Visual Design
By Dheeran Shankar
Minimum Verbiage
What is Minimum Verbiage Text Example Minimum Verbiage Example
Minimum Verbiage is used to attract When driving on the road, it's important ● Always remain in the right
readers by using key bullet points to remain on the right lane of traffic and
lane of traffic.
and to maintain the reader's focus to not use phones while driving. Every
● Do not use phones while
Driver must be 16 or over with a valid G
and attention towards the driving.
class license and must obey all speed
information. This is more effective
limits. ● Drivers must be 16 or over
than using many sentences.
● Drivers must also possess
a G class license
● You must obey all posted
speed limits.
Single Concept
What is Single Concept?
Single Concept is where each piece
of information is presented in
separate pages to allow the reader
to process and view information and
avoid mixing concepts together.
Audience Appropriate
The target audience is the demographic that the product is
trying to attract. This could be to convince, educate, or
inspire the audience with your visuals. By using appropriate
visuals for each subject matter, we can better help the
reader understand the topic.
The following movie covers uses many animated characters and colours ● Symbols and shapes can also be used in presentations
to appeal to a younger audience. Many colours and designs are to appeal to different demographics and audiences.
implemented to attract a certain demographic.
Colour
When creating a slideshow, it is recommended to not use
more than 5 colours per slide. The use of too many
colours can distract the audience and loose their focus
Good Example:
on the subject matter. In light backgrounds, a dark text is
preferably used. In dark backgrounds a light text is
preferably used. Using a variety of colours will often
overwhelm the reader and make it difficult for them to
understand the message.
The content on these images are too difficult to read because the colour
distracts many viewers.
Focal Point Example:
The Bugatti Chiron Pur
Sport
The visuals and images in a
● It is a super car manufactured
Presentation should by Bugatti, a French
typically face the points automaker.
and information on the ● The engine is powered by an
8.0-liter quad-turbocharged
slide. This makes it easier
W16 engine which produces
for the audience or the 1,500 horsepower and 1,180 lb-
reader to interpret the ft of torque.
points and have a better ● The vehicle has a top speed of
261 mph and acceleration of 0
understanding of the to 60 mph in 2.5 seconds.
concept.
Rule Of Thirds
The Rule of Thirds is a principle that can help you make your graphics and text look more visually appealing and easy to
understand. By dividing pages in 3 sections horizontal or vertical will make it more organized and easier for the reader.
The Bugatti Chiron Pur 1/3
Sport
● It is a super car manufactured
by Bugatti, a French
automaker.
● The engine is powered by an
8.0-liter quad-turbocharged
W16 engine which produces
1,500 horsepower and 1,180 lb-
ft of torque.
● The vehicle has a top speed of
261 mph and acceleration of 0
to 60 mph in 2.5 seconds.
Consistent Themes
By using a consistent amount of colours, fonts, backgrounds and themes allows for better flow of information and
a more visually appealing presentation. Having a consistent theme throughout a presentation can improve its
overall appearance and make it easier for the audience to understand and follow. A cohesive and unified theme
helps to create a professional and organized look, while also reinforcing the main points of the presentation.
Example:
