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    Sales Promotion - Methods and Techniques

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    Supatcha M.
    This document provides an overview of sales promotion methods and techniques. It discusses various types of sales promotions like competitions, product bundles, flash sales, and BOGO offers. It also covers the pros and cons of using sales promotions, such as creating new leads but potentially devaluing a brand. The document outlines functional and institutional approaches to analyzing sales promotions. It then details specific methods like brand storytelling, community building, and retargeting. Finally, it discusses sponsorship and personal sales, including financial, in-kind, media, and promotional partner sponsorship types.

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    Sales Promotion - Methods and Techniques

    Uploaded by

    Supatcha M.
    18 views13 pages
    This document provides an overview of sales promotion methods and techniques. It discusses various types of sales promotions like competitions, product bundles, flash sales, and BOGO offers. It also covers the pros and cons of using sales promotions, such as creating new leads but potentially devaluing a brand. The document outlines functional and institutional approaches to analyzing sales promotions. It then details specific methods like brand storytelling, community building, and retargeting. Finally, it discusses sponsorship and personal sales, including financial, in-kind, media, and promotional partner sponsorship types.

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    This document provides an overview of sales promotion methods and techniques. It discusses various types of sales promotions like competitions, product bundles, flash sales, and BOGO offers. It also covers the pros and cons of using sales promotions, such as creating new leads but potentially devaluing a brand. The document outlines functional and institutional approaches to analyzing sales promotions. It then details specific methods like brand storytelling, community building, and retargeting. Finally, it discusses sponsorship and personal sales, including financial, in-kind, media, and promotional partner sponsorship types.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    18 views13 pages

    Sales Promotion - Methods and Techniques

    Uploaded by

    Supatcha M.
    This document provides an overview of sales promotion methods and techniques. It discusses various types of sales promotions like competitions, product bundles, flash sales, and BOGO offers. It also covers the pros and cons of using sales promotions, such as creating new leads but potentially devaluing a brand. The document outlines functional and institutional approaches to analyzing sales promotions. It then details specific methods like brand storytelling, community building, and retargeting. Finally, it discusses sponsorship and personal sales, including financial, in-kind, media, and promotional partner sponsorship types.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    Sales Promotion - Methods and techniques

    Agenda

    ●Introduction
    ●Sales Promotion methods and
    techniques
    ●Function and approaches
    ●Methods and techniques
    ●Sponsorship and personal
    sales
    ●Conclusion
    Introduction

    A sales promotion is a marketing


    activity that is designed to increase sales,
    encourage customer loyalty, or generate
    brand awareness. It usually involves
    offering a discount or some other type of
    incentive for customers to buy your
    product or engage with your brand.
    What is sales promotion - methods and techniques ?

    A sales promotion is a marketing strategy in which a


    business uses a temporary campaign or offer to increase
    interest or demand in its product or service. There are
    many reasons why a business may choose to use a sales
    promotion (or 'promo'), but the primary reason is to boost
    sales.

    EX : Sales promotion letters, catalogues, point of purchase


    displays, customer service programmes, demonstrations,
    free samples, discounts, contests, sweepstakes, premiums
    and coupons are the commonly employed methods of sales
    promotion.
    Type of Sales Promotion - Methods and techniques

    There are 12 main types of sales promotions-Methods and techniques


    Not all of them are suited for every business, product, or service, but each one offers
    unique ways of boosting sales and connecting with customers through different methods
    of sales psychology. Each is also an interesting take on spin selling and offers a look into
    sales methodology comparison.

    1.Competitions and challenges: 7.Early-bird or first-purchaser specials:


    2.Product bundles: 8.BOGO, or “buy one, get one free”
    3.Flash sales 9.Coupons and vouchers:
    4.Free trials: 10.Upsell specials
    5.Free shipping and/or transfers 11.Subscriptions
    6.Free products 12.Donations
    Pros of sales promotions Cons of sales promotions

    1.Creating new leads: Sales promotions 1.Sales promotions can devalue your brand:
    increase customer acquisition by offering them While it may not be the case for your company,
    discounts, free products, free trials, and more. there is a general assumption in the consumer
    market that if a brand goes on sale, it’s because
    2.Introducing a new product: Even extremely
    they are having trouble selling that product—it’s
    successful companies need a little help
    why we all wait for the day after Valentine’s Day
    launching a new product.
    to buy discounted chocolate.
    3.Selling out overstock: No one wants to be in
    2.Sales promotions can make it complicated to
    this position, but overstocking happens. When it
    sell your product back at its original price
    does, a sales promotion can be a useful tool to
    point:Depending on how long your promotion
    get rid of inventory while attracting new
    runs, you may attract customers who never paid
    customers who may not have the overstocked
    full price for your product.
    product yet.
    Function and approaches

    The functional approach is one of the methods used in classification of activities that
    occur in the marketing processes by breaking down the processes into functions. A
    marketing function is defined as a major specialized activity performed in accomplishing the
    marketing process.

    Institutional approach Another method of market analysis is to study the various


    agencies and business structure which perform the marketing processes. Where the
    functional approach attempts to answer the “what” in the question “who does what”, the
    institutional approach to marketing problems focuses attention on the “who”. Marketing
    institutions are the wide variety of business organizations that have developed to operate
    the marketing machinery. The institutional approach considers the nature and character of
    various middlemen and related agencies and also the arrangement and organization of
    marketing machinery. In this approach human element receives primary emphasis.
    The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE
    AND PEOPLE. Although the 5 Ps are somewhat controllable, they are always subject to your
    internal and external marketing environments.
    Methods and techniques

    Methods - Just like any business, a food co-


    op needs to market the right product, to the right
    person, at the right price, in the right place and at
    the right time.

    Techniques - There are many different


    marketing techniques both online and offline.
    Major offline examples include trade shows,
    networking and in-person speaking engagements.
    Key online techniques include a firm's website,
    ongoing search engine optimization (SEO) efforts,
    and industry webinars.
    Best Methods and techniques

    Brand Storytelling Community Building

    Digital PR Contextual Marketing

    The Surround Sound Method Blog Title Optimization

    Brand Extensions The Pillar-Cluster Model

    Podcasting Historical Optimization

    Video Marketing Retargeting


    Sponsorship and personal sales

    Sponsorship Sales is the acquisition of partners for your conference or event.


    Sponsorship sales is mostly conducted on the phone, and involves pitching to clients
    from your target market, and persuading them to pay to sponsor your event.

    Event sponsorship enables sponsors to give some sort of investment in


    exchange for marketing at an event. When there’s a good match between an event
    and a sponsor, you can easily spread your organization’s message without the
    trouble of planning the event yourself. Therefore, event sponsorship allows
    organizations to host bigger and better events faster and at a low cost–a win-win for
    both parties.
    4 Types of Sponsorship and personal sales
    1. Financial Event Sponsorship
    Financial, or sometimes referred to as cash sponsors, continue to be the leading type of event sponsorship.
    With this one, a sponsor offers money to an event organizer in exchange for promotions or other benefits
    outlined in their sponsorship agreement.

    2. In-Kind Sponsorship
    In-kind sponsorship provides goods or services instead of physical currency. Compared to financial
    sponsorship, it contributes more value to the event.

    3. Media Event Sponsorship The use of smartphones grows rapidly, which affects the global and localized
    forms of direct marketing. Technological advancements contribute to the recent shift in the appeal of media
    sponsorships.

    4. Promotional Partners
    Compared to media sponsors, promotional partners are individual people who have a
    large following on social media. They can promote your organization's event to their individual fan base.
    Conclusion

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