POPULAR CULTURE

Reporter: Group1 Time: 7:00-8:30PM

 01 What is Pop-Culture

c ontents
02 Folk and High Culture

03 Formation of Popular
Culture

04 Sources of Popular
Culture
01 YOUR TITLE

What is Popular Culture

Popular Culture The word 'popular culture' has

different significances depending on who defines it
and the sense of use. It is widely known as the
vernacular or culture of people at one point in time
predominating in a society. As Brummett discusses in
Popular Culture's Rhetorical Terms, pop culture
encompasses the facets of social life that the public
most actively engages in. Popular culture, as the
'culture of the people,' is defined by the interactions
between people in their daily activities: clothing
styles, the use of slang, greeting routines, and the
food that people consume are all examples of
popular culture. The mass media also keeps
popular culture updated.
01 But to give a general take on the definition of Popular Culture, let’s
have to following:

tends to reflect the is a fusion of ideas, things, is a prevalent and well-

is a culture that is extensively interests of wide audiences actions, and circumstances known culture in most
favored by the many peopl or to intentionally target that may effect changes in people that dictates what will
their preferences the belief, personality, and be the trend for a certain
preference of an individual . period of time.

is a culture influenced by offers an “escape” to

mass consumption and ordinary people by providing
commercializationl amusement to survive
everyday life
01 Overviews • Popular culture is the set of practices, beliefs, and objects that embody the most broadly
shared meanings of a social system. It includes media objects, entertainment and leisure,
fashion and trends, and linguistic conventions, among other things.
• Popular culture is usually associated with either mass culture or folk culture, and
differentiated from high culture and various institutional cultures (political culture,
educational culture, legal culture, etc.).
• The association of popular culture with mass culture leads to a focus on the position of
popular culture within a capitalist mode of economic production.
• Through this economic lens, popular culture is seen as a set of commodities produced
through capitalistic processes driven by a profit motive and sold to consumers. In
contrast, the association of popular culture with folk culture leads to a focus on
subcultures such as youth cultures or ethnic cultures.
• Through this subculture lens, popular culture is seen as a set of practices by artists or
other kinds of culture makers that result in performances and objects that are received
and interpreted by audiences, both within and beyond the subcultural group
• Holistic approaches examine the ways that popular culture begins as the collective
creation of a subculture and is then appropriated by the market system. Key issues in the
sociological analysis of popular culture include the representation of specific groups and
themes in the content of cultural objects or practices, the role of cultural production as a
form of social reproduction, and the extent to which audiences exercise agency in
determining the meanings of the culture that they consume.
 01 Examples;

Boy Band (BTS) British Rock (Music)

Boy bands have come to popularity in waves. Rock music rose to prominence in the 1960s
An earlier wave of boy bands in the 1960s and
70s saw bands like The Monkeys and The A B and 1970s and has enjoyed significant
mainstream success intermittently since.
Beach Boys rise to popularity.
One of the earliest, largest, and more well-
In the 1990s and 2000s, a new wave of boy
bands like The Backstreet Boys came to YOUR TITLE respected rock bands of all time was The
Beatles. They took the UK and USA by
popularity. The 2010s saw a new group storm, popularizing rock music..
emerge, such as One Direction and the Jonas
Brothers D C
Children’s Collectibles
(Toys) Dance Styles (Dance)
Every few years, a children’s collectible breaks Dance styles rise to popularity within various cultures
nto the popular zeitgeist. A popular example at different times. In the United States in the 1950s,
hroughout history is Pogs, which started out as swing dance style was widely popular.
collectible milk caps in the 1920s. By the 1990s,
hey were being distributed in McDonald’s happy By the 1990s and the popularity of grunge music,
meals. mosh-pits became popular. This was followed by the
Other examples include Tamagotchis, Pokemon rise of rave culture and electronic dance music that
cards, and poly pockets.. also involved somewhat unstructured jumping to
music.
02 Folk and High Culture

Folk Culture High Culture

High culture is pattern of consumption, leisure

Folk culture is a traditional practices and activities, beliefs and preferences of elites in
products of small-scale groups living in far-flung the society. It is composed of members of
areas. It is done by locals, tradition-inclined upper middle and upper class having the time,
people and tribes embracing heritage culture money and knowledge that are necessary in
thus change is frequent. This culture have their their way of appreciation. This culture is
own distinctive way of addressing their
VS considered as superior and of great value. The
form of entertainment in this culture is
problems using resources locally and knowledge exclusive to classical music opera, live theatre
is imparted either by speaking or participating in and other activities that are seen to be serious
an activity. and profound as the way for cultivating their
mind and spirit.
02 Examples of Folk and High
Culture

Folk Culture High Culture

Tinikling Ballet
Itik-Itik Classical music
Cariñosa Theater
Maglalatik VS Opera
03 Formation of Popular Culture

• Philippines is a developing nation with a history of colonization which leads to cultural influence
particularly in the Spanish and the American occupation.
- The meaning "popular culture" is about the mass which is applied to the Philippines and its peoples, the
trends in our country which includes our lifestyle, arts and literature, media and technology.

Architecture

- In the American Commonwealth Period, there was the establishment of a civil government thus the
American mission style architecture which are buildings of commerce in their modern 20th century
and Greck-like building styles.

- Today, Contemporary Architecture in the

Philippines succumbed to the modern-mundane style which includes the concrete structure of cities.
03 Formation of Popular Culture

Music & Dance

- Anglo-American popular music was very popular then in the early twentieth century. The famous
musical genres at the time, the cakewalk, foxtrot and ragtimewhich would soon develop as Jazz were
played by Filipino dance bands in shows.
When radio, sheet music, live entertainment and movie themes came, popular music became part of the
mainstream of Philippine society. In the Japanese Occupation, American entertainment were banned
which is why a pro Filipino and Japanese virtue was encouraged in the
music industry.

Musiç, & Dançe,

- In the late 70's, Metro Manila Popular Music Festival a song writing competition boosted the creation of
new pop songs.
It was in this time that the Organisasyon ng mga Pilipinong Mang-aawit (OPM), was created for Filipino
popular artists. OPM also means Original Pilipino Music; music composed and performed by Filipinos,
even with its ultimate use of English for the lyrics.

- Today, a lot of international popular music is being consumed by many Filipinos especially Hollywood
and Korean-pop music. Thankfully, OPM songs remain to be famous.
03 Formation of Popular Culture

Daily Life and Social Customs

- Nowadays, with the impact of digital technology, the Internet of Things and globalization, Filipino
lifestyle also changed enormously. Things and machines have become more advanced which made
work easier. Even the means of transportation and home appliances advanced. In socializing, social
media has become a major platform in which people can share and post things.NMost of the youth
dedicate a lot of their time surfing
the net for entertainment like scrolling on their social media accounts, watching foreign dramas and
youtube videos.
• The Formation of Popular Culture

Through most of human history, the masses were influenced by dogmatic forms of rule

and traditions dictated by local folk culture. Most people were spread throughout small

cities and rural areas – conditions that were not conducive to a ‘popular’ culture. With the

beginning of the Industrial era (late eighteenth century), the rural masses began to migrate

to cities, leading to the urbanization of most Western societies.

Urbanization is a key ingredient in the formation of popular culture. People who once

lived in homogeneous small villages or farms found themselves in crowded cities marked

by great cultural diversity.

 Industrialization also brought with it mass production; developments in

transportation, such as the steam locomotive and the steamship; advancements in building

technology; increased literacy; improvements in education and public health; and the

emergence of efficient forms of commercial printing, representing the first step in the

formation of a mass media (eg the penny press, magazines, and pamphlets).

All of these factors contributed to the blossoming of popular culture. By the start of the

twentieth century, the print industry mass-produced illustrated newspapers and periodicals,

as well as serialized novels and detective stories. All have been significant factors in the

formation of popular culture. These continue to be factors shaping pop culture today.
04 Sources of Popular Culture

Social Media:

Social Media is interactive computer-mediated technologies that

facilitate the creation or sharing of information, ideas, career
interests and other forms of expression via virtual communities and
networks. Social media tends to be implemented into the daily
routine of individuals in our current society. Social media is a vital
part of our culture as it continues to impact the forms of
communication used to connect with those in our communities,
families, or friend groups.
04 Sources of Popular Culture

Entertainment:

Films and cinema are highly influential to popular culture,

as films as an art form are what people seem to respond to
the most. Films have evolved into elements that can be cast
into different digital formats, spreading to different
cultures. The impact of films and cinema are most evident
when analyzing in the search of what the films aim to
portray.
04 Sources of Popular Culture

Literature:
04 Sources of Popular Culture

Art:
04 Sources of Popular Culture

Fashion:
 THANK YOU!
PREPARED BY:GROUP 1