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Lesson 2

The document outlines 8 principles of communication: 1) Communication is transactional and two-way. 2) Communication is inevitable and part of daily life. 3) Communication has goals like understanding others. 4) Communication occurs on various levels from intrapersonal to mass. 5) Communication is complex due to various backgrounds and its interactive nature. 6) Communication can be learned through understanding foundational principles. 7) Communication is relational and influences relationships. 8) Communication is guided by cultural backgrounds and values sensitivity.

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Jasselle Ocba
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39 views15 pages

Lesson 2

The document outlines 8 principles of communication: 1) Communication is transactional and two-way. 2) Communication is inevitable and part of daily life. 3) Communication has goals like understanding others. 4) Communication occurs on various levels from intrapersonal to mass. 5) Communication is complex due to various backgrounds and its interactive nature. 6) Communication can be learned through understanding foundational principles. 7) Communication is relational and influences relationships. 8) Communication is guided by cultural backgrounds and values sensitivity.

Uploaded by

Jasselle Ocba
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Principles of Communication

8 Principles of Communication
1. Communication is Transactional
It is a two way process which involve an exchange. When a
message is sent, a reply is expected.

Example- There is a time when you sent a message via text


or email and no response was made. How did you feel?
How was the experience?

The nature of communication is “give-and-take”


2. Communication is Inevitable

It is impossible not to communicate.


Communication is a indispensable part of our
daily life.

Ex. The moment you wake up, you already


start communicating by merely thinking of
how your day look like.
3. Communication is Goal-Oriented

When you communicate, you have goals in


mind. People communicate to develop and
maintain their sense of self. Through interaction,
one learns who he/she is, and how people react
to how one behaves. The ultimate goal of
communication is to understand each other
4. Communication has Various Levels
There are various levels of communication: intrapersonal,
interpersonal, small group, and public or mass.
Intrapersonal- self talk or self reflection
Interpersonal – two person who interact each other usually
Small groups- involve three to twenty people
Public or Mass- involve more than twenty people as in the case
of public official delivering a speech to an audience.
5. Communication is Complex
In communication, the focus is not just on the message
but also on the kind of relationship the communicators
have, including their personal, religious, cultural,
educational and socioeconomic backgrounds. Part of the
complexity lies in the recognition that communication is
interactive, context-based, culturally loaded, circular, and
irreversible ( once something is said, it cannot be taken
back).
6. Communication can be learned
Despite of complexity of communication,
it is a skill which can be learned. The
foundational knowledge in this chapter is
your first step in learning and eventually
improving your communication.
7. Communication is Relational
In any communication setting, aside from sharing
meaning, the process how meaning is created also
echoes two vital aspects of the relationship of the
communicators: immediacy and control. Immediacy is
the degree of liking or attractiveness in a relationship.
Control, on the other hand, is the degree to which
one participant show dominance or power.
8. Communication is Guided by Culture
Culture may be define as a system of knowledge shared by a
relatively large group of people. The system includes shared
beliefs , values, symbols and behaviors. How messages are
created and process in order to foster understanding is
greatly influenced by the cultural background of
communicators. Sensitivity must always be given to the sex,
age, class, and sexual orientation of the participants in the
process of communication.
Ethics in communication
An integral aspect which you need to learn about
communication is ethics. Ethical considerations
in communication shape how you communicate.
Ethics deals with one’s judgement of rightness
or wrongness, appropriateness or
inappropriateness of a course of action or
decision. It is a set of moral principles guiding
the society to maintain social order.
Ethical communicators are honest

In communicating your thoughts, ideas, and


feelings, you have to be truthful. Good
communicators never lie and deceive other
people. To fully realize the end purpose of
communication, thoughts, ideas, and feelings
should be expressed with the best intentions.
Ethical communicators are well aware of the
consequences of their thoughts and actions

You need to think before you communicate whether it


is in the spoken or written form. The way you
communicate can build your reputation. You need to
take accountability for what you are doing and what
are you saying. You need to be very cautious with
your choice of words and be responsible for your
thoughts and actions.
Ethical communicators value diversity and respect other’s
opinions

Respect means showing regard or consideration for others


and their ideas even if you do not agree with them. People
differ in terms of backgrounds, interest, beliefs, and values
system. They formulate different opinions and insight about
various topics and issues. Whatever the case, you have to
respect other by listening to their points of view and
genuinely trying to understand them. This is an indication
that you demonstrate respect amidst difference.
Ethical communication are just and fair

To be just and fair is to be impartial and objective. You


do not hastily make decisions or judgement based on
hearsays, gossips, prejudices, and personal biases. An
ethical communicator exerts every effort to gather
relevant facts or pertinent information related to a
situation before making decision.

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