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Customer Relationship Development Strategies

Customer relationship development strategies focus on creating long-term relationships with customers rather than just sales. This involves showing existing customers they are valued to encourage referrals. Relationship strategies allow companies to build strong customer bonds and outperform competitors. Key benefits include consistent customer experiences that resolve issues and build trust, using customer feedback to improve offerings, increasing customer profitability through relevant communications, and gaining customer advocates who share positive experiences. Developing relationships involves making every interaction meaningful, following through on commitments, developing employees, offering value, treating customers as individuals, listening, building brand identity, providing useful information, having an inviting website, rewarding loyalty, showing appreciation, and creating an inviting blog.

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JUDITH PIANO
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201 views11 pages

Customer Relationship Development Strategies

Customer relationship development strategies focus on creating long-term relationships with customers rather than just sales. This involves showing existing customers they are valued to encourage referrals. Relationship strategies allow companies to build strong customer bonds and outperform competitors. Key benefits include consistent customer experiences that resolve issues and build trust, using customer feedback to improve offerings, increasing customer profitability through relevant communications, and gaining customer advocates who share positive experiences. Developing relationships involves making every interaction meaningful, following through on commitments, developing employees, offering value, treating customers as individuals, listening, building brand identity, providing useful information, having an inviting website, rewarding loyalty, showing appreciation, and creating an inviting blog.

Uploaded by

JUDITH PIANO
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CUSTOMER

RELATIONSHIP
DEVELOPMENT
STRATEGIES
LEARNING OBJECTIVE S:

 The learners shall be able to identify and describe relationship development strategies
WHAT DOES IT MEAN?

 When it comes in increasing profits, it’s tempting to


concentrate on making new sales or pursuing bigger
accounts. But attention to existing customers, no
matter how small they are, is essential to keeping any
business thriving.
 Thesecret to repeat business is following up in a
way that has a positive effect on customer.
CUSTOMER RELATIONSHIP

 Isa marketing approach that focuses on creating


an ongoing and long-term relationship with
customers.
 Itis geared toward building and nurturing strong
consumer/customer connections and affiliations,
rather than pushing sales or purchases.
CUSTOMER RELATIONSHIP

 Customers want to know that they are valued and


appreciated as an individual. Showing existing customers
that value and appreciation encourages them to refer their
colleagues, friends and others to the business.
 Soarmed with customer relationship strategies, a
company can build a strong customer relationship and
out perform the giants.
BENEFITS OF CUSTOMER
RELATIONSHIP STRATEGIES

1. Consistent customer experience


 This is particularly important when the consumer is experiencing
challenges with the product or service.
 Quickly resolving issues builds trust and it can improve customer
satisfaction
BENEFITS OF CUSTOMER
RELATIONSHIP STRATEGIES

2. Customer Feedback
 By paying careful attention to positive and negative trends,
organizations can use this feedback to make appropriate adjustments
to product or service offerings, ensuring customers satisfaction
BENEFITS OF CUSTOMER
RELATIONSHIP STRATEGIES

3. Customer Profitability
 Relevant communications and offers motivate consumers to use the
full complement of product and service offerings. Because
consumers understand the benefits of the offerings, they typically
more compliant and they remain customers for longer period of time.
BENEFITS OF CUSTOMER
RELATIONSHIP STRATEGIES

4. Customer Advocates
 Consumers who are pleased and enjoy consistent experience
increasingly share this information with each other.
BENEFITS OF CUSTOMER
RELATIONSHIP STRATEGIES

5. Innovation
 Organizations, invite their customers to provide ideas. Consumers
are allowed to share, vote and discuss each others’ ideas.
STRATEGIES IN DEVELOPING
CUSTOMER RELATIONSHIP
1. Make every customer interaction count
2. Follow-through on commitments and claims about products and services
3. Develop employees
4. Offer benefits and product value that responds to customer’s desires
5. Treat customers as individuals who are respected and valued
6. Listen to customers
7. Build a strong brand identity
8. Surround customers with valuable information by using emails, website content, social media, and other methods of
outreach but do not be invasive
9. The business must have a website
10. Reward loyal customers
11. Nothing strengthens a bond more than appreciation
12. Create a blog about the business where discussion is more casual and inviting

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