AN DESK RESEARCH REPORT ON

“Healthcare Products ”

SUBMITTED BY
GAUTAM DUTTA
Roll No.: 21162
(BATCH 2021-2023)
 INTRODUCTION
• Herbal supplements are a multi-billion dollar global industry that is expected to hit $8.5
billion by 2025. The most popular herbal supplement is echinacea, with over 14 million
Americans adding it to their regular health routine. Studies have shown that echinacea can
reduce the risk of developing a cold by 58%. Should you be so unlucky to still get sick,
echinacea often reduces your cold’s duration to less than four days. Echinacea is also
thought to help regulate blood sugar and promote healthy cell growth, which is why it is
credited with reducing the risk of breast cancer. .
 2. OBJECTIVES OF REPORT

• To study the current trends in Herbal Supplements

• To understand key factors responsible for the
growth of Herbal Supplements globally.
• To analyze the current budget of Indian Herbal
Supplements as compared to the world.
 POST COVID-19 SENERIO
• The dramatic rise in e-commerce amid movement restrictions induced by COVID-19 increased online retail
sales’ share of total retail sales from 16% to 19% in 2020, according to estimates in an UNCTAD
report published on 3 May.

• UNCTAD released the report as it hosted a two-day meeting on measuring e-commerce and the digital
economy.

• According to the report, online retail sales grew markedly in several countries, with the Republic of Korea
reporting the highest share at 25.9% in 2020, up from 20.8% the year before.

• Meanwhile, global e-commerce sales jumped to $26.7 trillion in 2019, up 4% from 2018, according to the
latest available estimates.

• This includes business-to-business (B2B) and business-to-consumer (B2C) sales, and is equivalent to 30%
of global gross domestic product (GDP) that year.

• “These statistics show the growing importance of online activities. They also point to the need for countries,
especially developing ones, to have such information as they rebuild their economies in the wake of the
COVID-19 pandemic,” said Shamika Sirimanne, UNCTAD’s director of technology and logistics.
 To study the current trends in Herbal
Supplements
• India’s retail industry has grown exponentially inside the past many years. Today, India is the
5th-biggest and favored retail vacation spot globally. As in keeping with Forrester Research,
in 2020, India’s retail region turned into envisioned at US$ 883 billion, with grocery retail
accounting for US$ 608 billion.

• India’s retail industry is experiencing phenomenal increase with retail development taking
place now not most effective in foremost towns and metros, however additionally in tier II
and III cities.
 
• Some of the factors fuelling this boom are:
 
● Healthy monetary boom
● Changing demographic profile
● Increasing disposable earnings
● Urbanisation
● Evolving patron possibilities
• The market is projected to reach ~US$ 1.3 trillion with the aid of 2024.
 
• Today’s purchasers count on more personalised and customized stories that are curated with
the aid of brands, tailor-made to delight them at every touchpoint. Resultantly, brands want to
expand techniques aimed at not best customer acquisition however also long-term retention.
 
• Retail digital signage can be used to deliver a customized buying experience based on
personas by means of tracking consumer statistics and adjusting advertising and marketing
messages and in-keep display screen content material in actual-time, making sure facts and
promotions resonate with current customers. Interactive shows and touch screens take the
shopping revel in up a notch by allowing customers to develop their personal studies through
deciding on their desired content.
 SWOT Analysis of health industry
• Overall, the health industry enterprise is in a robust function, but truly going
through some downsides. Its Strengths consist of accessibility and coffee fees —
which permit clients to save wherever and each time, at inexpensive expenses
than regular. The principal Weakness of on line shopping is that it doesn’t lend
itself so well to some industries (inclusive of apparel), due to the fact clients
can’t purchase earlier than they are trying.
 
• As in line with the modern-day regulatory regime, retail buying and selling
(besides under unmarried-brand product
retailing, FDI as much as fifty one in keeping with cent, beneath the

• Simply placed, for a enterprise with the intention to get foreign investment,
merchandise bought by using it to the general public have to handiest be of a
‘unmarried-logo’; this circumstance being similarly to a few different situations
to be adhered to.
• Agreement on Trade in Services, which encompass wholesale and retailing services, had to
open up the retail.

• Exchange quarter to overseas investment. There had been preliminary reservations closer to
starting up of retail area bobbing up from fear of task losses, procurement from international
marketplace, opposition and loss of entrepreneurial possibilities.
• However, the authorities in a sequence of movements has spread out the retail region slowly
to Foreign Direct Investment (“FDI”). In 1997, FDI in cash and carry (wholesale) with one
hundred percent possession become allowed beneath the Government approval route.

• It turned into added beneath the automatic direction in 2006. Fifty one percentage funding in
a unmarried brand retail outlet become additionally accredited in 2006. FDI in Multi-Brand.

• Opportunities for Online retail in India The current business environment in India has the
potential to enhance the growth of the online retail in India. Some of the key factors
that can contribute to the growth of online retail in India include
• Increase in the number of Internet users and online buyers- According to Google, India now
have around 200 million internet users which is expected to reach 500 million by 2018.
• In 2013, the broad band connectivity is around 15.13 million. Government is talking
initiatives to increase it by 214 million broad band connections by 2014.
• India is one of the markets which is witnessing growth in smart phone customers. In
2013, there were 51 million smart phone users in India which is expected to reach 104
million by 2014. But this forms about 10 per cent of the total mobile users currently.
• Increase in transaction by Debit cards, Credit cards, Net and mobile banking –
• Retail electronic payments was around INR 33.8 lakh crore in 2013 compared with INR
50,000 crore in 2004.
• Credit card payments has grown seven times during this period and reached INR 1.2
lakh crore in 2013.
• In the case of Debit card transaction there was an increase in 15 times which is valued around
INR 74,300 crore in 2013.
• If we analyse the trend electronic transaction has increased during 2013 which forms 57 % of
banking transaction compared with 43% of paper transaction.
• There was an increase in registered internet banking users in India during 2013 which
was around 35 % for public sector banks 25 % for private sector banks and 5% for foreign
banks compared with 2012.
• But still Internet banking transaction forms 2-8% of total banking transactions for all
Indian banks. Mobile banking is emerging in India which witnessed a growth with 30
million users in 2013 compared 22.51 million users in 2012. From these trends we can
conclude that Indian customers are gradually changing with respect to the way they do
financial transactions.
• Credit, Debit cards and Net banking can facilitate quick and convenient transaction for
customers which can augment the growth of e-retailing in India. With the emergence
of secure transaction methods like two factor authentication, One Time Passwords(OTP)
and payment gateways, consumer’s preference to shop and do financial transactions
online has increased.
 Critical issues and challanges of industry

• Even though India online retailing has growth prospects, there are multiple challenges for e-retailers in
India market. It includes

Logistics
• Effective logistics play a key role in determining the operational success of e-retailers. If we look at
the India our country is large and fragmented with poor infrastructure facilities. So timely delivery
and other priority services are the biggest challenges for online retailers in our country.
Moreover cost of logistics in India is high due to lack of adequate infrastructure.
• This has forced some of the retail players like Flipkart and Amazon to build their own logistics
arms. Flipkart has e-kart logistics which takes care for their delivery process.
• Some of the online retailers are tied up with logistics companies for fulfilling customer orders. One
of the biggest problems faced by logistic companies is the limited airline feet size of logistic
companies.
• We look at the Indian scenario we have limited fleet of freight carriers which can hinder the
priority services like same day delivery for customers.
• Another important drawback is the limited technology investments and developments in Indian
logistics sector.
• If we look at developed countries there is huge investment in technologies like GPS, RFID technology
to enhance the tracking of shipment and delivery of customer orders.
• Poor Internet speed
• One of the biggest problems India facing is the slow speed internet connection which can
affect the prospects of online retail in long run.
• The average internet speed is less than 1 mbps which makes it one of the low ranked nations
in global scenario with respect to internet speed.
• This can affect the accessibility to shopping sites and online transactions which will in turn
reduce the customer buying through online portals.

• Customer Trust and Loyalty

• Some of Indian online retailers lack trust among the customers.

• Even though we have trusted players like Flipkart, Myntra and Jabbong, other retailers
were not up to the mark compared with other players. T
• he entry of foreign online retailers like Amazon has forced Indian players to enhance
customer loyalty.
• Flipkart has started an initiative called Flipkart first which provides same day delivery,
priority customer services, free shipments and exclusive offers.

 
 Key Learnings
• The following are the key learnings from this project:
Huge Scope
• Retail industry has a great scope ahead. There are many reasons such as price compitencies, wide
range of product display, easy to access etc.
Time saver
• Online shopping helps the busy people to shop anything from anywhere. This feature cannot be
easily replaced by the retail stores. It saves people’s time and are easy to use.
Great vision
• Every year there is an estimated increase of 5 million internet users every month. One of
the key factors contributed to the increase in internet users is the spread of broad band
connectivity across the country.
Sustainibility
•  One topic that is getting a lot of traction and hopefully is not a passing trend, is that now more
and more people are becoming aware of their role that their purchasing decisions have on the
earth’s limited resources. Therefore, now the brands have to find ways to weave into their
product their marketing and fulfilment strategies. Brands that work on improving their operations
by working on initiatives like having biodegradable packaging, going paperless, using recyclable
supplies and working on behalf of the environment will undoubtedly have a robust impact on the
buying decisions of the consumers.
 Reference
• List of references should appear alphabetically on a separate page as
per the format indicated below:
 
• Articles in Journals
• Websites
• IBEF Org. https://www.ibef.org/industry/health industry
• Indian retailer
https://www.indianretailer.com/article/multi-channel/eretail/future-of-
e-retailing-in-india-growth-and-challenges.a6856/
• Reasearch Gate
https://www.researchgate.net/publication/282121689_E-retailing_in_In
dia_Opportunities_and_Challenges
• BigCommerce
THANK YOU