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Principles of Interactivity and Rich Content in The Context of Web 2.0 and The Participation of The User in The Online Experience

This document discusses key concepts of Web 2.0 including user-generated content, ease of use, and participatory culture. It outlines pros like social media marketing and engagement of customers, as well as cons like information overload and fake accounts. Rich content in Web 2.0 involves various media formats. Principles of interactivity refer to the communication between humans and technology to complement activities. Tips for Web 2.0 include having a plan, creating good content, and starting with a free blog.

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Rene Andrei Buen
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1K views9 pages

Principles of Interactivity and Rich Content in The Context of Web 2.0 and The Participation of The User in The Online Experience

This document discusses key concepts of Web 2.0 including user-generated content, ease of use, and participatory culture. It outlines pros like social media marketing and engagement of customers, as well as cons like information overload and fake accounts. Rich content in Web 2.0 involves various media formats. Principles of interactivity refer to the communication between humans and technology to complement activities. Tips for Web 2.0 include having a plan, creating good content, and starting with a free blog.

Uploaded by

Rene Andrei Buen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PRINCIPLES OF INTERACTIVITY

AND RICH CONTENT IN THE


CONTEXT OF WEB 2.0 AND THE
PARTICIPATION OF THE USER IN
THE ONLINE EXPERIENCE
GROUP 1
TABLE OF CONTENTS
01 02 03
Pros and Cons of Rich content in the
What is Web 2.0
using Web 2.0 context of Web 2.0

04 05
Principles of
Tips and Techniques
interactivity
What is web 2.0?

- Web 2.0 refers to websites that emphasize user-generated content,


ease of use, participatory culture and interoperability for end users.
The term was coined by Darcy DiNucci in 1999 and later popularized
by Tim O'Reilly and Dale Dougherty at the first Web 2.0 Conference
in late 2004.
Pros of using web 2.0
• Social Media Marketing and Search Engine Optimization.
• Equal chance to all to post their views and comments.
• Increase the circle of friends and contacts through social
networking.
• Latest updates and content can be received if you are an RSS
reader.
• Online promotion of businesses, products, and services.
• Engaging customers.
• Customers can write their views about products and services.
Cons of using web 2.0
• Information overload. Too much information is daily posted by many
people with different thoughts. This creates confusion for the readers
and the quality of the content is not reliable.
• Freedom to post views and comments provides good opportunities for
competitors and rivals to post negative comments about other
companies.
• Too many fake ids and spammers.
• Forgeries and hackers commit crimes.
Rich content in the context of web 2.0

- Rich content consists of different media


formats like sound, video and images.

- Multimedia could be found in various areas


including Business, Education, Entertainment,
and even Government.
Principles of Interactivity

- Interactivity is the communication process that take place between


humans and computer software. Interactivity New technologies
allow people to interact with computers.

- Technology serves, assist, and cooperate with us humans to


complement and enrich our normal activities.
Tips and Techniques
• Have a plan.
• Make sure your tartget audience is online.
• Create good content.
• Don’t sell.
• Start with free hosted blog.
• Talk to kids.
• Do it yourself.
• Buy a camcorder to start shooting.
• Buy an inexpensive audio recorder.
• Surf ‘till it hurts.
THANK YOU FOR LISTENING!
PRESENTED BY:
Rafael Ivan Agbuya
Yana Vennice Ang
Myrielle Joshane Abad
Christine Nicole Butial
Rene Andrei Buen
Novelyn Cagurangan

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