Sony 

television

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 Background
 Sony Corporation (Sony Electronics Corporation until 1
April 2021[93]) is the electronics business unit of the
Sony Group. It primarily conducts research and
development (R&D), planning, designing,
manufacturing and marketing for electronics products.
Sony Global Manufacturing & Operations Corporation
(SGMO) is a wholly-owned subsidiary of Sony
Corporation and responsible for managing
manufacturing operations both in Japan and overseas,
through its own factories as well as third party contract
manufacturers.
 Objective of the Study
 To know customer opinion about Sony Television
Models.

 To analyze the level of satisfaction towards Sony

Television.

 To study the performance of Sony Television.

 To find out problem faced by customers

 The need of the study is to identify the attitude of the customers dealing with
Sony Television in Salem city. The study focuses on various views and
expectations of the customers. So, the study will increase our service according
to the needs of the customers. In this study the customers has shared their
practical problems and views with us

 Needed to find the relationship between the customer and

company.

 It helps to understand the need of the customers and their

expectations from the company.

 It determines the overall performance of the company.

 Needed for a specialized strategy to introduce something new,

such as new product planning, entering new markets or trying
a new strategy to fix an existing problem
 Classification of the Respondents
on the Basis of Model Preference

It was made clear that the Sony Television is the market leader. Sony Television haste come
up with more innovative promotional campaigns in order to gain more consumers. Since,
most of the respondents are expressed a position note on factors like company image, price
and perfection. It is indeed the manufacturer’s duty to maintain the above factors at the
same time with a view to retained and the top of the market. Because all the electronic
products are in need of above three qualifications to survive in the market. Sony Television
is having above three with a good reputation. Even though consumers are looking for a
better one. We hope that Sony will make it.
BRAVIA XR TVs detect the main focal point in the scene and enhance each detail in the
object, ensuring that it stands out with a natural sense of depth, the same way as in the
real world. BRAVIA XR TVs use advanced sound processing to make sound match
precisely with what’s on the screen, resulting in a feeling like you’re right there in the
heart of the scene. F
Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating
lost textures and detail for real-world pictures. See details such as naturally defined
animal fur and sharply outlined rock

See colours that are natural and

beautiful to the human eye. The
Cognitive Processor XR enables
our unique display to access a
wider palette and reproduce each
colour with the subtle differences
seen in the real world. With
extended hue and saturation, vivid
shades and realistic texture can be
seen in the flowers. Even pale
colours look realistic.
XR Surround creates surround sound from the sides and vertically so you can experience
3D audio without the need for in-ceiling or up-firing speakers.

With Acoustic Surface Audio+, sound

comes directly from the screen with
three actuators behind the TV vibrating
to create acoustics that move with the
picture. Two side-facing subwoofers
provide powerful bass and a spatial
effect
 Sony Corporation: Key
Competitors

Sony is engaged in the development, design, manufacture and sale of electronic

equipment, instruments, and devices for the consumer, professional and industrial
markets. The group operates in approximately 200 countries and territories. Sony's
primary manufacturing facilities are located in Asia including Japan. The group also
uses third-party contract manufacturers for certain products.
Sony Corporation: Financial Deals
Overview
Sony's Revenue by different
market segments[
 Probability

We have to find the probability that the randomly selected (defective) TV is from plant B given that it is defective = P(TV is from plant
B | TV is defective)
We know that �(�∣�)=�(�⋂�)�(�)P(A∣B)=P(B)P(A⋂B)​
Thus we have to
find �(�� �� ���� ������ ��� �� ���������)�(���� ��������� )=0.3∗0.050.
027=0.5556P(TVis defective)P(TV is from plant and is defective)​=0.0270.3∗0.05​=0.5556
 EOQ
 Using the Q*, what is the annual holding cost (AHC)? (Choose the
closest answer)(300/2)*113.75=17,06226. Using the Q*, what is the
annual ordering cost (AOC)? (Choose the closest answer)
(7800/300)*950 = 24,70027. What is the total annual cost of inventory,
TC? (Q = Q*) (Choose the closest answer)TC = 2,535,000 + 24,700 +
17,062 = 2,576,76228. The total annual savings for this one store using
our recommendation (Q*) versus the present lot size of 900, would
be:2,594,420 – 2,576,762 = 17,658TOTAL SAVINGS ALL STORES29.
Without store-by-store information it is difficult to say how much this
would save the corporation. Nonetheless, using only the numbers for
this store it can be said that if the numbers for the other 14 stores are
similar there is a potential to save a total of about…Remember, there
are 15 stores, total!17,658*15 = 264,870Questions are worth either 0.5
points or 1 point.
Sony's 2009 sales and distribution by geographical region

Environmental record
In 2000, Sony faced criticism for a document entitled "NGO Strategy"
that was leaked to the press. The document involved the company's
surveillance of environmental activists in an attempt to plan how to
counter their movements. It specifically mentioned environmental
groups that were trying to pass laws that held electronics-producing
companies responsible for the cleanup of the toxic chemicals contained
in their merchandise.
 Community engagement
 EYE SEE project
 Sony Corporation is actively involved in the EYE SEE project conducted by UNICEF.
EYE SEE digital photography workshops have been run for children in Argentina,
Tunisia, Mali, South Africa, Ethiopia, Madagascar, Rwanda, Liberia and Pakistan.
 South Africa Mobile Library Project
 Sony assists The South Africa Primary Education Support Initiative (SAPESI) through
financial donations and children book donations to the South Africa Mobile Library
Project.
 The Sony Canada Charitable Foundation
 The Sony Canada Charitable Foundation (SCCF) is a non-profit organization which
supports three key charities; the Make-A-Wish Canada, the United Way of Canada and
the Earth Day and ECOKIDS program.
 Sony Foundation and You Can
 After the 2011 Queensland floods and Victorian bushfires, Sony Music released benefit
albums with money raised going to the Sony Foundation.[211] You Can is the youth
cancer program of Sony Foundation.
 Suggestions
 Company should improve/upgrades its employee’s product
knowledge, market situation, and its competitor’s
knowledge by giving proper training to employee.
 The Company should not only concentrate on the customer
satisfaction but also the
 company led to monitor their competitor’s performance in
their areas of operations.
 The Company should make changes according to the other
competitors & according to the customer’s expectations.
 The company should keep in mind the need of young
generation
 References
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THANKYOU