Writing A Business Plan and Feasibility Study - 360966104

WRITING A BUSINESS PLAN AND FEASIBILITY
STUDY
INTENDED LEARNING OUTCOME

At the end of the lecture, students should be able to
1) Understand the concept of Business and shows the dimensions of business
2) List some business and their products
3) Understand a business plan , differentiate between planning and business plan
4) Explain the importance of a business plan and its features
5) Explain the process of idea generation and stages involved in developing a business plan
6) State the content of a business plan
7) Understanding a feasibility study ,list its elements, types and steps to be able to write a
feasibility study

What is a Business?
It is an economic activity concerned with exchange of value

between the environment and individuals or groups.
Exchange may be inform of goods and services.

Dimensions of business
Trade
Work
Amount of work Done
Company
Responsibility
Important matters
Event
Being a customer
• Supply of hygiene products to individuals and households
• Unilever Nigeria plc- omo detergent, surf, Vaseline, body cream, lux, toilet
soap, close up , toothpaste
• P Z Industries plc- imperial leather soap, premier soap, elephant blue
detergent, joy toilet soap, cussons baby product, Venus cream
Food beverages manufacturers in Nigeria
Unilever Nigeria plc- blue band margarine, Lipton tea, baking fat
• Nestle Nigeria plc – Maggi, milo, Nido, Nescafe, Golden morn
• Cadbury Nigeria plc- Bournvita, pronto, tom tom, knor cubes
• Nigeria Breweries plc- Star Larger beer, Guilder, Legent, Stout, Maltina
• Nigeria Bottling Company- Coke, Fanta, Gingerale, Sprit, Club Soda, Krest
Bitter Lemon, Fanta Tonic, Five Alive Drink
CONT…
• Textiles and Foot ware manufacturers in Nigeria
General Cotton Mills- Cotton Fabrics, African Prints
Asaba Texile Mill plc- Textiles
Footwear Accessories’ Man plc- shoes , leather bags
• Some Automobile and Tyre Manufacturers/ Dealers in Nigeria

Peugeot Automobile Nig plc – Peugeot cars , 406,306,504,505 brands
Mercedes Benz Anamco – Mercedes Benz mass Trransit buses, and trucks
Dunlop Nigeria Plc – Tyres, tubes
•
CONT…

Some Financial and Insurers Service Providers

First Bank plc , UBA – Banking services , export and import services

Nipcon plc , Royal Exchange Assurance plc- Insurers services, life,
non life, bond
Other service providers


Medical Doctors, Pharmacists , Laboratory Technology

Entertainment / Musicians

Management consultant, engineers, architects, surveyors and
other professionals
DEFINITION OF A BUSINESS PLAN
• An English Dictionary define business plan as a :
written document containing a well spelt out of body of information

which guides the setting up of a new business or the implementation/
rebranding of an existing one designed to enhance the movement
from its present state to a desired state in the future
Difference between planning and business plan
Planning Business plan

• Planning is the act or • Business plan is a process
process of making of making plans for business
plans for something specifically.
•Business plan must be

• Planning may or may document to achieve
not be documented positive results.
Important of a business plan
Its defines and focus ones objective using appropriate information analysis
To solicit opinion and advice from people including those who are in the
same field of the intended business
It help to allocate resources very well especially when there are limited
resources to avoid waste
It help to avoid the problem of relying on intuitive planning comparing to
modern technology that goes with competition
It uncovers omissions and weaknesses in the planning process
It affords the opportunity to think through all the business objective and
intricacies with the result that one gains better understanding and insight
into such crucial issues as competition , market, clients, materials
Business plan
Difference between planning and
business plan
Planning is the act or process of
making plans for something
while business plan is a process
of making plans for business
specifically.
Planning may or may not be
documented while a business
plan must be document to
achieve positive results.
Features of a Good Business Plan/ Idea Generation
Setting of organizational objectives

Executive Summary.
Analyzing the environment/
Business Description. identification of opportunities as key
Market Strategies. to customers , suppliers and the type
Competitive Analysis. Be able to of technology to adopt
answer questions Selection of alternative course of
Design and Development Plan. action.
Operations and Management Plan. Formulation of specific targets and
achievable goals.
Financial Factors.
Implement such measurable
Free of defects and flaws
targets
Feedback in form of a total review of
the whole planning process
Stages in developing a business plan/
Content of a business

Make a commitment to go into business The business synopsis
for your self

Analyze your strength an business Vision /mission statement
education and desires.

Choose the product or service that best Business profile like name
suit your strength and desire of the business, location,

Research the market for your product services to render, personal
and service

Forecast your share of the market , experience, educational

Choose a site for your business credentials relating to the

Develop your production business

Develop your market
Economy assessment
CONT…
Develop your organizational plan Feasibility and specific-evaluate aim at
Develop your legal plan , whether to form sole measuring the intended and unintended
proprietor ship , partnership, or corporation and out come of your project and effect on
explain your choice the host community
Develop your accounting procedure , explain the
kind of report your will need and how it will be
Market survey- ideas of the business if the
use customers at government level, corporate
Develop you’re your insurance plan organization, community leaders , political
Develop your computer plan and how it help the
office holder
plan and control your business Competitions
Develop your financial plan by preparing a cash Financial analysis –financial inputs and
budget
financial into it like capital into the
 Write a cover letter summarizing your business business
plan , stressing its purpose and promise
What is a feasibility?
• A feasibility study is an assessment of the practicality

of a proposed plan or project.
• A feasibility study analyzes the viability of a project

to determine whether the project or venture is likely
to succeed.
Feasibility Study Report steps/Types of Feasibility Study
Executive summary Technical Feasibility:

project requirements.
Description of Economic Feasibility:
product/service cost-benefit analysis
Technology Legal Feasibility: project scope.
Operational Feasibility:
considerations capacity planning, resources, strategic
Product/service marketp goals and business objectives.
lace Time Feasibility: Estimate the time
that will take to execute the project
Marketing strategy and set deadlines.
Organization/staffing
Steps to Do a Feasibility Study
Conduct a Preliminary Analysis
Prepare a Projected Income Statement
Conduct a Market Survey, or Perform Market Research
 Plan Business Organization and Operations
Prepare an Opening Day Balance Sheet
Review and Analyze All Data

Do you have a
Business Idea?
New venture creation will
not only increase your
income
but it will create more job
opportunities, brings
changes and improve the
economy. You can make it!
Conclusion
• Do you have a Business Idea?

• New venture creation will not only increase your
income
• but it will create more job opportunities, brings
changes and improve the economy.
• You can make it!

conclusion
Thank For listen,
you God Bless
you!

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WRITING A BUSINESS PLAN AND FEASIBILITY

INTENDED LEARNING OUTCOME

It is an economic activity concerned with exchange of value

Exchange may be inform of goods and services.

• Some Automobile and Tyre Manufacturers/ Dealers in Nigeria

Dunlop Nigeria Plc – Tyres, tubes

Other service providers

written document containing a well spelt out of body of information

Planning Business plan

•Business plan must be

Setting of organizational objectives

• A feasibility study is an assessment of the practicality

• A feasibility study analyzes the viability of a project

Executive summary Technical Feasibility:

Prepare a Projected Income Statement

Conduct a Market Survey, or Perform Market Research

 Plan Business Organization and Operations

Prepare an Opening Day Balance Sheet

Review and Analyze All Data

• Do you have a Business Idea?

• You can make it!

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