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    Sony Space Matrix

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    Mahnoor baqai
    This document contains a space matrix analysis of Sony Corporation. The matrix evaluates Sony's internal dimensions like competitive advantage, market share, and customer loyalty on one axis ranging from -6 to +6. It evaluates external dimensions like industry strength, growth potential, and financial stability on the other axis. Based on this analysis, Sony's internal dimensions scored -20 overall with an average of -3, indicating weaknesses. Its external dimensions scored 18 overall with an average of 2.3, indicating opportunities. The document provides a strategic analysis of Sony's business using space matrix methodology.

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    © All Rights Reserved
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    Sony Space Matrix

    Uploaded by

    Mahnoor baqai
    411 views4 pages
    This document contains a space matrix analysis of Sony Corporation. The matrix evaluates Sony's internal dimensions like competitive advantage, market share, and customer loyalty on one axis ranging from -6 to +6. It evaluates external dimensions like industry strength, growth potential, and financial stability on the other axis. Based on this analysis, Sony's internal dimensions scored -20 overall with an average of -3, indicating weaknesses. Its external dimensions scored 18 overall with an average of 2.3, indicating opportunities. The document provides a strategic analysis of Sony's business using space matrix methodology.

    Original Description:

    STRATEGIC MANAGEMENT

    Original Title

    SONY SPACE MATRIX

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    This document contains a space matrix analysis of Sony Corporation. The matrix evaluates Sony's internal dimensions like competitive advantage, market share, and customer loyalty on one axis ranging from -6 to +6. It evaluates external dimensions like industry strength, growth potential, and financial stability on the other axis. Based on this analysis, Sony's internal dimensions scored -20 overall with an average of -3, indicating weaknesses. Its external dimensions scored 18 overall with an average of 2.3, indicating opportunities. The document provides a strategic analysis of Sony's business using space matrix methodology.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    411 views4 pages

    Sony Space Matrix

    Uploaded by

    Mahnoor baqai
    This document contains a space matrix analysis of Sony Corporation. The matrix evaluates Sony's internal dimensions like competitive advantage, market share, and customer loyalty on one axis ranging from -6 to +6. It evaluates external dimensions like industry strength, growth potential, and financial stability on the other axis. Based on this analysis, Sony's internal dimensions scored -20 overall with an average of -3, indicating weaknesses. Its external dimensions scored 18 overall with an average of 2.3, indicating opportunities. The document provides a strategic analysis of Sony's business using space matrix methodology.

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    SPACE MATRIX OF SONY CORPORATION

    NAME: MAHNOOR BAQAI


    STD ID: 20221-32063
    SUBJETC: STRATEGIC MANAGEMENT
    FACILITATOR: NAVEED MUHAMMAD KHAN.
    INTERNAL DIMENSIONS EXTERNAL DIMENSIONS
    Competitive Advantage Industtry Strength
    -1 Best, -6 Worst +1 Worst, +6 Best

    MARKET SHARE -3 GROWTH POTENTIAL 2


    AXIS X PRODUCT QUALITY -2 PROFIT POTENTIAL 2
    PRODUCT LIFE CYCLE -4 FINANCIAL STABILITY 4
    CUSTOMER LOYALTY -4 TECHNOLOGICAL KNOW HOW 2
    COMPETITION CAPACITY UTILIZATION -2 RESOURCE UTILIZATION 2
    TECHNOLOGICAL KNOW HOW -2 EASE OF ENTRY IN TO THE MARKET 3
    CONTROL OVER SUPPLIERS & DISTRIBUTOR -3 PRODUCTIVITY, CAPACITY UTILIZATION 3
    TOTAL -20 TOTAL 18

    Average -3 Average 2.3

    INTERNAL DIMENSIONS EXTERNAL DIMENSIONS


    Financial Strength Environmental Stability
    +1 Worst, +6 Best -1 Best, -6 Worst

    RETURN ON INVESTMENT 3 TECHNOLOGICAL CHANGES -2


    LEVERAGE 2 RATE OF INFLATION -3
    AXIS Y
    LIQUIDITY 5 DEMAND VARIABLITY -3
    WORKING ON CAPITAL 3 PRICE RANGE OF COMPETING PRODUCT -3
    CASH FLOW 3 BARRIERS TO ENTRY -3
    INVENTORY TURNOVER 3 COMPETITIVE PRESSURE -2
    EARNING PER SHARE 2 PRICE ELASTICITY OF DEMAND -2
    PRICE EARNING RATIO 2 EASE OF EXIT FROM MARKET -3
    TOTAL 23 TOTAL -21

    Average 2.9 Average -3


    FS
    CONSERVATIVE 4 AGGRESSIVE
    3
    2
    1
    CA -4 -3 -2 -1 0 1 2 3 4 IS
    -1
    DEFENSIVE -2 COMPETITIVE
    -3
    -4
    RETRENCHMENT ES
    DIVESTITURE
    LIQUIDATION
    THANK YOU!

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