Chapter V
Chapter V
• Risk
• Situation where there is more than one possible
outcome to a decision and the probability of
each outcome is known
• Uncertainty
• Situation where there is more than one possible
outcome to a decision and the probability of
each outcome is unknown
• In decision making involving risk or
uncertainty the three terms are quite often
used. They are:
1) Strategy,
2) State of nature,
3) Outcome.
Strategy
• A strategy refers to one of several alternative courses of
action or plans that can be implemented to achieve the
desired goal.
• For example, a manager may be considering the following
three strategies aimed at increasing profits of the firm:
• Building a new technologically more efficient plant
so as to reduce the cost of production
• Launching of a new advertising and marketing
complain to increase sales
• Redesigning of the product so as to lower the cost of
production and to increase in demand for it by getting
greater consumer acceptance.
A state of nature
• A state of nature refers to the conditions that
prevail in future and which have a significant
effect on the success or failure of the strategy.
• For example, in case of building a
technologically superior plant the different
states of nature that may exist in some future
years are a) boom, b) recession, c) normal
conditions.
• Outcome refersOutcome
to the results which are
usually in the form of profit that come about
as a result of implementation of a strategy. A
payoff matrix lists the outcomes associated
with combinations of each strategy and state
of nature.
• It is important to note that risk refers to the
amount of variability in the outcome as a
result of the adoption of a particular strategy.
Measuring Risk: Probability Distributions
• Probability
• Chance that an event will occur
• Probability Distribution
• List of all possible events and the
probability that each will occur
• Expected Value or Expected Profit
n
E ( ) i Pi
i 1
Calculation of Expected Profit
Project A; E(p) = 500, Low Risk Project B: E(p) = 500, High Risk
Continuous Probability Distributions
Project A: E(p) = 500, Low Risk Project B: E(p) = 500, High Risk
An Absolute Measure of Risk:
The Standard Deviation
n
(X
i 1
i
2
X ) Pi
Calculation of the Standard Deviation
Project A
5, 000 $70.71
Calculation of the Standard Deviation
Project B
v
Project A Project B
70.71 212.13
vA 0.14 vB 0.42
500 500
Three decision approaches
• Maximax - Risk Seeking
• Prefer to take on risk
• Maximize the best possible outcome
• Maximin- Risk Averse
• Must be compensated for taking on risk
• Maximize the worst possible outcome
• Minimax regret- Risk Neutral
• Are indifferent to risk
• Minimize the maximum opportunity cost
Example:
• Say I own land that might contain oil.
• Value of land – 5 million
• Drill for oil – 12 million
• Find oil – 40 million
• Find no oil – 3 million
• Decision: sell or drill?
Required:
• Prepare pay off table
• Make a decision based on:
• Expected value/probability distribution/
• Maximax approach/best case scenario/
• Maximin approach /best worst case scenario/
• Minimax regret approach/opp. cost approach/
Pay off table
Oil Dry
Sell 5 5
Decision based on expected value
If chance of finding oil is 0.6
Oil Dry EV
Drill 28 -9 13.2
Sell 5 5 5
Prob. 0.6 0.4
Drill 28 -9 0 14 14
Sell 5 5 23 0 23
Min 14
Low d
e mand -30,000 X 0.75
ge
[0 .75]
lar
- 30,000 = -22,500
a
tin
E(R) = 40,000
esv
In
E(R) = 15,000