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Types of Media

This document discusses various types of print and media used for advertising and branding purposes. It describes newspapers, magazines, flyers, brochures, posters, radio, visual media such as cartoons and photography, and new media such as social networks and podcasts. Examples are provided for each type of media to illustrate how they can be used to promote products, services, and enhance brands. The document concludes with an activity that tasks the reader to create their own print media sample.

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Alliah Mae Ferrer
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78 views29 pages

Types of Media

This document discusses various types of print and media used for advertising and branding purposes. It describes newspapers, magazines, flyers, brochures, posters, radio, visual media such as cartoons and photography, and new media such as social networks and podcasts. Examples are provided for each type of media to illustrate how they can be used to promote products, services, and enhance brands. The document concludes with an activity that tasks the reader to create their own print media sample.

Uploaded by

Alliah Mae Ferrer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MGA SIGNS NA BABAD

KA SA FACEBOOK OR
OTHER SOCIAL
NETWORKING SITES
(Twitter, Instagram and TikTok)

(Garnet Edition)
1.Print ( books, newsletter, magazines,
journals and other printed materials)
2.Broadcast (radio, television, and film)
3. Visual
4.New Media ( Internet )
Some examples of print media include books,
business cards, brochures, coupons, ads in
magazines or newspapers, ads on billboards,
postcards and even product packaging. It is
imperative that you utilize at least some of these
mediums to enhance your brand's public image.
NEWSPAPERS
Newspapers are the most popular forms of print
media. The advertiser in this case can choose
from a daily newspaper to a weekly tabloid.
Different types of newspaper cater to various
audiences and one can select the particular
category accordingly. Advertisers then design
press advertisements where in the size is
decided as per the budget of the client.
MAGAZINES
Magazine also offer advertisers an opportunity
to incorporate various new techniques and
ideas. Magazines are one such form of print
media that give a more specific target group to
the client. The client can make a choice of the
particular magazine as per the product.
Flyers
A Flyer is usually a single, unfolded printed sheet
that is used to draw attention to an event,
service, product or idea. A flyer usually contains
a very simple message that can be conveyed
quickly.
BROCHURES
A brochure is a corporate marketing instrument to promote a
product or service. It is a tool used to circulate information about
the product or service. A brochure is like a magazine but with
pictures of the product or the service which the brand is
promoting.

It gives detailed information about the product. These are mainly


distributed at events or even at the main outlet when a
consumer needs to read in detail about the product.

A Brochure can have specifications similar to a flyer, but a


brochure almost always has printing on both sides. And unlike a
flyer which is usually left flat, a brochure contains folds that
create multiple panels or pages of information
POSTERS
A poster is a large piece of printed paper that
has a message, usually with picture of
something. Posters are made to be shown in
public on a wall or other flat surfaces. They were
the main form of public advertising before the 
web, and they are still used.
• Posters are used for advertising, education, propaganda
, and decoration. They may also be copies of famous
works of art.
Radio allows messages to be tailored
and localized to each audience.
Advertisers can target their message
to specific demographics and
communities, geographic areas, and
around events and genres in a
market. Each radio station is
operated with specific market
segments in mind, so after a careful
selection process, your product or
service will be advertised to your
exact target market.
Visual Media
A type of print media that refers to pictures,
photos, images, and graphics used to channel
communication using the sense of sight. Visuals
combined with text are also considered as visual
media. Like text media, visual media are not
limited to print media, however. “Visual media”
is a general term for any medium that mainly
makes use of sight as a channel to receive the
message.
Examples of Visual Media
Cartoons – a sketch or drawing intended as
satire, caricature, or humor, e.g., comic strip,
editorial cartoons in newspapers and magazines.
Photography – A photograph is an image created
by light captured on a light-sensitive surface,
which is usually photographic film. Nowadays,
few people use photographic film. The advent of
digital photography via digital cameras and
cellular phones has made taking photographs
easier and less expensive.
New Media
• A term used to integrate the different
technologies emerging on one digital platform
to organize and distribute content. Some
examples are podcasts, social networks,
gaming, blogs, and augmented reality.
Activity:
Create My Own Media. Directions: You are
tasked to construct a specific sample of print
media that delivers your message creatively and
deliberately.
Your produced output will be rated based on the
rubric below.
THANK
YOU!

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