Decision Support System
Decision Support System
Decision Support System
By: ANSHU AGRAWAL BARKHA SAYAMVAR EBRAHIM HUSAINY HARSHIL RUPANI LATIKA RUPANI SAMIKSHA RANKA
OVERVIEW
Definition Understanding & Concept Characteristics Types of DSS Architecture Impact of DSS on decision making Components of DSS system and programs Fundamental DSS program structure Conceptual model of DSS Types of tools Functions & Capabilities of DSS applications Users & Limitations of DSS
DEFINITION OF DSS
Scott Morton define decision support system as interactive computer based systems, which help decision makers utilize data and models to solve unstructured problems. Gerrity defines DSS as an effective blend of human intelligence, information technology, and software which interact closely to solve complex problems.
UNDERSTANDING OF DSS
DSS are: Computer based facilities for assisting human decision making. DSS differs from MIS and TPS. Designed to facilitate the solutions of problems less structured. Collection of data and data collecting tools. Their models are often quite complex and dynamic.
CONCEPT OF DSS
DSS model has 3 phases
Intelligence Design Choice
These systems are helpful where the decisionmaker calls for complex manipulation of data. The decision support system helps in making a decision and also in its performance evaluation.
CHARACTERISTICS OF DSS
Ability to support the solution of complex problems. Fast response to unexpected situations that result in changed inputs. Designed to help support decisions that are formulated as semi-structured, complex problems. May be constructed to support one time decisions.
Contd
DSS is typically designed for either a particular decision-maker or a group of decision makers. Allows the decision maker to interact in a natural manner. DSS generator (software) can be used. It is a way to organize information intended for use in decision making.
Contd
A decision support system is conceptualised as a process instead of a product. Ability to quickly and objectively try different strategies under different configurations. Facilitates communication Consistent and objective decisions
DSS USER
GRAPHS
REPORTS
COMPONENTS OF DSS
DATABASE
Develops Information. Coordinates the Flow. Capture the data. Centralize all Data.
DECISION MODELS
Sophisticated. Complicated. Quantitative & Qualitative conceptualisation. Expresses perceptions.
TYPES OF TOOLS/MODELS
DSS
BEHAVIOURAL MODELS
BEHAVIOURAL MODELS
Useful in understanding the behaviour amongst the business variables Decision-maker make decisions on such behavioural relationships Various models of this category: Trend Analysis Forecasting Statistical Analysis
USES IN AREAS
Process control Manufacturing Agricultural sciences Marketing Psychology
Hardware of DSS
Typically used to run a large DSS in the mainframe computer User constructed DSS also run on microcomputers for managerial use In this a graphic display is of very importance Charts, graphs, diagrams, pictures can be produced in colour
CAPABILITIES OF DSS
Can update or manipulate the database and also select data. Create special reports in a desired format. Perform calculations and execute aggregation of data. Produce reports, memos, letters and resumes.
Construct simple mathematical models. Perform financial analysis in spreadsheet form. Conduct optimization. Perform simulation.
FUNCTIONS OF DSS
Becoming familiar with the problem domain. Determining sensitivity of results to changes in decision variables. Identifying patterns. Predicting decision outcomes.
Developing models of business processes. Computing optimum mixes. Facilitating group communication.
LIMITATIONS OF DSS
SMALL MEMORIES SLOW INDIVIDUAL USE
DSS USERS
Decision making in an organization occur in three main levelsSTRATEGIC MANAGERIAL OPERATIONAL
CASE STUDY 1
DSS at Brunswick Corp. At Brunswick Corp, a diversified billion-dollar corporation, a DSS from Thorn EMI computer software is used routinely to save time and money in key marketing and financial areas. The software helped Brunswick staff model in analyzing scenarios that depicted various corporate reorganization. These changes were evaluated as measures to prevent an acquisition. The what-if analysis indicated that Brunswicks divestiture of its medical group might curtail an unwanted takeover attempt and force the hostile firm to abandon its acquisition bid. Acting on that information, an American home products firm was allowed to acquire Brunswicks Sherhood medical products division. Brunswick then remained on independent entity and continued operation.
CASE STUDY 2
CASE STUDY OF GSFC Decision Support System (DSS) evaluates the economy of operations with respect to energy and product costs in the fertilizer complex for its various processing plants. Introduction: Gujarat State Fertilizers & Chemicals (GSFC) Ltd. is a petrochemical and fertilizer products manufacturing company. GSFC requires a large amount of energy in the form of steam and power for its process plant operations.
SOLUTION
POWER
CALCULATE INTERNAL POWER REQUIREMENT BASED ON GIPCL CONSTRAINTS
STEAM
BASED COST ALGORITHM (COMPLEX LOGIC) DISPLAY OF STEAM/POWER GENERATION DEMAND FROM VARIOUS SOURCES