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Hero

This document provides an overview of Hero Moto Corp, an Indian automotive company that was previously a joint venture with Honda. It discusses Hero Moto Corp's founding, leadership, product lines, revenues, and decision in 2010 to terminate its joint venture with Honda in order to independently export motorcycles and scooters internationally. The document also summarizes A.R. Rahman's contribution of a new slogan and song for Hero Moto Corp to establish its brand identity apart from Honda, as well as the company's marketing campaigns targeting the Indian population.

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Praroop Fuloria
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113 views9 pages

Hero

This document provides an overview of Hero Moto Corp, an Indian automotive company that was previously a joint venture with Honda. It discusses Hero Moto Corp's founding, leadership, product lines, revenues, and decision in 2010 to terminate its joint venture with Honda in order to independently export motorcycles and scooters internationally. The document also summarizes A.R. Rahman's contribution of a new slogan and song for Hero Moto Corp to establish its brand identity apart from Honda, as well as the company's marketing campaigns targeting the Indian population.

Uploaded by

Praroop Fuloria
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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HERO MOTO CORP

PRESENTATION MADE BY PRAROOP FULORIA NITTEN KUMAR CHAUDRY SAURAB SHARMA

ABOUT HERO MOTO CORP


TYPE :- Public company Industry:- AUTOMOTIVE Founded:- Jan 19 1984 in Gurgaon (HARYANA) India Head quarter:- New Delhi Key people:- Brijmohan Lal Munjal (founder director) Pawan Munjal

(CEO and M.D) Product:- motorcycle and scooter Revenue:- 19669.290 cr Parent:- Hero Group

Cont
In Dec 2010 the board of director of hero Honda corp have decided to

terminate the joint venture b/w hero group of India and Honda of Japan in phase manner .

The hero group would buy out 26% stake of Honda in joint venture hero Honda . Under the joint venture group cannot export the international market and the termination would mean that hero can now group export .

RHAMANS CONTRIBUTION

A.R RAHEMAN does it again and does it beautifully . The Dhak-Dhak go partnership of Hero Honda has now change to the Hum Men Hay Hero Slogan for the hero moto corp.
Although Honda cannot written of the considering the technological advantage it has hero moto corp but on the other hand has one very strong competitive advantage .

Market strategy
As hero know India and value of India. And that is

they exact niche it target , even with Hero Honda they targeted the entire Indian masses and the same goes for the hero moto corp.

A.R Rhaman again spin his magic with the an

amazing song which really touch you the video accompanying it is also commendable and really tug to your heart .

Conti.
The ad is laden with the culture value and the desire of each

one of us to be to be Hero . Younger newbie's, Punjabis and the most different culture segment are covered in the ad the final slogan hum men hay hero seems very well researched and is sure to be recognize as the slogan which will raise Hero Moto Corp out of the shadow of Honda and will truly establish it an cultural and technological powerful brand.

Market campaign
Law and Kenneth create the campaign and released on 15 august in

Indian independence day has story of individual in India .Their in the end of the voice conclude that hero continue to make the India proud of their individuality and that brand Hero Honda is now christened hero.
Here the idea to get the brand to be at the par with the consumer and

capture the real emotion of people instead of having slick story.


The story behind this is to reflect big and small challenges that we

overcome everyday without even realizing that we are doing something extraordinary , here the role of brand will be to catapulted a partner to help achieve that self belief.

CHEERS TO HERO MOTO CORP AND ALSO TO RHEMAN

THANK YOU

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