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    Advertising Pitch

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    riri
    An advertising pitch is a proposal from an advertising agency that describes how a marketing campaign will promote a product or service and deliver intended results. The pitch outlines campaign objectives, target audiences, creative concepts, media strategies and budgets. It aims to demonstrate how the agency can effectively use a marketing budget to create greater brand value. The pitch is presented in a meeting, where the agency introduces its team, presents market research, creative proposals, media plans and forecast results to validate its proposals and show value for money. The agency summarizes why its pitch will help the client meet objectives and invites questions.

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    Advertising Pitch

    Uploaded by

    riri
    125 views8 pages
    An advertising pitch is a proposal from an advertising agency that describes how a marketing campaign will promote a product or service and deliver intended results. The pitch outlines campaign objectives, target audiences, creative concepts, media strategies and budgets. It aims to demonstrate how the agency can effectively use a marketing budget to create greater brand value. The pitch is presented in a meeting, where the agency introduces its team, presents market research, creative proposals, media plans and forecast results to validate its proposals and show value for money. The agency summarizes why its pitch will help the client meet objectives and invites questions.

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    An advertising pitch is a proposal from an advertising agency that describes how a marketing campaign will promote a product or service and deliver intended results. The pitch outlines campaign objectives, target audiences, creative concepts, media strategies and budgets. It aims to demonstrate how the agency can effectively use a marketing budget to create greater brand value. The pitch is presented in a meeting, where the agency introduces its team, presents market research, creative proposals, media plans and forecast results to validate its proposals and show value for money. The agency summarizes why its pitch will help the client meet objectives and invites questions.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    125 views8 pages

    Advertising Pitch

    Uploaded by

    riri
    An advertising pitch is a proposal from an advertising agency that describes how a marketing campaign will promote a product or service and deliver intended results. The pitch outlines campaign objectives, target audiences, creative concepts, media strategies and budgets. It aims to demonstrate how the agency can effectively use a marketing budget to create greater brand value. The pitch is presented in a meeting, where the agency introduces its team, presents market research, creative proposals, media plans and forecast results to validate its proposals and show value for money. The agency summarizes why its pitch will help the client meet objectives and invites questions.

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    You are on page 1of 8

    ADVERTISING PITCH

    What is an Advertising Pitch


    An advertising pitch describes the proposals of an advertising
    agency to promote a product or service. The pitch states the
    objectives for the campaign and describes how the campaign
    will deliver its intended results. Companies request advertising
    pitches so that they can select the most suitable proposal from
    a number of advertising agencies. A successful pitch should
    demonstrate that an agency can use the marketing budget
    effectively to create greater value for a brand, according to the
    World Federation of Advertisers.
    Step 1

    Arrange a meeting to make your pitch. Bring any other


    members of your team to the meeting so that the client/
    company knows who will be working on its account if your
    pitch is successful.

    Ask the client to ensure that everyone involved in the selection


    decision will be present at the meeting. Bring any essential
    equipment, such as a laptop, projector or flip chart, to the
    meeting.
    Step 2

    Introduce your team. Describe your credentials and state why


    your firm can meet the campaign requirements. State the
    objectives for the advertising campaign and explain how you
    will measure results against the objectives.
    Step 3

    Profile the target market for the advertising campaign and


    present any market research that you have carried out.

    Describe the target audience and detail their product


    preferences. Explain how your advertising messages align with
    the product factors the audience rates as important.

    Show how your messages differentiate the client's product from


    those of competitors.
    Step 4

    Present the creative proposals for the campaign. Show mock-


    ups of press advertisements for newspaper or magazine to
    demonstrate impact. Make a test video of a television or cinema
    commercial, rather than presenting the proposal on a two-
    dimensional storyboard.

    Present any available results you have obtained from concept


    research. Advertising researchers monitor response to different
    concepts, helping to validate proposals. Present the media
    proposals for the campaign, explaining why the selected media
    represent the most cost-effective strategy for reaching the target
    audience.
    Step 5

    Provide the client with a proposed budget for the campaign,


    including creative, media and production costs. Where possible,
    compare the campaign costs with the forecast results to
    demonstrate value for money and return on investment. Go
    through the campaign schedule, setting out key dates for
    detailed creative proposals, client approvals and publication.
    Restate the key measurements for the campaign.
    Step 6

    Summarize the key points of your pitch and state why you
    believe your pitch will help the client's team meet its marketing
    objectives. Invite questions from the client team. Thank the
    client team members for their time and ask when they will make
    their decision on the winning pitch.

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