Module 5

Download as pptx, pdf, or txt
Download as pptx, pdf, or txt
You are on page 1of 13

CORPORATE SOCIAL

RESPONSIBILITY
Module 5
cORPORATE SOCIAL
RESPONSIBILITY
Refers to practices and activities that business organizations adopt in the course
of their operations which have social and environmental impacts and relevance.
Practicing it means that a business organizations commits to developing policies
and business pratices that ensure sustainability of environmental resources,
ethical treatment of employees and protection of community welfare, among
others.
Starbucks social impact
●“Our success is linked
to the success of the
farmers and suppliers
who grow and produce
our products.”
THE THREE LEVELS OF SOCIAL RESPONSIBILITY

IST LEVEL- THE DUTY NOT TO CAUSE HARM TO


OTHERS

2ND LEVEL – RESPONSIBILITY TO PREVENT


HARM AT ALL COSTS

3RD LEVEL- THE RESPONSIBILITY TO DO


GOOD
MODELS OF
CORPORATE SOCIAL
RESPONSIBILITY
ECONOMIC MODEL

The economic model is based on the traditional view that a business’


reason of existence is to respond to the demands of the market by providing
products or services and to earn profits for its shareholders.
PHILANTHROPIC MODEL
● Philanthropy is defined as an act or gift done or made for humanitarian
purposes. It is the practice of giving or doing something to make help life
better for other people.

● This is the free will of business organizations to contribute to social causes


as a matter of philanthropy.

● Philanthropy is more than giving money. It is the realization that there is an


inherent goodness in giving back to society and in promoting human
welfare.
SOCIAL WEB MODEL
● It views business organizations as a citizen of the society, and as a member of a
society it must conform to the normal ethical duties and obligation .

● According to Norman Bowie’s the “moral minimum”, every citizen has an


obligation to respect human rights.
● So as long as the organization comply with the moral minimum and cause no harm
they have the responsibility to maximize profit.
Stakeholder Theory
● For whose benefit and at whose cost should
the business be managed?
INTEGRATIVE MODEL

● The firms financial goals must be balanced with their environmental


considerations
● The organization brings social goals to the core of their business model.

● An environmentally unsustainable firm is financially unsustainable in


the long run,
● The success of the business organization should not only be based on
profit but also on how the organization demonstrates sustainability
practices to ensure the availability of resources for generations to come.
CSR= GOOD BUSINESS SENSE
● A GOOD REPUTATION EARNS A POSITIVE IMAGE IN THE EYES OF
THE PUBLIC
● IF PEOPLE FEEL GOOD ABOUT THE COMPANY BECAUSE IT
SUPPORTS CAUSES THAT ARE IMPORTANT, THEY MAY FEEL
GOOD ALSO ABOUT THEMSELVES.
● AN ORGANIZATION WITH A POSITIVE IMAGE DEVELOPS A
POSITIVE ATTITIDE AND CREATES A SENSE OF PRIDE AND SELF
WORTH AMONG ITS EMPLOYEES.
ACTIVITY
Choose a company and do a research
how do they conduct their Corporate
Social.

You might also like