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    Introduction To Events

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    Rose Abegail G. Olarte II
    Events can take many forms and be based on different criteria. They are generally gatherings of people for a specific purpose. Some key points: 1. Events can be categorized based on size (mega, hallmark), purpose (MICE - meetings, incentives, conventions, exhibitions), or content (marketing, festivals, fandom, sports, advocacy). 2. MICE events include various types of meetings, incentives to motivate employees, conventions combining exhibits and activities, and exhibitions to display products. 3. Events are also distinguished based on their cultural, religious, social, or historical significance as festivals; their commercial purpose as marketing events; or their focus on hobbies or causes as fandom or advocacy

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    Introduction To Events

    Uploaded by

    Rose Abegail G. Olarte II
    24 views107 pages
    Events can take many forms and be based on different criteria. They are generally gatherings of people for a specific purpose. Some key points: 1. Events can be categorized based on size (mega, hallmark), purpose (MICE - meetings, incentives, conventions, exhibitions), or content (marketing, festivals, fandom, sports, advocacy). 2. MICE events include various types of meetings, incentives to motivate employees, conventions combining exhibits and activities, and exhibitions to display products. 3. Events are also distinguished based on their cultural, religious, social, or historical significance as festivals; their commercial purpose as marketing events; or their focus on hobbies or causes as fandom or advocacy

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    Events can take many forms and be based on different criteria. They are generally gatherings of people for a specific purpose. Some key points: 1. Events can be categorized based on size (mega, hallmark), purpose (MICE - meetings, incentives, conventions, exhibitions), or content (marketing, festivals, fandom, sports, advocacy). 2. MICE events include various types of meetings, incentives to motivate employees, conventions combining exhibits and activities, and exhibitions to display products. 3. Events are also distinguished based on their cultural, religious, social, or historical significance as festivals; their commercial purpose as marketing events; or their focus on hobbies or causes as fandom or advocacy

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    24 views107 pages

    Introduction To Events

    Uploaded by

    Rose Abegail G. Olarte II
    Events can take many forms and be based on different criteria. They are generally gatherings of people for a specific purpose. Some key points: 1. Events can be categorized based on size (mega, hallmark), purpose (MICE - meetings, incentives, conventions, exhibitions), or content (marketing, festivals, fandom, sports, advocacy). 2. MICE events include various types of meetings, incentives to motivate employees, conventions combining exhibits and activities, and exhibitions to display products. 3. Events are also distinguished based on their cultural, religious, social, or historical significance as festivals; their commercial purpose as marketing events; or their focus on hobbies or causes as fandom or advocacy

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 107

    Chapter 1

    Introduction to Events
    Events
    An events is a general term indicating the coming together of a number
    of people in one place, to confer or carry out a particular activity.
    Frequency can be on an ad this basis or according to a set pattern.
    Special Events
    A gathering of human beings, generally lasting from a few hours to a few days, and
    designed to celebrate, honor, teach about, or observe human endeavors.
    A unique moment in time celebrated with ceremony and ritual to satisfy specific
    needs.
    TYPES
    OF
    EVENTS
    Types of Events
    1. Events based on size
    2. MICE
    3. Events based on purpose
    and content
    4. Special events based on
    Natural Phenomena
    1.Events based on size
    1.1 Mega Events
    Mega events are the largest events generally
    targeted at international markets

    That almost everyone knows of which draw a lot


    of media coverage and are participated in by a
    really huge number of people.
    Ex. World Cup Soccer
    1.2 HALLMARK EVENTS
    HALLMARK EVENTS
    Hallmark events are designed to
    increase the appeal of a specific tourism
    destination or region.
    which are regularly-scheduled and
    staged in the same location, such that
    they have become a destination or
    signature event for the locale, in the
    philippines. like Sinulog in Cebu, Ati-
    Atihan of kalibo and Panagbenga of
    Baquio.
    Rio Carnival
    (Rio Carnaval)
    Rio de Janeiro in BRAZIL
    2. MICE
    Is the fastest growing segment of the tourism
    industry.
    The acronym means
    Meetings,
    Incentives,
    Conventions and
    Exhibitions
    2.1 MEETING
    2.1 MEETING
    A meeting takes place when two or more
    people come together with a common agenda.
    People Attend Meetings for Education,
    Training, Decision-Making, Research, Sales,
    Information Exchange, Networking, Strategic
    Planning, Teambuilding and Problem Solving.
    TYPES
    OF
    MEETINGS
    Conference
    Anevent used by any organization to
    meet and exchange views, convey a
    message, conduct a debate or give
    publicity to some area of opinion on a
    specific issue.
    Congress
    The regular coming together of a large
    group of individuals, generally to
    discuss a particular subject.
    A congress will often last several days
    and have several simultaneous
    sessions.
    OTHER TYPES OF
    MEETINGS
    SYMPOSIUM
    SYMPOSIUM
    A SYMPOSIUM is formal presentation where
    there is limited interaction between presenters
    and the audience
    LECTURE
    LECTURE
    A LECTURE is an individual presentation,
    often by one expert where the audience can
    ask questions after the discussions.
    PANEL
    In a PANEL, two or more resource persons
    offer their opinion on a specific topic.
    WORKSHOPS
    WORKSHOPS
    Requires hand –on activities to facilitate
    learning. These deal with specific problems,
    issues, or assignments.
    Face to face discussions are expected from
    the participants.
    FORUM
    FORUM
    A FORUM is an interactive
    discussion led by invited speakers.
    SEMINARS
    SEMINARS
    Provide room for interaction
    between attendees and resource
    speakers. There is a lot of sharing
    of knowledge and experience from
    both parties.
    CLINIC
    CLINIC
    A CLINIC refers to training
    activities, usually sports
    activities. It presents drills and
    instructions on specific topics.
    RETREATS
    RETREATS
    Are generally spiritual in nature
    usually conducted in a location away
    from the city.
    It is used for bonding, planning
    sessions, or for relaxation and
    2.2 INCENTIVES
    2.2 INCENTIVES
    An incentive is a gift for a job well
    done. It is also motivational tool to
    encourage employees to achieve
    business goals such as a sales quota
    set by a company.
    Incentives are not only vacations in
    exotic destinations, but include golf
    and casino games, shopping, spa and
    message treatments and/or concert
    tickets.
    2.3 CONVENTION
    2.3 CONVENTION
    Is also defined as a with an
    exhibit. Its strength comes from
    the combined attractions of having
    multiple, simultaneous activities.
    Gathering of delegates, representatives
    and members of the membership or
    industry organization convene for a
    common purposes. Common features
    include educational sessions, committee
    meetings, social functions, and meetings to
    conduct the governance business of the
    organization.
    2.4 EXHIBITIONS
    2.4 EXHIBITIONS
    Event at which products, services or
    promotional materials are displayed to
    attendees visiting exhibits on the show
    floor. These events focus primarily on
    business to business relationships.
    TYPES
    OF
    EXHIBITIONS
    TYPES OF EXHIBITIONS
    1. PUBLIC OR CONSUMER SHOW
    2. TRADE SHOW
    3. COMBINED PRODUCTS
    4. EXHIBIT CATEGORIES
    1. PUBLIC
    OR
    CONSUMER SHOW
    1. PUBLIC
    OR
    CONSUMER SHOW
    1. PUBLIC OR CONSUMER SHOW
    That is open for the public,
    usually requiring an entrance fee.
    2. TRADE SHOW
    2. TRADE SHOW
    This generally refers to exhibits that are not open to
    the public.
    It is considered a business to business event where

    products are not sold directly during the exhibits.


    CHINA (AVIC) AIR SHOW - Aviation Industry Corporation
    2. TRADE SHOW
    Provides Several Advantages
    1. Initiate contacts with new customers
    2. Develop new trade leads
    3. Maintain and renew contacts with valued clients
    4. Launch new products and services thru live
    presentations and demonstration.
    5. Enhance corporate profile and image
    3. COMBINED
    EXHIBITS
    3. COMBINED EXHIBITS
    These are exhibits that are open to the trade for
    the first couple of days.
    Two major categories are the Exposition and
    the Fair.
    Exposition
    Refers to a large-scale industrial, regional
    exhibitions scheduled for a longer period of
    time, often for several weeks in the venue.
    FAIR
    Is defined as occasional meeting of buyers
    and sellers specifically to trade.
    4.EXHIBITS
    CATEGORIES
    4.EXHIBITS CATEGORIES
    Exhibitions can also be classified by
    industry, date, host country and by
    organizer.
    Two major categories are the
    Exposition and the Fair.
    3. EVENTS BASED ON
    PURPOSE AND CONTENT
    EVENTS CAN BE CATEGORIZED BASED ON THE PURPOSE AND CONTENT. THESE ARE EITHER:

    MARKETING EVENTS
    FESTIVALS
    FANDOM
    SPORTSEVENTS
    ADVOCACY AND PHILANTROPIC EVENTS
    3.1 MARKETING EVENTS
    Acommerce oriented event to facilitate
    buyer and seller together or to create
    awareness of a commercial product or
    service, scheduled alone or it conjunction
    with other events.
    An Open House features a new
    residential and /or commercial property
    for sale or lease.
    A Product launch introduces a product or services to
    entice people to buy.
    There are companies that host a soft launch to gauge
    the reaction of the media and /or potentials
    customers.
    This is also used as a teaser for the public. A major
    launch follows soon after.
    3.2 FESTIVALS
    There are cultural celebrations,
    either secular or religious, created
    by and/or for the public. Scheduled
    alone or in conjunction with other
    events. Many festivals include
    bringing buyer, and seller together
    in a festive atmosphere.
    Festivals commemorate
    Religious,
    Cultural,
    Social and Historical Icons
    Traditions,
    Beliefs, and
    Customs.
    RELIGIOUS FIESTAS
    Are events that commemorate feast days
    and celebrations focusing on one’s faith.
    The calendar of religious festivals in the
    Philippines are mostly fiestas in honor of a
    saint or a tradition.
    RELIGIOUS FIESTAS
    These include;
    Christmas
    Holy week
    Feast of black Nazarene
    in Quiapo Manila
    RELIGIOUS FIESTAS
    These include;
    Sinulog in Cebu city
    Sto. Nino (Child Jesus)
    Muslims, observed
     Ramadan & Eid Al-Ftr.
    Ati-atihan in kalibo, Aklan
    CULTURAL EVENTS
    Are celebrations that refer to the arts
    as well as to National, Regional,
    Ethnic or Indigenous Events that
    honor traditions.
    The arts sector can be divided into
    two groups, namely Performing and
    Visual Arts.
     PERFORMING
    Ballet
    LiveOrchestra
    Musical
    Stage Plays
    Concert
    Others Performances
     Visual Arts
    Paintings
    Sculptor
    Installations Exhibits
    Social EVENTS
    Include Weddings, Birthdays,
    Reunions, Parties, Graduation, and
    Anniversaries which are social
    activities attended by families,
    friends, and/or colleagues.
    3.3 Fandom
    Refers to “people who are fans of
    a fiction genre, or of a subgenre,
    who have their own clubs,
    convention, and amateur
    magazines(Fanzines)”. This is a
    social group that organizes events
    for their members only.
    3.3 Fandom
    Member of a fandom can range from
    children to adult. Who belong to a
    community of
    Fans of a MOVIE (Twilight series)
    BOOK (Harry Potter series)
    or even BASKETBALL (Chicago Bulls,
    Los Angeles Lakers, or Barangay
    Ginebra).
    3.4 Sports Events
    A spectator or participatory event
    involving recreational or
    competitive sport activities,
    scheduled alone or in conjunction
    with other event. (Silver, 2004).
    Historical Celebrations
    Are held an honour of a person or
    a momentous event.
    Example
    Birth Anniversaries of National
    Heroes
    War Memorials
    3.5Advocacy and
    Philanthropic Events
    These are events created by or for
    a charitable or cause-related group
    for the purpose of attracting
    revenue, support, and/ or
    awareness, scheduled alone or in
    conjunction with other events
    (Slivers, CSEP).
    4.Special events based
    on Natural Phenomena
    These are events that focus on
    natural wonders, flora and fauna.
    Flora
    The term flora in Latin means
    “Goddess of the Flower.” Flora is a
    collective term for a group of plant life
    found in a particular region.
     The whole plant kingdom is
    represented by this name.
    Cherry blossom festival in japan
    Cherry Blossom festival in Japan
    Cherry Blossom festival in Japan
    Fauna
    Is all of the animal life present in
    a particular region or time.
    Killer Whale Safari Norway
    Killer Whale Safari Norway
    Killer Whale Safari Norway
    THE END

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