STRATEGIC ANALYSIS

AND
INTUITIVE THINKING
Trends, Networks and Critical Thinking in the 21st
Century
 DEFINITION OF STRATEGIC ANALYSIS
AND INTUITIVE THINKING
• Strategic Analysis
 is a process of examining and identifying a problem/threats using rational thinking,
conceptualizing with systematic and step-by-step process.
 Use to analyze an organization to formulate a strategic planning in achieving goal/aims.
 A process of conducting research to identify problems in the environment to formulate a
strategy for creating solutions.

Strategic-analytical thinking involves time, uses abstract and criteria, brain-centered to see the
big picture of the environment to formulate strategy in achieving goal.
 DEFINITION OF STRATEGIC ANALYSIS
AND INTUITIVE THINKING
• Intuitive thinking
 is a “quick and ready insight” (Webster’s New Collegiate Dictionary)
 a kind of thinking that examines and understands a certain problem
without using logical reasoning or rational thinking.
 It referred to as your gut feeling, your instinct, senses and years of
experiences that can help to create solutions in a certain problem in an
organization or in the community.
The following are great quotes from great personalities
(Timeforchange.org):
1.Albert Einstein- “There is no logical way to the discovery of these
elemental laws. There is only the way of intuition, which is helped
by a feeling for the order lying behind the appearance.”
2. Alexis Carrel- “All great men are gifted with intuition. They know
without reasoning or analysis what they need to know.”
3.Lao Tzu- “The power of intuitive understanding will protect you
from harm until the end of your days
 KEY COMPONENTS OF STRATEGIC
ANALYSIS AND INTUITIVE THINKING
Key Components of Strategic Analysis
• There are lot of factors to be a strategic thinker. Strategic thinking understands and examines
to see the big picture of an organization or a community.
• The following are the key components of strategic analysis:

STRATEGIC
TOOL ANALYSIS RATIONAL SYSTEMATIC GOALS
PLANNING
 KEY COMPONENTS OF
STRATEGIC ANALYSIS
1.Tool analysis
 Uses to help in the formulation of strategy. The common tool analyses use is the SWOT analysis
and the PEST analysis
2. Rational
 being logical in examining a situation.
3. Systematic
 there is a step-by-step process in identifying problems.
4. Goals
 talks about the purpose of the organization
5. Strategic Planning
 clarifies the ways in which our daily work will help move the goals forward.
 KEY COMPONENTS OF
INTUITIVE THINKING
Intuitive thinking helps you understand reality because of its components.

LACK OF NON-
QUICK INSIGHTS GUT FEEL EXPERIENCES
RATIONALIZATION SEQUENTIAL

1. Lack of Rationalization- creates solutions without logical reasoning

2. Non-sequential- there is no step-by-step process in planning
3. Insights-uses to understand a person, thing or a situation with the help of senses
4. Gut feel-a quick reaction without logical rationale.
5. Experiences-can help to understand the situation because trained experiences
 APPLYING STRATEGIC ANALYSIS
• Strategy is important in solving problem. Being strategic
means you are logical. Applying strategic analysis will help a
community or an organization. It takes time to create
solution because of there are steps and processes to be
followed.
• One of the component of strategic analyses is the use of tool
analysis or the different methods to identify and address the
threats and problems. The two common tool analyses used
are the SWOT analysis and the PEST analysis.
1. SWOT Analysis-is a tool analysis used to know the
strength, weaknesses (internal factors), opportunities and
threats (external factors) in an organization to achieve a goal.
• Internal factors- are factors within the company, the strength
and weakness of the company/organization.
• External factors-are affecting factors outside the company
that affects the plan of the company/organization.
 THREATS
STRENGTH WEAKNESSES OPPORTUNITIES
Internal Factors External Factors

 Things your
 Emerging
company does  Things that
competitors
well company lacks  Few competitors
in your area  Changing
 Qualities that  Things your  Emerging needs imposing rules of
the competitors competitors do for your products or government
don’t have
 skilled,
better than you services  Negative media
 Press/media coverage
knowledgeable  Resource coverage of your
limitations  Changing
staff company
costumer
taste/lifestyle
 EXAMPLE OF SWOT ANALYSIS
FOR JOLLIBEE
Strengths Opportunities
 Low price  Expands to other countries
 Quality food  Advance in new market
 Filipino taste foods  Advertisement to social media
 Reachable location  Franchising
 Creative in terms of advertising
the product
Weaknesses Threats
 Fast food can cause obesity  Rivalry with other fast food chain
 Spend a lot of money  The trend of healthy living
2. PEST Analysis- (political, economic, social
and technological) is tool used in an
organization that can assess major external
factors that influence its operation in order to
achieve goal and be competitive
Political- includes rules, regulations, laws and politics imposed by the government
which affects the organization.

Economic- covers purchasing power, interest rate inflation, employment and

unemployment rates

Socio-Cultural- includes people’s preferences, needs, demographics, attitudes and cultural

backgrounds

Technological- Includes those related to technological innovation and their

impacts.
 Example of PEST Analysis for
Coronavirus
Political  Government is being slow to the response of corona virus
 It may lead to dissatisfaction among citizen to the government

Economic  Unemployment
 Economic output was reduced
 Economic activities were negatively affected

Socio-  Panic
Cultural  Racism
 Fear
 Online business or remote work
Technological  Advances in study of virus
 Contact tracing
 CREATIVE SOLUTIONS USING
INTUITIVE THINKING
• Intuitive thinking is the ability to understand the reality without using logical reasoning.
It uses years of experiences and your senses to create solution to a certain problem in
the community.
• Intuitive thinking can actually create solution without using tool analysis as long as
there’s a lot of experiences and expertise and at the same time social networks can be
used to create solutions.
• A social network is a set of social actors (such as individual or organization,
institutions) in a social structure that interacts with each other.
• In the map of social networks, it helps us to examine and understand situations which
can identify problems/threats in a certain community, since these networks are
interrelated. Institutions like politics, economic, cultural and even kinship ties help to
examine and identify problems in making creative solutions.
 SAMPLE OF SOCIAL NETWORK
(INDIVIDUAL OR INSTITUTION)
ACTIVITIE
S
 Activity 1.1: IT’S MY STRATEGY
Using your intuitive thinking or strategic thinking, what will you do in the following
circumstances?
1. Surprise quiz
___________________________________________________________________________
2. Gadget is suddenly lost
___________________________________________________________________________
3. Meeting the President of the Philippines
___________________________________________________________________________
4. Lost and Found money
___________________________________________________________________________
5. Meeting bad guys
____________________________________________________________________
Activity 1.2: IT’S SHOWTIME! (POEM MAKING)
You are going to make a poem based on the question below.
Directions:
1. The poem must have a title. You can make your own title.
2. The poem must be composed a minimum of two paragraphs.
Question:
1. Are you an intuitive thinker or a strategic thinker?
Activity 2.1: My Quick and Rational Decision
• List down things/activities you do which you think a result of a
quick decision or a rational decision.
Quick Decision Rational Decision
Activity 2.2: Story Time!

• Direction: Make a story showing the difference

between strategic thinking and intuitive thinking
based on the key concepts.
 Activity 3.1: LET’S DO IT!
• Based on the given situation, identify the Strength, Weaknesses,
Opportunities and Threats (SWOT).
• The Grade XII HUMSS students are planning to put up a business. They
are planning to put up a fast food chain in urban areas where there is no
fast food chain. They are intelligent, have skills and teamwork. They have
enough finances but don’t know how to manage. They heard also that the
Grade XII-SMAW and ICT are also planning to put up same business.

STRENGTH WEAKNESSES

OPPORTUNITIES THREATS
 Activity 3.2: LET’S IDENTIFY!
• Based from the given picture on the right, identify the problems using PEST
analysis sheet and create your solution.
• PEST Analysis Sheet
Political
Economic
Socio-cultural
Technology

1.Based from the result in PEST analysis, what would be the problem?
2.What would be your suggested solutions based from PEST analysis?
Activity 4.1: LET’S DO IT!
• Identify problem/s and threats based from the given picture on the right
using intuitive thinking.
• Identified
problem/s__________________________________________________
______________________________________________
 Activity 4.2: MY CREATIVE SOLUTION!

A. Apply intuitive thinking in solving a problem in the community using

social network.
Problems/Threats Creative Solution/s
through Intuitive
Thinking
POLITICAL

ECONOMIC

CULTURAL

KINSHIP TIES
 ASSESSMENT
Multiple Choice. Write the chosen letter on a separate sheet of paper.
_____1. It examines and understands the environment without logical reasoning.
a. Strategic analysis b. Intuitive thinking c. Critical thinking d. Rational thinking
_____2. It uses abstract and criteria in a certain situation.
a. PEST analysis b. Intuitive thinking c. Strategic analysis d. SWOT analysis
_____3. It is a quick and ready insight.
a. Strategic thinking b. Intuitive thinking c. Critical thinking d. Rational thinking
_____4. It is a process of conducting research to examine and identify problems in a certain
community.
a. Strategic thinking b. Intuitive thinking c. Critical thinking d. Rational thinking
_____5. The use of different tools for analyzing a certain community/organization.
a. tool analysis b. values c. strategic planning d. goals
 ASSESSMENT
_____6. In PEST analysis, it deals about the rules and regulations imposed by the government.
a. Economic b. Socio-cultural c. Political d. Technological
_____7. Which of the following is one the components of intuitive thinking?
a. rational b. gut feeling c. strategic planning d. tool analysis
_____8. In SWOT analysis, it’s your organization’s assets or your competitors don’t have.
a. Weaknesses b. Opportunities c. Threats d. Strength
_____9. A set of social actors in social structure that interact each other.
a. Socialization b. Social actors c. Social networks d. Social organizations
____10. A tool analysis analyzes the strength, weaknesses, opportunities and threats of an
organization?
a. PEST analysis b. SWOT analysis c. Critical analysis d. Strategic analysis
 ASSESSMENT
__11. The common between strategic thinking and intuitive thinking is______
a. Both uses quick insights b. Both uses lot of time c. Both uses logical reasoning d. Both can
create solutions
_____12. Why tool analyses like PEST analysis is used in strategic analysis?
a. It is used to examine and understand a situation to identify problems in different aspects of a certain
community.
b. It used to prove that strategic analysis is the best in all problem solving.
c. It used to understand a situation with the use of senses and insights in creating solutions.
d. It helps to understand a situation by knowing the strength and weaknesses or an
organization/community.
_____13. Which of the following institutions deals about the everyday living like the practices and
even beliefs in certain community?
a. Politics b. Economic c. Cultural d. Family
 ASSESSMENT
_____14. How social networks help to create solution in a certain community?
a. Social networks help in identifying problems by examining interrelated institutions to create
solutions.
b. Social networks help to understand community because of the people.
c. Social networks examine community by giving ideas
d. Social networks examine a situation to create solutions
_____15. How intuitive thinking can be used to create solution in a certain problem?
a. With the use of intuition, it creates solution because of PEST analysis and SWOT analysis.
b. It solves problems through using logic and abstract to formulate strategy.
c. Tt creates solution through step-by-step process in making a strategy.
d. It creates solution because of the years of trained experiences that helps to understand a situation.
Assessment
1.B
2.C 9.C
10.B
3.B
11.D
4.A 12.A
5.A 13.C
6.C 14.A
7.B 15.D
8.D