Introduction To Statistics
Introduction To Statistics
Defining Statistics
Facts and figures about any phenomenon or events are called
statistics. In common everyday usage, then, the term statistics
refers to numerical facts or data.
• Meaning of Data: Data are the observations or chance outcomes that occur in planned experiments or scientific
investigations.
• All statistical data may be broadly classified into two broad categories:
● Qualitative Data
● Quantitative Data
• Qualitative data are generated by assigning observations into various independent categories and then counting the
frequency of the occurrences within these categories, such as counting how many persons in a community are
Muslims.
• Quantitative data, also called metric data, on the other hand, are those which can be measured in quantitative units.
Measurement of height, weight, income, temperature, family size or the number of street accidents over a specified
period will all result in quantitative data.
• Data, whether quantitative or qualitative originate from two major sources:
(a)Primary sources
(b)Secondary sources
Primary Data
Primary data are the raw materials of primary investigations. They are the first hand or original data that have been
collected specially for the purpose in mind and that these data have not undergone any sort of statistical treatment.
Data collected this way is called primary data. Primary data have not been published yet and are more reliable,
authentic and objective.
Secondary data refer to the data that have been already collected by and readily available from other sources.
Such data are cheaper and more quickly obtainable than the primary data and also may be available when primary
data cannot be obtained at all.
● Internal Sources - Data which are stored inside your organization. Examples include: profit and loss
statements, balance sheets, sales figures, previous marketing research studies etc.
● External Sources - Data which are collected from outside the organization in a larger
environment. Examples include: government publications, non-government publications, syndicate services,
reviewing relevant literature etc.
Characteristics Of Statistics
1. Statistics should deal with the average of observations of individuals rather than with individuals alone.
2. Statistics should be expressed as numerical figures.
3. Statistics should have the property of being varied by multiplicity of causes.
4. Statistics collected should be of reasonable standards of accuracy.
5. Statistics should be obtained for pre-determined purposes.
6. Statistics collected should allow comparison with other data.
Limitations Of Statistics
1. There are certain phenomena or concepts where statistics cannot be applied, e.g. beauty, intelligence,
religions etc.
2. Statistics reveal the average behavior, e.g. one may be misguided when told that the average depth of a
canal from one bank to the other is four feet.
3. Statistics are not 100 percent precise as is Mathematics or Accountancy.