BluSmart

Mobility

Submitted by: Group 7

 Introduction of the
Competitive Priorities
company:
• Established in 2019
Cost (No Surge charge)
• India's first shared smart mobility
platform, totally powered by Time (On-time arrival)
electricity.
• LinkedIn Top Startup for second
consecutive year.
Quality
• Currently operational within Order qualifier - Availability of cabs or drivers for quick
transportation. It can also be safe, clean, and sanitized
Gurugram, areas of Delhi (up to cars and professional driver partners. 
Vikaspuri, Dwarka. Delhi Cantt,
Order winners - No surge fee (for price sensitive
Connaught Place, Chandni Chowk) customers), Quality( Assured rides), On-time arrival.
and areas of South & East Bengaluru
(up to HSR Layout, Domlur, Kudlu,
Tilak Nagar) 
Objectives of the Methodology of
Study the Study
• Collecting data from both primary and secondary
sources.
To develop a practical To Understand how
understanding of the BluSmart is becoming
• For secondary research
principles, concepts, and increasingly popular in the 1. Company website
theories related to process Indian cab service industry 2.BluSmart Mobile Application
management.  with the use of EVs. 3.EV report available on BluSmart website
4.News articles
• For primary research we interviewed the following
people:
1.Respondent Name: Vikas Kumar
To identify the strategic Designation: Driver-partner
To identify the problems Model of the car driven: Tata Tigor Xpres-T
initiatives BluSmart has
and the possible solutions
taken to establish its name Mode of data collection: Face to face interview
for the current process at
in the highly competitive 2.Respondent Name: Arnab Das
BluSmart.
market.
Designation: Operations Manager at BluSmart
Mode of data collection: Telephonic interview
Process Management
Process Flowchart:
Process Selection:

• Electric Vehicles which are leased and

maintained by the company.
• The variety of rides include scheduled
rides, Intercity rides, Rentals, and
The cab ride
Airport transfers. Driver partners
ends at the
• The payment methods include Customer destination and
are assigned The cab ride is
books a slot as both the
BluSmart Wallet, Paytm Wallet and Friday morning, trips as the Driver partner monitored by
per their Customer customer and
driver partners slots selected mostly reach the control
requirement boards the cab the driver rate
Cash. select their
(Slot are
by them. Driver the location 10
and share the
room for
each other on
• working slots details are -15 minutes anything
AI and digital technology to understand for the next
available for
shared with the before the
OTP with the
unusual from
their apps and
every 15 driver partner a quality and
the supply and demand. week
minutes during
customer 20 scheduled time the standard
performance
mins before the route and time
• 3000 electric BluSmart Cabs in Delhi the day)
scheduled time
report card is
generated for
NCR in 35 charging hubs, 16 in the trip
Gurgaon and the rest are in Delhi.

Process Improvement:
• New charging hubs to facilitate its increasing no. of electric vehicle fleet.
• Training duration increased from 8 hours to 3 days
• A dedicated customer support for the driver partners
• Waiting charges and cancellation fee
• Express rides (on weekends)
• Driver-partners can take up phantom rides (express rides).
 Analysis Competitor Analysis
• BluSmart Focuses on sustainability
• BluSmart Mobility uses only electric vehicles,
Electric Vehicles: • Lower carbon impact while Ola and Uber use a combination of fuel-
• Reduced operational costs based and electric vehicles.
• BluSmart Mobility caters primarily to corporate
Vehicle Leasing • More control over fleet quality
professionals during peak hours, while Ola and
and • Better service to customers Uber target a broader customer base including
Maintenance:
individuals, families, and businesses.
Artificial • BluSmart Mobility employs driver partners as
• Optimize supply and demand
Intelligence and • Effective resource planning employees, while Ola and Uber act as a platform.
Digital • Reliable service to customers BluSmart partner would earn 40,000pm in
Technologies:
comparison to 25,000-30,000pm in Ola Uber.
• Strategic location and management • BluSmart Mobility operates primarily in the Delhi
of charging hubs
Charging Hubs: • Always charged and available NCR region in India, while Ola and Uber have a
vehicles larger global presence.
Problems and Suggestions

Problems Suggestions
Express rides
available only Starting operations in other cities​
on weekends
Introducing carpooling services​

Introducing two-wheeler pick and drop service​

UPI payment option​

Insufficient Providing cars on rent
Competition
charging
from Ola and
infrastructur
Uber
e
Problems while implementing the suggestions

Attracting customers Increasing cost

Supply constraints Quality standards