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    STP of Tata Motors

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    lekha pm
    The document discusses the STP (segmentation, targeting, positioning) strategy of Tata Nano. It describes the segmentation of Nano based on design, geography, demography and sales. It targets middle and lower income individuals, second hand car users, and auto users. For positioning, it discusses the quality issues with Nano and positions it as an affordable option compared to its competitors and as a smart city car.

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    © All Rights Reserved
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    STP of Tata Motors

    Uploaded by

    lekha pm
    506 views3 pages
    The document discusses the STP (segmentation, targeting, positioning) strategy of Tata Nano. It describes the segmentation of Nano based on design, geography, demography and sales. It targets middle and lower income individuals, second hand car users, and auto users. For positioning, it discusses the quality issues with Nano and positions it as an affordable option compared to its competitors and as a smart city car.

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    STP OF TATA MOTORS

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    The document discusses the STP (segmentation, targeting, positioning) strategy of Tata Nano. It describes the segmentation of Nano based on design, geography, demography and sales. It targets middle and lower income individuals, second hand car users, and auto users. For positioning, it discusses the quality issues with Nano and positions it as an affordable option compared to its competitors and as a smart city car.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    506 views3 pages

    STP of Tata Motors

    Uploaded by

    lekha pm
    The document discusses the STP (segmentation, targeting, positioning) strategy of Tata Nano. It describes the segmentation of Nano based on design, geography, demography and sales. It targets middle and lower income individuals, second hand car users, and auto users. For positioning, it discusses the quality issues with Nano and positions it as an affordable option compared to its competitors and as a smart city car.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 3

    STP OF TATA MOTORS

    Ruthvika. K
    21BCR00198

    Rohan. R Shetty Nisha Deepak


    21BCR00311 21BCR00256

    Team-1

    Pooja. R P.M.Lekha
    21BCR00274 21BCR00268
    Date- 17-03-2022
    TATA MOTORS

    HARRIER NEXON EV TIGOR NANO


    The Tata Nexon is a
    The Tata Harrier is a The Tata Tigor is a The Tata Nano is a
    subcompact 5 door crossover
    five-seater compact subcompact sedan compact city car that was
    SUV produced by the Indian
    crossover SUV produced by manufactured by Tata manufactured and marketed
    automaker Tata Motors since
    the Indian Tata Motors. It Motors in India based on by Indian automaker Tata
    2017. It is the first crossover
    was launched in Indian the Tata Tiago hatchback. Motors over a single
    SUV from the brand, and
    market on 2019 and is It was launched in India generation, primarily in
    occupies the sub-4 meter
    positioned between the in March 2017. It is also India, as an inexpensive rear-
    crossover SUV segment in
    subcompact Tata Nexon called Tata X Pres-T EV. engined hatchback intended
    India. It made its debut as a
    and the mid-size Tata It is a sub-compact 4 to appeal to current riders of
    prototype exhibited at the
    Safari. sedan car. motorcycles and scooters.
    Auto Expo 2014.
    STP OF NANO
    SEGMENTATION TARGETING POSITIONING
    Nano segmentation includes activities The company targets customers largely
    from the rural and semi-urban markets Nano positioning consists of
    related to design and development,
    found at the bottom of the pyramid .This Quality, Competitor, user, and
    geographical & demographical, sales &
    segment comprises 85% of the brand’s product category.
    marketing and their parts.
    market. The following are the targeting
    of Nano
    Design and
    development Middle and lower income people Quality Positioning
    The Nano has been developed as a
    people's car with low cost high fuel
    Nano is an affordable automobile in the 4 The overall build quality of the
    efficiency and comfort. It was later
    Tata Nano was not at all up to
    developed into the EV Version. Wheeler segment
    the mark. The tyres were way
    too small which wasn't in tune
    Geographical and with the Indian roads.
    Demographical
    Nano geographical segmentation is Second hand car users
    based on Rural, Urban. Competitor’s
    Nano demographical segmentation is
    Most of the people prefer Nano as a
    Second hand vehicle for learning.
    Positioning
    The forever around Maruti 800 is the
    based on Family size and income. closest rival to the Nano but the
    Indian product is way ahead of it in
    Sales and every sense. Others are Zilliqa, Kava
    Marketing Labs, VoguePay and Banxa.
    Tata Motors the parent company has a
    vast and extensive distribution network
    that covers every nook and corner of the
    Auto users market Product Positioning
    country. One can easily find a service and
    sales dealership for Tata Nano because of Nano comprises a wide range of From a people's car and the
    its parent company. Tata nano has been designs like plus, twist , world's cheapest, the Nano is
    able to create a brand image for itself according to the taste of now positioned as the smart
    separate from its parent company. Today customers. city car for young achievers.
    each section of the society is aware of
    this product because of its high publicity. 

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