Lesson 2.2 Business Planning
Lesson 2.2 Business Planning
Chapter 2 - Session 2
Learning Objectives
• Understand the methods of business planning in a project
Business Planning
• The planning process determines how all the assets of the company will
be marshaled to achieve the goals and objectives.
• The only way to get to a particular goal is to know what the goal is.
Business planning(Forecasting demand for the product)
• It is necessary to know what the potential market for the product may be
before committing large amounts of venture resources to the project.
• Qualitative Assessment Method is based upon how customers and experts think or feel a
product will sell.
• Casual Methods work under the assumption that underlying incidents can affect sales
numbers of products and services. E.g. holidays and seasons that boost sales of certain
items.
• Methods Using Time Series A time series is a series of data points indexed in time order.
Most commonly, a time series is a sequence taken at successive equally spaced points in
time.
Business planning(Proposal writing)
In many environments, a contract is sought with an organization or the government. This is
usually initiated by a request for a proposal(RFP).
• There are tools and techniques that allow to understand and classify
system requirements.
https://www.pmi.org/about/learn-about-pmi/what-is-project-manageme
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