Scribd
Upload
19 views12 pages

Publishing and Sustaining An ICT Project For Social Change: Empowerment Technologies Lesson 7

This document provides guidance on publishing and sustaining an ICT project for social change. It discusses important factors to consider when promoting a project such as its objectives, benefits, and target audience. It recommends issuing a press release at launch to generate initial interest. In the first two months, use an information sheet, website, and logo to provide basic details. During the project, host workshops, distribute brochures and leaflets, and publish technical descriptions. After completion, maintain communication through websites and customer service to sustain interest in the project's outcomes and impacts. Regularly publishing updates and success stories online is important for ongoing promotion and support.

Uploaded by

Angelo Villaver
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
19 views12 pages

Publishing and Sustaining An ICT Project For Social Change: Empowerment Technologies Lesson 7

This document provides guidance on publishing and sustaining an ICT project for social change. It discusses important factors to consider when promoting a project such as its objectives, benefits, and target audience. It recommends issuing a press release at launch to generate initial interest. In the first two months, use an information sheet, website, and logo to provide basic details. During the project, host workshops, distribute brochures and leaflets, and publish technical descriptions. After completion, maintain communication through websites and customer service to sustain interest in the project's outcomes and impacts. Regularly publishing updates and success stories online is important for ongoing promotion and support.

Uploaded by

Angelo Villaver
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 12

Publishing and Sustaining

an ICT Project for Social


Change
Empowerment Technologies Lesson 7
Main Factors about Your Project that
You Should Keep in Mind in Order to
Properly Promote your Project:
▪ What is your project about?
▪ Why your project important?
▪ What makes your project different from other projects?
▪ What would the “wider” impact and benefits be?
▪ Who would, directly or indirectly, benefit from your project?
▪ Who, or what organization, should your project interest and why?
Four Main Periods when the
Project should be Promoted
▪ At the launch
▪ Within the first 2 months of the project
▪ During the lifetime of the project
▪ After the Project
At the Launch
▪ Press Release – sent to journalists to announce the creation/discovery of something
new, in this case the creating and deployment of your project.
▪ The press release should be short, simple, well-planned, written in the journalists’
language, and should focus on the following:
▪ Main objective of and rationale behind your project
▪ Planned end result and how it can contribute to the community
▪ The consortium of the project
▪ How more information about the project can be obtain (example: for more information,
visit “website”)
Within the First 2 Months of
the Project
▪ The project can be promoted in the first 2 months of the project by the use of the
following:
▪ Information Sheet
▪ An information sheet is similar to a fact sheet. It is simple one-pager that contains information
regarding your service, your project, its goal and envisioned benefits. It should be clear for
someone without any IT background to understand.
▪ Website
▪ A website is the best way to promote your project given that most of everyone has access to the
Internet. It will be your key to communication tool to those that would be affected, directly, and
indirectly, by your project. Your website should contain information on your project which can be
publicly disclosed, such as tutorials(if required), presentations, general descriptions, publications
and reports. It should also contain information on how one can contact your organization regarding
your project.
▪ Logo
▪ Every project should have its own visual identity that could easily be established by those affected.
The best way to visually identify your project is through a logo. It can be simple or extravagant but
it should relate to the mission of your project. It can also be embedded into your website, and can
be used as a promotional tool (i.e. t-shirts with the logo and organization/project motto (if
available), mugs, etc.)
During the Lifetime of Your
Project
▪ While the project is on-going, it can be promoted through the following:
▪ Workshop
▪ There are projects that would require organizing a workshop in order to circulate the results of
their project to a wider target options
▪ Brochures and Leaflets
▪ These are like information sheet but a shorter version that is usually used to circulate information
regarding activities related to your project.
▪ Technical Details
▪ A technical description of our project could be posted on your website, in which people would be
able to get a deeper grasp of what your project is about and what it can do.
After the Project
▪ Once the project is over, there should still be a communication channel that is left
open for at least 2 years. If your project has made a greater impact to the
community than imagined, it is best to keep communication open. It is not only an
opportunity to gain visibility for the great work the organization has done, but also
the best way to generate business opportunities and follow-up interests.
Sustaining the ICT Project for
Social Change
▪ Besides promoting the ICT project, it can be sustained by ensuring that some major
factors are maintained:
▪ Websites
▪ Newsrooms
▪ Conferences
▪ Publications
▪ Customer Service
▪ Websites (Online Project Database)
It should always be kept in mind the information is easily accessible through the Internet. SO
posting material and journalistic description as to how your project is going is the best way
to inform the public of how well the organization is doing and to persuade them to support
the project as well. These materials could contain but not limited to the following:
▪ Press releases
▪ Success stories
▪ Audio-visual materials
▪ Publication
▪ Tutorials (if necessary)
▪ Presentations
▪ Photos & graphics
▪ Customer Service
This is where the public would be able to contact the organization with inquiries regarding
the project and it would be an opportunity for the organization to persuade the said
clients/public to be a supporters of the project.
PT: ICT Project
▪ Plan an ICT Project with groups of 10 members each.

▪ Think of a specific community issue (school, barangay, national or international)


and as a group plan out ICT-based solution.

▪ Make sure you that your project is SMART (Specific Measurable Attainable Relevant
Time-based).

▪ Then, create a blog showing your ICT project specifically in these areas:
▪ Introduction
▪ Objectives
▪ Target Beneficiaries
▪ Financial Proposition
▪ ICT Project Timeline

You might also like