MEDIA AND INFORMATION

LITERACY (MIL)
People Media

Mr. Arniel Ping MIL PPT 22

St. Stephen’s High School Updated:
Manila, Philippines June 11, 2017
LEARNING COMPETENCIES
Learners will be able to…
• define people media (SSHS);
• Identify the types and characteristics of people media
(SSHS);
• compare people as media with people in media (SSHS);
• describe the different dimensions of people media
(MIL11/12PM-IVa-1);
LEARNING COMPETENCIES
Learners will be able to…
• categorize different examples of people and state reasons
for such categorization (MIL11/12PM-IVa-2); and
• cite studies showing proofs of positive and negative
effects of media, information on individual and society
(MIL11/12PM-IVa-1); and
• evaluate the role played by people media as source of
important information (SSHS).
MULTIMEDIA DIAGRAM
 TOPIC OUTLINE
I-PEOPLE MEDIA
A. Definition 2. People in Media
B. Types and Characteristics 2.1.Print Journalists
1. People as Media 2.2.Photojournalists
1.1. Opinion Leaders 2.3.Broadcast Journalists
1.2. Citizen Journalism 2.3.Multimedia Journalist
1.3. Social Journalism D. Advantages, Limitations, and
1.4. Crowdsourcing Value
E. Performance Task-Case Study
How do you understand the term “people
media”? refers to persons that are
involved in the use, analysis,
evaluation and production of
media and information (Source:
PEOPLE MEDIA MIL Curriculum Guide by
DepEd)
People in Media and People as
Media
Who do you think are “people media”?

Photo Credit: https://www.shutterstock.com/video/clip-1251676-stock-footage-business-people-

shaking-question-mark-signs.html
 People Media
•Refers to persons that are involved in the
use, analysis, evaluation and production
of media and information.
•The best example is a teacher inside the
classroom.
FORMATIVE ASSESSMENT.
KEY TYPE. WRITE “PAS” FOR PEOPLE AS
MEDIA AND “PIN” FOR PEOPLE IN MEDIA.
1. SHS Teacher 6. Radio Commentator
2. Independent Blogger 7. YouTubers
3. Print Journalist 8. News Reporter
4. Your Classmate 9. Facebook User
5. Movie Director 10. College Professor
 FORMATIVE ASSESSMENT: VENN DIAGRAM
• People who are • Media
well-oriented to PEOPLE MEDIA practitioners who
media sources and provide
messages and information
able to provide coming from their
People as People in expert knowledge
information as
accurate and
Media Media or first- hand
reliable as experience of
possible. event.
 PEOPLE AS MEDIA
1. Opinion Leaders
2. Citizen Journalism
3. Social Journalism
4. Crowdsourcing

Photo Credit: https://anhsg11gasa.wordpress.com/tag/people-as-media/

PEOPLE AS MEDIA
OPINION LEADERS
• highly exposed to and
actively using media
• source of viable
interpretation of messages for
lower-end media users
• opinions are accepted by a
group
PEOPLE AS MEDIA

Opinion Leader is a leader for a certain group

who gives details and information to lesser active
persons in the group. In office, the managing
director is an opinion leader and in public, a
political leader is an opinion leader. They interpret
the information to their own group. But one thing
the Opinion leader is a leader only for their own
group not for all.
PEOPLE AS MEDIA: OPINION LEADERS
The Two-step Flow
Communication
Model (1944) Paul
Lazarsfeld, Bernard
Berelson, and Hazel
Gaudet
Photo Credit:
http://study.com/academy/lesson/two-step-flow-
communication-model.html
 PEOPLE AS MEDIA
CITIZEN JOURNALISM
• People without professional
journalism training can use the
tools of modern technology and
internet to create, augment or
fact-check media on their own
or in collaboration with others.

Photo Credit: http://www.dgiwire.com/what-citizen-

journalism-means-for-your-company/
PEOPLE AS MEDIA: CITIZEN JOURNALISM

Photo Credit:
https://medium.co
m/@stephenkhan/
move-over-citizen-
journalism-here-
comes-smart-
journalism-
ace72f97a389#.ske
n4rj5m
PEOPLE AS MEDIA
SOCIAL JOURNALISM
• Journalists are using social
media to make their
content available to more
people.

Photo Credit: http://www.cision.com/us/resources/white-

papers/social-journalism-study/
Characteristics of Social Media
•Individualized, builds profiles
•Connects with friends and people
•Uploads content in real time
•Enables conversations
•Provides tracking
Formats and examples of social media
• Relationship or Social networks - Facebook
• Micro-blogging - Twitter, Instagram
• Special interest networks -Linkedin, Pinterest
• Media Sharing - YouTube, Flickr
• Collaborative news -Reddit, Waze,
• Discussion Forums - Google Groups
• Group buying/merchant sites - OLX, Groupon,
Dealgrocer
• Virtual worlds - Farmville, World of Warcraft,
Secondlife, Minecraft
FORMATIVE ASSESSMENT
CARTOON ANALYSIS: SOCIAL JOURNALISM

Source: http://www.socialconnectblueprint.com/citizen-journalism-and-social-media-are-
driving-the-information-revolution/
FORMATIVE ASSESSMENT: RECITATION

What are the similarities and

differences between citizen
journalism and social
journalism?
 PEOPLE AS MEDIA
CROWDSOURCING
• the practice of obtaining
needed services, ideas, or
content by soliciting
contributions from a large
group of people and
especially from the online
community Photo Credit:
(Source: http://www.richmedia.com/richideas/articles/crowdsourci
https://www.merriam-webster.com/dictionary/crowdso ng-how-to-hire-the-world
urcing)
EXAMPLE OF CROWDSOURCING
TripAdvisor – relies on the
opinions and reviews of its
members to provide
information to people Photo Credit:

interested in a flight, trip or https://plus.google.com/+TripAdvisor

vacation. With over 40

million reviews, it has
become the first port of call
for many travelers.
 EXAMPLE OF CROWDSOURCING
One of the most successful crowd-powered start-
ups is Waze. It’s an app that allows users to
report traffic jams and automatically gives
directions for the best route to take. Waze crowd
sources information by measuring drivers speed
Photo Credit: https://www.waze.com/
to determine traffic jams and by asking users to
report road closures.

It’s a great app that proves a dedicated crowd is

sometimes all a company needs. It also attracted
some big-name investors and suitors.
PEOPLE IN MEDIA
• media practitioners
• provide information
coming from their expert
knowledge or first- hand
experience of events

Photo Credit:
http://www.medianewser.com/2015/01/mnp-q-maricel-halili-news-correspondent.html
PEOPLE IN MEDIA
TYPES OF JOURNALIST
BY MEDIUM
• Print Journalists
• Photojournalists
• Broadcast Journalists
• Multimedia Journalist
Photo Credit:
http://www.123rf.com/stock-photo/camera.html
http://
www.nwitimes.com/entertainment/columnists/offbeat/offbeat-superman-s-alter-ego-clark-kent-quits-reporter-job/article_d1daf2
62-0f4a-5f37-92ff-f17dbafa0132.html
http://karrierebibel.de/ausbildung-journalist/
https://clipartfest.com/">clipartfest.com</
 TYPES OF JOURNALIST BY MEDIUM
• Print Journalists - Print journalists usually
report for newspapers or magazines. They may
be full-time reporters for one particular
publication or freelance writers who contribute
to a variety of different publications.
Oftentimes a print journalist will be paired
with a photojournalist who will take pictures
to complement the written story.
 TYPES OF JOURNALIST BY MEDIUM
• Photojournalists - Photojournalists are different
from traditional photographers in that they are
more interested in capturing images that tell a
story than ones that just look nice.
Photojournalists are generally highly-trained
photographers who may have worked in a
traditional photography medium like wedding
photography before transitioning into journalism.
 TYPES OF JOURNALIST BY MEDIUM
• Broadcast Journalists - Broadcast journalism
encompasses both television and radio news. There are
two ways that journalists can be involved in broadcast
journalism: behind the scenes or on the air. Journalists
working behind the scenes do a lot of research and
reporting, but their faces or voices will not be broadcast.
Journalists who work on the air may do their own
reporting or read stories crafted by their colleagues.
 TYPES OF JOURNALIST BY MEDIUM
Multimedia Journalist - This is the newest
field of journalism and also the fastest-growing.
Multimedia journalism can encompass all the
fields listed above because a web page can have
a written story, still photos, video, and audio.
Multimedia journalists are encouraged to have a
wide set of storytelling abilities, as well as
highly defined technical skills.
PEOPLE IN MEDIA

Photo Credit: http://beta.abs-cbn.com/schedule?day=0

 PEOPLE IN MEDIA

Photo Credit: http://www.gmanetwork.com/news/story/387200/cbb/gma-news-and-public-affairs-announces-big-

changes-in-news-lineup
 PEOPLE IN MEDIA

Photo Credit: http://www.medianewser.com/2014/02/alex-santos-resurfaces-on-radio.html

 PEOPLE IN MEDIA
Philippine Daily Inquirer The Philippine Star

Photo Credit: https://twitter.com/josemariaclaro and http://www.philstar.com/opinion

 SUMMARY OF THE LESSON:
PEOPLE IN MEDIA AND PEOPLE AS MEDIA
• media practitioners
• experts • people with limited access to
• provide information to media users media and information
Lower -
People in People as
end Media
Media Media
Users
• media users
• well-oriented to media sources and messages
• intermediaries, provide information to lower-end
media users
FORMATIVE ASSESSMENT: RECITATION
1. What is the difference
between people as media and
people in media?
2. What are the advantages and
limitations of people as
media? People in media?
FORMATIVE ASSESSMENT:
CARTOON ANALYSIS

Source: https://irisfan23.wordpress.com/2012/07/31/constructive-role-of-citizen-journalism-6/
PERFORMANCE TASK
COOPERATIVE LEARNING: CASE
STUDY

Source: https://blog.hubspot.com/marketing/case-studies-marketing
 COOPERATIVE LEARNING:
CASE STUDY
Suspek sa Pagpatay sa Isang Siklista,
Binigyan ng MPD Ng Hanggang 5 p.m. Para
Sumuko
Published on Jul 27, 2016
by YouTube Channel: GMA News and Current Affairs
Retrieved on Feb. 18, 2017 from
https://www.youtube.com/watch?v=VE8GHioR1YU
 INDIVIDUAL LEARNING: CASE STUDY
IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• The video of the road rage turned into shooting incident in
Quiapo became viral after it was shared by Top Gear
Philippines on Facebook.
• Top Gear wrongfully accused Mr. Nestor Punzalan as the
suspect in the said shooting incident.
 COOPERATIVE LEARNING: CASE STUDY
IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• Mr. Nestor Punzalan and his wife deactivated their
Facebook accounts after receiving bashings and death
threats. Mr. Punzalan even went to the police to clear his
name.
• Undeniably, social media was also instrumental in the
arrest of the suspect Vhon Tanto who later admitted his
crime on national television.
 COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
1. How was Mr. Nestor Punzalan affected by being
wrongfully accused in social media as the suspect in the
said shooting incident?
2. What is the liability of Top Gear, other media outlets,
and netizens who wrongfully accused Mr. Nestor
Punzalan as the suspect in the said shooting incident?
 COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
3. What role was played by citizen journalism and
social media in this incident?
4. What positive and negative effects of media and
information on individual and society were
evident in this incident?
 COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
5. How can we prevent this kind of incident as
experienced by Mr. Punzalan from happening
in the future?
6. What important lessons can we learn from this
event as a social media user?
 ASSIGNMENT
Cut-out or draw a career in media then write the Job
Title, and Function or Job Description
• book writer, newspaper writer, editor, publisher,
copyreader, artist, cartoonist, reporter, producer,
broadcaster, media technicians, advertisers
• web designer, online instructor, digital producer,
blogger, animator, programmer, archivist, metadata
analyst, data miner, user experience designer, call center
agent, virtual assistant
REFERENCES
• Media and Information Literacy Curriculum Guide
by DepEd
• Media and Information Literacy by Boots Liquigan,
Diwa
• http://communicationtheory.org/two-step-flow-theor
y-2
/
• http://mediashift.org/2006/09/your-guide-to-citizen-j
ournalism270
REFERENCES
• https://mobilizingideas.wordpress.com/2012/09/03/pe
ople-as-media-campaigns-and-actually-existing-demo
cracy
/
• http://
groups.haas.berkeley.edu/marketing/sics/SICS%2020
08%20Papers/m.pdf
• http://
journalistsresource.org/studies/society/social-media/s
REFERENCES
• http
://blog.storyful.com/2014/03/12/ten-principles-tha
t-power-social-journalism/#.
V7lSuVR944l
• https://gigaom.com/2014/04/01/social-journalism-
and-open-platforms-are-the-new-normal-now-we-
have-to-make-them-work
/
REFERENCES
• http
://www.cbsnews.com/news/what-is-crowdsourcing/
• http://
learn.org/articles/What_are_the_Different_Types_of_
Journalism.html
• http://
www.thenewsmanual.net/Manuals%20Volume%201/
volume1_02.htm
• http://