W4 of Finals Principles of Management 17 December
W4 of Finals Principles of Management 17 December
W4 of Finals Principles of Management 17 December
Management
Globalization involves the process of integrating a
business's operations and strategies across a wide
array of cultures, products and ideas.
• Attracting, hiring and retaining a skilled workforce - most basic of the human
resources functions.
• Elements to this task include: a) developing a job description, b) interviewing
candidates, c) making offers and d) negotiating salaries and benefits.
• Companies that recognize the value of their people place a significant amount
of stock in the recruitment function of HR, no matter where in the world hiring
takes place. Having a solid team of employees can raise the company's profile,
help achieve profitability and keep it running effectively and efficiently.
2. On-the-Job Training
• This task becomes very much more complex when different laws in
different countries need to be taken into account as well. Being aware
of these laws and policies and working to keep the organization
completely legal at all times is an essential role of human resources.
Functions of the International Manager
• International firms should be sure that their plans fit the culture of
the host country.
• Typically, U.S. firms feel that long‐term plans should be three to
five years in length; but in some cultures, this time period is too
short.
• Many countries must plan with the assistance of governmental
agencies and working through bureaucratic structures, policies,
and procedures is often time‐consuming.
• International businesses must be organized so that they can adapt to
cultural and environmental differences.
• No longer can organizations just put “carbon copies” or clones of
themselves in foreign countries.
• An international firm must be organized so that it can be responsive to
foreign customers, employees, and suppliers.
• An entire firm may even be organized as one giant worldwide
company that has several divisions.
• Above all, the new organization must establish a very open
communication system where problems, ideas, and grievances can
quickly be heard and addressed at all levels of management.
• Without this, employees will not get involved, and their insights and
ideas are crucial to the success of the business.
• As an organization extends its operations internationally, it needs to
adapt its structure. When the organization increases its international
focus, it goes through the following three phases of structural change:
1. Pre‐international stage
Companies with a product or service that incorporates the
latest technology, is unique, or is superior may consider
themselves ready for the international arena.
The first strategy used to introduce a product to a foreign
market is to find a way to export the product.
At this phase, the firm adds an export manager as part of the
marketing department and finds foreign partners.
2. International division stage
Pressure may mount through the enforcement of host country
laws, trade restrictions, and competition, placing a company at
a cost disadvantage.
When a company decides to defend and expand its foreign
market position by establishing marketing or production
operations in one or more host countries, it establishes a
separate international division.
In turn, foreign operations begin, and a vice president,
reporting directly to the president or CEO, oversees the
operations.
3. Global structure stage
A company is ready to move away from an international
division phase when it meets the following criteria:
The international market is as important to the company as
the domestic market.
Senior officials in the company possess both foreign and
domestic experience.
International sales represent 25 to 35 percent of total sales.
The technology used in the domestic division has far
outstripped that of the international division.
• As foreign operations become more important to the bottom line,
decision making becomes more centralized at corporate
headquarters.
• A functional product group, geographic approach, or a
combination of these approaches should be adopted.
• The firm unifies international activities with worldwide decisions
at world headquarters.
Staffing