MARKETING

CONCEPTS
MARKETING
CONCEPTS
The Marketing Concept Is The Strategy
Firms Implement To Satisfy
Customers’ Needs, Increase Sales,
Maximize Profit, And Beat The
Competition..
 The marketing concept focuses on what the
customer wants.
 The marketing concept is a customer-centered
“sense and responds” philosophy.
 Brands that utilize the marketing concept spend
MARKETING
time getting to know their customer’s likes and
dislikes. CONCEPT
 Concept focus on finding right products for the
customers instead of finding right customers for
the products.
 When companies started achieving the capability
to produce in excess of existing demand,
executives realized the need to reappraise
marketing in business operations.
 It is based on four pillars – Market focus,
Customer orientation, Cordinated marketing,
Profitability

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  The selling concept is based on the
understanding that your customer won’t
buy enough of your product or service
unless you push them into it.
 The assumption is that your customer
will be resistant and, therefore, must be
made to buy.
 The management focuses on creating

SELLING CONCEPT sales transactions rather than on

building long-term profitable customer
relationships.
 Typically the selling concept is practiced
with unsought goods, such as insurance
or blood donations.
 “Mountain Dew” ads are hard to miss. If
people like Mountain Dew or not is
debatable, but you can see that PepsiCo
is pushing it hard using ads.
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 THE IDEA OF THE PRODUCTION
CONCEPT – “CONSUMERS WILL FAVOR
AVAILABLE AND HIGHLY AFFORDABLE
PRODUCTS.”
 If a firm decides to operate based on this
concept, it will try to minimize production
costs & it will try to make its distribution as
extensive as possible.
This production concept is found to be applicable
PRODUCTION
if two situations prevail.
1. When the demand for a product exceeds
CONCEPT
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supply.
2. If the production costs are very high, that
discourages consumers from buying the product.
 The best example of the production concept is
vivo, the Chinese smartphone brand. Their
phones are available in almost every corner of
the Asian market.  
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The Problem

Declining Market Financial Trust Cost Margins

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 Solution
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Prioritize Authorize Monetize
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 Unique First to Market
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Product
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Tested Authentic
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Emphasize your
main benefit
Other benefits include
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SECTION DIVIDER
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Business Model
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Research Invest
Finance
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Market Opportunity Option 1
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$1B $2B
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Market Opportunity Option 2
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$3B
Opportunity to Build
$2B
Freedom to Invent
$1B
Few Competitors

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Competition Option 1

Contoso Pharmaceuticals Competitor

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Competition Option 2
Convenience

Contoso
Pharmaceuticals

Expensive Affordable

Inconvenient

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Growth Strategy
How will we scale in the future

Phase 1 Phase 2 Phase 3

Month, Year Month, Year Month, Year

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Traction
Forecasting for success

Vendors Users Gross Company

Revenue Revenue Gross Revenue
$300,000

20YY 0 0 $0 $0
$250,000

20YY 10 100 $6,750 $1,013 $200,000

$150,000
20YY 50 500 $33,750 $5,063

$100,000
20YY 200 2000 $135,000 $20,250
$50,000

20YY 400 4000 $270,000 $40,500 $0

1 2 3 4 5

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Timeline
Our two-year action plan

Trials Marketing Launch

Month, 20YY Month, 20YY Month, 20YY

AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY

20YY 20YY

Legislation Investment Procurement

Month, 20YY Month, 20YY Month, 20YY

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Financials
Year 1 Year 2 Year 3
Detailers 5,000 40,000 160,000
Users 50,000 400,000 1 600,000
Sales 500,000 4 000,000 16 000,000
Average Price per Sale 75 80 90
Revenue @ 15% 5 625,000 48 000,000 216 000,000
• Cost of Revenue 0 0 0
Gross Profit 5 625,000 48 000,000 216 000,000
Expenses
• Sales & Marketing 5 062,500 38 400,000 151 200,000 70%
• Customer Service 1 687,500 9 600,000 21 600,000 10%

• Product Development 562,500 2 400,000 10 800,000 5%

• Research 281,250 2 400,000 4 320,000 2%
Total Expenses 7 593,750 52 800,000 187 920,000

EBIT -1 968,750 -4 800,000 28 080,000 13%

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Team

Mirjam Nils Victoria Lindqvist Angelica Astrom

COO COB CFO

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Team 1

Mirjam Victoria Alexander

Nilsson Lindqvist Martensson
COO COB CFO

Angelica Mira Flora

Astrom Karlsson Berggren
Head of Operations Head of Technical Creative Director

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Funding

Fund Category Fund Category

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$32,000
$82,000

Fund Category Fund Category

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 Summary
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THANK YOU
Allan Mattsson
+1 555-0100
[email protected]
www.contoso.com

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