Chapter 4

Sampling

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 Sampling

 A sample is “a smaller (but hopefully representative)

collection of units from a population used to
determine truths about that population” .

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 Sampling…..
 Sampling is the process of selecting a representative sample
from populations.
 It Selecting cases (elements)—or locating people (or other units of analysis)
—from a target population in order to study the population.

sampling
Sample
Inference
Population
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Cont’d
 The process of obtaining information from a subset (sample) of a larger
group (population)
 The results for the sample are then used to make estimates of the larger
group
 Faster and cheaper than asking the entire population
 Two keys
1. Selecting the right people
 Have to be selected scientifically so that they are representative of the population
2. Selecting the right number of the right people
 To minimize sampling errors I.e. choosing the wrong people by chance

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 Basic Terms

 population (also called source population or target

population): is a group of individuals persons, objects, or
items from which samples are taken for measurement.

 It refers to the entire group of individuals or objects to

which researchers are interested in generalizing the
conclusions.

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 Hierarchy of sampling

Study subjects
The actual participants in the study
Sample
Subjects who are selected
Sampling Frame
The list of potential subjects from which the sample is drawn
Source population
e Population from whom the study subjects would be obtain
Target population
The population to whom the results would be applied

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Errors in statistical Study

A sample is expected to mirror the population from which it

comes, however, there is no guarantee that any sample will be
precisely representative of the population.
No sample is the exact mirror image of the population .

Sampling or Random

Errors
Non-sampling or
systematic
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1. Sampling error

 random error- the sample selected is not

representative of the population due to chance
 The uncertainty associated with an estimate that is based
on data gathered from a sample of the population rather
than the full population is known as sampling error.
 Sampling errors are the random variations in the sample
estimates around the true population parameters.

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Sampling error cont’d…

the level of it is controlled by sample size

a larger sample size leads to a smaller sampling error. it
decreases with the increase in the size of the sample,
and it happens to be of a smaller magnitude in case of
homogeneous population.
When n = N ⇒ sampling error = 0

 Can not be avoided or totally eliminated

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 2. Non Sampling Error

It is a type of systematic error in the design or conduct of a

sampling procedure which results in alteration of the sample, so
that it is no longer representative of the reference population.

We can eliminate or reduce the non-sampling error (bias) by

careful design of the sampling procedure and not by increasing
the sample size.

It can occur whether the total study population or a sample is

being used.

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 Non-sampling Error……
o The basic types of non-sampling error
 Non-response error
 Response or data error
o A non-response error occurs when units selected as part of the
sampling procedure do not respond in whole or in part
 If non-respondents are not different from those that did
respond, there is no non-response error
 When non-respondents constitute a significant proportion of
the sample (about 15% or more

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Non-sampling Error…….
o A response or data error is any systematic bias
that occurs during data collection, analysis or
interpretation
 Respondent error (e.g., lying, forgetting, etc.)
 Interviewer bias
 Recording errors
 Poorly designed questionnaires

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 Types of Sampling Methods

Sampling Method

Non-Probability Probability Samples

Samples
Simple Stratified
Random
Quota
Judgemental
Systematic Cluster

Convenience
Multistage Random
Sampling
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 Probability Sampling Method cont’d …

In probability sampling
A sampling frame exists or can be compiled.
should have an equal or at least a known or nonzero chance
of being included in the sample.
Generalization is possible (from sample to population)
 Simple Random Sampling,
 Systematic Sampling,
 Stratified Random Sampling,
 Cluster Sampling
 Multistage Sampling.
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1. Simple Random Sampling(SRS)

Simple random sampling is the most straightforward of the

random sampling strategies.

To use SRS there should be

o sampling frame for the population
1
o All possible samples of “n” subjects are equally likely ( n ) to occur.
o population is small, relatively homogeneous & readily available

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 Simple Random Sampling cont’d …

Procedures to select the sample

 The specific procedures that you follow may vary depending
on your resources, but all involve some type of random
process. Depending on the complexity of the population, we
can use different tools to select “n” samples from the given
sampling frame.
 These are lottery method,
 table of random number (they are available in the appendix
of many research methods and statistics textbooks) or
 computer generated random number.

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 Simple Random Sampling cont’d …

Lottery method is appropriate if the total population is not too

large, otherwise if the population is too large then it will be very
difficult to use lottery method.
Thus, table of random number or computer generated random
number is the feasible method to be used.

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 2. Systematic Random Sampling

Systematic sampling is thought as random, as long as the periodic interval is

determined beforehand and the starting point is random
A method of selecting sample members from a larger population according to
a random starting point and a fixed, periodic interval.
Typically, every nth member is selected from the total population for inclusion
in the sample population.
It is frequently chosen by researchers for its simplicity and its periodic
quality.
it needs the population to be homogeneous, however the method does not
require frame.

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Steps in systematic sampling:

Define the population

Determine the desired sample size (n)
List the population from 1 to N
Determine K, where k=N/n
Select a random number between 1 and k, let us denote this number by “a”
Starting at a, take every Kth number on the list until the desired sample is
obtained.
Then the selected list will be
a, a+k, a+2k, a+3k, …, a+(n-1)k

Note: Systematic sampling should not used when a cyclic repetition is

inherent in the sampling frame

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E.g. systematic sampling

• N = 1200, and n = 60
sampling fraction = 1200/60 = 20
• List persons from 1 to 1200
• Randomly select a number between 1 and 20
(e.g. 8)
• 1st person selected = the 8th on the list
• 2nd person = 8 + 20 = 28th list e.t.c.

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 Though the frame available, the population may
not be homogeneous, so what?

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3. Stratified Random Sampling

Stratified random sampling is used when we have subgroups in

our population that are likely to differ substantially in their
responses or behavior (i.e. if the population is heterogeneous).

In stratified random sampling, the population is first divided into

a number of parts or 'strata' according to some characteristic,
chosen to be related to the major variables being studied.

For example, you are interested in visual-spatial reasoning and

previous research suggests that men and women will perform
differently on these types of task
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 Stratified Random Sampling cont’d…

So, you divide your sample into male and female members and
randomly select the required sample size within each subgroup
(or "stratum")

With this technique, you are guaranteed to have enough of each

subgroup for meaningful analysis.

Often we used simple random sampling to select a sample from

each strata after stratification.

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Steps involve in stratified sampling method:
Define the population
Determine the desired sample size
Identify the variable and subgroups (strata) for which you want to guarantee
appropriate representation (either proportional or equal)

Classify all members of the population as a member of one of the identified

subgroups
Randomly select (using simple random sampling or others) an appropriate
number of individuals from each subgroup.

Then the total sample size will be the sum of all samples from each subgroup.

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The higher the population in the subgroup, the higher the
sample size will be.

However, equal allocation will be used if the total population

from each subgroup is approximately equal.

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 4. Cluster Random Sampling

In this sampling scheme, selection of the required sample is done on groups

of study units (clusters) instead of each study unit individually.
The sampling unit is a cluster, and the sampling frame is a list of these
clusters.
If the study covers wide geographical area, using the other methods will be
too costly.
The idea is, divided the total population in to different clusters and then the
unit of selection will be cluster.
Therefore, total population in the selected cluster will be taken as the sample.

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 Steps in cluster sampling are:

 Define the population

 Determine the desired sample size
 Identify and define a logical cluster (can be kebele, Got, residence, and
so on)
 Make a list of all clusters in the population
 Estimate the average number of population number per cluster
 Determine the number of clusters needed by dividing the sample size
by the estimated size of the cluster
 Randomly select the required number of clusters (using table of
random number as the total number of clusters is manageable)
 Include in the sample all population in the selected cluster.

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Consider the following graphical display:

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 5. Multistage Random Sampling

This is the most complex sampling strategy.

The researcher combines simpler sampling methods to address sampling
needs in the most effective way of possible.
Example 1,
 The administrator might begin with a cluster sample of all schools in the
district.
 Then he might set up a stratified sampling process within clusters.
 Within schools, the administrator could conduct a simple random sample
of classes or grades.
 By combining various methods, researchers achieve a rich variety of
results useful in different contexts.

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 Non-Probability Sampling Method

In the presence of constraints to use probability sampling

strategies, the alternative sampling method is non-probability
sampling method.

Non-probability sampling strategies are used when it is

practically impossible to use probability sampling strategies.

Non-probability sampling is sampling procedure which does not

afford any basis for estimating the probability that each item in
the population has of being included in the sample.

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Cont’d……….

 Subjective units of population have a zero or unknown

probability of selection before drawing the as sample. Hence
obtained a non-representative samples.
 Sampling error can not be computed
 Survey results cannot be projected to the population

Advantages
 Cheaper and faster than probability
 Reasonably representative if collected in a thorough manner

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1. Judgment Sampling/ Purposive sampling

The researcher selects the sample based on judgment. A researcher

applies some effort in selecting a sample that seems to
be most appropriate for the study.

This is used primarily when there is a limited number of

people that have expertise in the area being researched

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2. Convenience Sampling

Convenience sampling selects a particular group of people but

it does not come close to sampling all of a population.

The sample would generalize only to similar programs in

similar cities.
It looks just like cluster sampling.
The major difference is that the clusters of research
participants are selected by convenience rather than by a
random process.

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3. Quota sampling

It is a method that ensures a certain number of sample units

from different categories with specific characteristics are
represented. The investigator interviews as many people in
each category of study unit as he can find until he has filled his
quota.
It is the non-probability equivalent of stratified sampling. This
differs from stratified sampling, where the stratums are filled
by random sampling.
The population is first segmented into mutually exclusive sub-
groups, just as in stratified sampling.

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 4. Snowball sampling

It is a special non-probability method used when the

desired sample characteristic is rare.
Snowball sampling relies on referrals from initial
subjects to generate additional subjects.
What we need to do in case of snowball sampling is
that first identify someone who meets the criteria and
then let him/her bring the other he/she knew.

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Sample Size Determination

Determining the sample size for a study is a crucial component

of study to include sufficient numbers of subjects so that
statistically significant results can be detected.

"How large a sample do I need?“

The answer will depend on the aims, nature and scope of the
study and on the expected result. All of which should be
carefully considered at the planning stage.

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Sample……

o If sample (“n”) is
 Large
 Increase accuracy
 Costy / complex
Take
Optimum
 Small sample
o Decrease accuracy
o Less costy

How ?

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o Sample size determination depending on outcome variables.

There are three possible categories of outcome variables.

 The first is where the variable of interest has only two
alternatives response: yes/no, dead/alive, vaccinated/not
vaccinated and so on.
 The second category covers those outcome variable with
multiple, mutually exclusive alternatives responses, such as
marital status, religion, blood group and so on.
 For these two categories of outcome variables, the data are
generally express as percentages or rates.
 So we can use percentage to compute the sample size.

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 The third category covers continuous response variables
such as birth weight, age at first marriage, blood
pressure and cerium uric acid level, for which
numerical measurement are usually made.

 In this case the data are summarize in the form of means

and standard deviations or their derivatives.

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