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Topic 5 Directing

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TOPIC 5 DIRECTING

NATURE AND SCOPE

In addition to planning, organizing and staffing, every manager must also direct
his subordinates. It is an important management function next to organizing.
Directing is the managerial function that consists of those activities which are
concerned directly with influencing, guiding or supervising the subordinates in
their jobs.
If subordinates are not properly directed, nothing could be accomplished.
CHARACTERISTICS

• Directing Initiates Action


• Continuing Function
• Directing takes place at every level
• Directing flows From Top to Bottom
• Performance Oriented
• Human Element
PRINCIPLES
1. Maximum Individual Contribution
To attain the organization’s goal, the manager should get the maximum contribution
from his subordinates. Managers can not achieve the organization’s target on their
own - they need to get the support of subordinates.

2. Unity of Direction
Another important principle of direction is that the order should be received by the
subordinates from only one superior in other words, there should not be dual
subordination. Dual subordination brings disorder, confusion, chaos and undermines
the authority and leads to instability
3. Appropriate Leadership style
Leadership is a process of influence exercised on group members by the leader in
the work environment. There is no one particular universally acceptable
leadership style. No single style is suitable for all situations. The style varies
with the situation, therefore manager should exhibit an appropriate leadership
style i.e. the style that is suitable to a given situation.
4. Use of Motivation Technique
Develop selective motivation techniques such as money, pay, status, promotion
etc. Productivity and quality of the products can be increased through
motivation. Motivation ensures higher job satisfaction
5. Use of Informal Organization
The manager should make use of informal groups so that the formal groups can
be strengthened.
6. Direct Supervision
Direct and personal contact with their subordinates and direct supervision make
the subordinates happy and boost their morale. Also ensures quick feedback on
necessary information.
7. Follow up
Directing is a never-ending process. It involves continuous supervision, advice,
counselling and assisting the subordinates in the performance of their job. It
required continuous feedback which is essential to make necessary modifications
in the activities of the management
DELEGATION AS MEANS OF DIRECTING

Delegating: Authority Skills, Tasks and Effective Delegation


Delegation is an important management skill. 
These rules and techniques will provide you with valuable insights into effective
delegation methods.
They will also help you when your manager is delegating a new task or
responsibility to you
9 STEPS OF SUCCESSFUL DELEGATION

1. Define the task


Confirm in your mind that the task is suitable to be delegated. 
2. Select the individual or team
What are your reasons for delegating to this person or team? 
What are they going to get out of it? 
3. Assess ability and training needs
Is the other person or team of people capable of doing the task? 
Do they understand what needs to be done? If not, you can't delegate.
4. Explain the reasons
You must explain why the job or responsibility is being appointed to someone. What
are its importance and relevance? 
Where does it fit in the overall scheme of things?
5. State-required results
What must be achieved? Clarify understanding by getting feedback from the other
person. 
6. Consider the resources required
Discuss and agree on what is required to get the job done. 
Consider people, location, premises, equipment, money, materials, and other related
activities and services.
7. Agree on deadlines
When must the job be finished? Or if it is an ongoing duty, when are the review
dates? When are the reports due? 
8. Support and communicate
Think about who else on the team needs to know what's going on, and inform them.
Do not leave the person to inform other managers of their new responsibility. 
9. Feedback on results
It is essential to let the person know how they are doing, and whether they have
achieved their aims. 
SUPERVISION
SUPERVISION

Supervision is a Quasi – managerial function. Involves directing and overseeing the


job of subordinates.
Performed with a view to ensure that subordinates work effectively and efficiently
to attain organizational goals.
The person who is entrusted with the job of supervision is commonly known as a
supervisor.
He is in charge of a small primary work group and a front-line representative of
management.
He has direct contact with non-managerial employees i.e workers.
FUNCTIONS OF A SUPERVISOR
1. Creating a proper climate
2. Defining the tasks
3. Providing the needed amenities
4. Capable of instructing and directing his group members
5. Activating the communication channel
6. Evaluating performance
REQUIREMENTS OF EFFECTIVE SUPERVISION
Supervisor should be given complete control over his work unit. He should be
given adequate authority, responsibility and status.
He should be supplied with full information and knowledge on all matters
affecting the working of his work unit.
Provided with adequate assistance to share his workload who also should work
directly under his control
He should have promotional opportunities for higher managerial posts. The
supervisor
QUALITIES/RESPONSIBILITIES OF SUPERVISOR
• Knowledge of Technical Competence
• Managerial Skill
• Leadership Qualities
• Initiative Ability
• Sense of Responsibility
ROLE OF SUPERVISOR

• Scientific Management Roles


• Human Relations Roles
• Functional Roles
FUNDAMENTAL OF EFFECTIVE SUPERVISION
The foundations of effective supervision practice: Managing performance and
challenging practice
Managing performance where there are concerns about practice can be one of the most
challenging aspects of supervision.
• A performance management framework
• written agreements
• opportunities to observe practice and record quality of performance
• a good knowledge of the individual worker
• time and energy to supervise
• managerial and human resources advice
• emotional support.
CHALLENGING AND EVALUATING PRACTICE IN SUPERVISION
• will feel comfortable discussing with supervisees their feelings and
emotional responses to the work
• will be able to clearly describe their supervisees' strengths and
weaknesses
• will feel comfortable addressing performance concerns
• will avoid discussing feelings and emotional responses to the work
• will feel comfortable discussing with supervisees their feelings and
emotional response to the work

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