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    Halil İbrahim Horuz - T.V Manipulation

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    The document discusses the potential dangers of television manipulation. It notes that TV can influence viewers' attitudes and behaviors through persuasive techniques used in advertising like emotional appeals, celebrity endorsements, and creating a sense of scarcity. However, it can also mislead viewers through selective editing, reinforcing stereotypes, and manipulating emotions with dramatic music. While TV can educate and inform, its manipulation poses the risk of distorting reality and misleading audiences if not used responsibly.

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    Halil İbrahim Horuz - T.V Manipulation

    Uploaded by

    Halil
    44 views12 pages
    The document discusses the potential dangers of television manipulation. It notes that TV can influence viewers' attitudes and behaviors through persuasive techniques used in advertising like emotional appeals, celebrity endorsements, and creating a sense of scarcity. However, it can also mislead viewers through selective editing, reinforcing stereotypes, and manipulating emotions with dramatic music. While TV can educate and inform, its manipulation poses the risk of distorting reality and misleading audiences if not used responsibly.

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    T.V Manipulation

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    The document discusses the potential dangers of television manipulation. It notes that TV can influence viewers' attitudes and behaviors through persuasive techniques used in advertising like emotional appeals, celebrity endorsements, and creating a sense of scarcity. However, it can also mislead viewers through selective editing, reinforcing stereotypes, and manipulating emotions with dramatic music. While TV can educate and inform, its manipulation poses the risk of distorting reality and misleading audiences if not used responsibly.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    44 views12 pages

    Halil İbrahim Horuz - T.V Manipulation

    Uploaded by

    Halil
    The document discusses the potential dangers of television manipulation. It notes that TV can influence viewers' attitudes and behaviors through persuasive techniques used in advertising like emotional appeals, celebrity endorsements, and creating a sense of scarcity. However, it can also mislead viewers through selective editing, reinforcing stereotypes, and manipulating emotions with dramatic music. While TV can educate and inform, its manipulation poses the risk of distorting reality and misleading audiences if not used responsibly.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    Critical and Analytical Thinking

    Name and Surname: Halil İbrahim Horuz


    Student Number: 1901060013
    Faculty Instructor: Sen. Inst. S. Shahab MIRI
    Topic: IS THE TV INDUSTRY’S MANIPULATION OF OUR MINDS AND EMOTIONS
    A DANGER TO US?
    Outline

    INTRODUCTION
    FINDINGS
    CONCLUSION
    Introduction

    • Television is a medium that can greatly impact public opinion and the way
    people perceive things. T.V manipulation refer to the use of techniques that
    influence audiences' attitudes, perceptions behaviours. On the other hand, it
    is argued that it is a powerful tool that can be used to inform, educate and
    entertain the audience
    FINDINGS

    One of the main arguments for TV manipulation is that it can be used as a tool
    for persuasion.
    Example: Advertisements 
    TV advertisements are designed to persuade viewers to purchase a product or
    service.
    WHAT TECHNIQUES?
    Emotional appeals

    Celebrity endorsements

    Scarcity 

     This (Emotional Appeals) technique is based on the idea that people are
    more likely to do something if they see that others are doing it. 
    Celebrity endorsements
    • Celebrity endorsements can be effective because they create a sense of trust
    and credibility, and people are more likely to trust the opinions of someone
    they admire.
    Scarcity 

    • Advertisements often create a sense of scarcity by emphasizing that there are


    limited quantities of a product or a limited time to take advantage of a special
    offer.
    FINDINGS
    • On the other hand, those who are against TV manipulation argue that it can
    be used to mislead and manipulate viewers, particularly through the use of
    selective editing and the reinforcement of stereotypes
    FINDINGS
    This technique, known as "distortion of reality through editing," can
    manipulate viewers' perceptions and opinions by presenting a biased
    or misleading version of events

    • It does not stop there; they also use dramatic music or sound
    effects. Programs may use dramatic music or sound effects to manipulate
    viewers' emotions and create a certain mood or atmosphere

    This can be used to create a sense of tension, suspense, or


    danger, even when the events being portrayed are not
    particularly dramatic
    FINDINGS
    • Overrepresentation or Underrepresentation 
    TV shows and movies can reinforce stereotypes by
    overrepresenting or underrepresenting certain groups.

    For example, if certain groups are underrepresented or


    portrayed in a negative light, this can create the
    impression that these groups are not important or
    valuable members of society. 
    CONCLUSION
    • T.V manipulation is like double-edged sword.
    On one hand, it can be a powerful tool for persuasion

    On the other hand, it can also be used to mislead and


    manipulate viewers in harmful ways.

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