepsi uses pricing strategies like discounts to compete against Coca Cola's larger market share.
Coca Cola and Pepsi are the two largest soft drink companies in the world. Coca Cola has over 500 brands and serves over 1.7 billion drinks per day globally. PepsiCo has 18 product lines but focuses more on complementary foods in addition to beverages. While Coca Cola targets all youth, Pepsi targets those aged 18-35 specifically. Coca Cola has more product variations like vanilla and coffee flavors, while Pepsi uses pricing strategies like discounts to compete against Coca Cola's larger market share.
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C O C A COLA VS.
PEPSI SWOTPresented ANALYSIS by: G RO UP1 INTRODUCTION C O C A COLA COMPANY Coca-Cola is the largest softdrink manufacturing company in the world.
The company operates in many countries,
only specializing in the manufacture and distribution of softdrinks.
Coca-Cola currently offers more than 500
brands in over 200 countries or territories and serves over 1.7 billion servings each day. INTRODUCTION PEPSI C O M P A N Y PepsiCo. is the second largest softdrink manufacturing company in the world.
The company operates in many
countries, specializing in manufacturing of complementary beverage and convenient foods. PepsiCo. currently has 18 different product lines that offer variety refreshment and of nutrition. Coca Cola Pepsi Portfolio Portfolio COMPARATIVE Coca ANALYSIS Pepsi TARGET MARKET:Cola TARGET -Youth, regardless of gender. MARKET: -Youth and Young Adults (18-35 Y/O).
-CokeZero, Diet Coke, Energy Coke, -PepsiZero, Pepsi Diet, Pepsi CokeLife, Coke Vanilla, Coke Free, Pepsi AM, Pepsi Vanilla, Cherry andOrangeVanilla, and Pepsi Lime and Pepsi Wild Cokewith Cherry. Coffee or Espresso. PRICING: PRICING: -Market-Oriented Pricing and -Cost Based Pricing, Penetration Hybrid Everyday Value Pricing. Pricing and Competition Based Pricing. SLOGAN/TAGLINE: -"Embrace your past, but live for SLOGAN/TAGLINE: now" Summary • Coca Cola is the strongest in the global carbonated drink, While PepsiCo is weakest in this sector.
• Coca Cola has a much larger market
share than Pepsi. Therefore, in order for Pepsi to compete, they run lower prices.
• The biggest difference between Coke
and Pepsi are their flavors, Coke has more of vanilla-raisin flavor, while Pepsi has more of citrus flavor.
