Brand Guidelines

Bank of Baroda Logomark
The current Bank of Baroda identity is a result of

the amalgamation of e-Dena and e-Vijaya with
Bank of Baroda.
The revised logo consists of two parts: the
identifier and logotype in Hindi and English along
with the Vijaya and Dena bank units. Together,
they are referred to as the Composite Logo.
Logomark: Greyscale
Logomark: Single Colour
Logomark: Clear Space
This is indicative of the clear space to

be left around the logomark. No other
element should encroach on this area.
Logomark: Proportion
The approved height to width proportion

shown alongside must be followed without
any exception. Any deviation from the
defined proportion is a gross violation of
branding guidelines.
Logomark: Minimum Size
The logomark should not be used

in sizes smaller than the minimum
specified, as illustrated below.
Logomark: Co-branding
Scenario 1
Primary sponsor: Bank of Baroda
In co-branding scenarios where Bank of Baroda is
the primary sponsor, the bank’s logomark should
be placed on the top right corner of the creative.
If the creative demands that the logos of the bank
and the other partners be kept side-by-side, the
Bank of Baroda logomark should come first,
followed by partner logos. In the latter scenario,
adequate space must be left between the logos
along with a separator line between them.
Logomark: Co-branding
Scenario 2
Primary sponsor: Partner company
In co-branding scenarios where the partner company
is the primary sponsor, the Bank of Baroda logomark
can come after the primary logo(s). However, in this
scenario, adequate space must be left between the
partner logos and the Bank of Baroda logomark
along with a separator line between them.
Logomark: Incorrect Usage
Logomark: Incorrect Usage
Logomark: Clarity
Logomark: Clarity
Brand Fonts
Brand Imagery
The imagery reflects the bank’s ethos -

progressive, approachable and confident.
The brand uses either full bleed or cut-out
style images depending on the creative.
Lighting
The overall brand imagery must be warm and
approachable. This can be achieved by using
images that are largely shot in natural light.
Location
Locations could be indoor or outdoor but must
maintain the idea of an engaging experience.
Demographics
For the brand to be relatable and connect with
all its users, images used across media and
communication must capture three different
Indian demographics - urban, semi-urban
and rural.
Distinctive
Clean
Authentic
Approachable
Candid
Confident
Illustration Style
Typography is an effective way to create

brand recall. When applied consistently
across applications, it becomes a powerful
tool to build a strong and memorable
visual identity.
Iconography: Set 1
Using clean, distinctive speed lines to denote

the bank’s youthful, professional, progressive
and modern values, this icon set is used for
primary menus. These icons are to be used
only in larger sizes, for example to represent
brand functions.
Iconography: Set 2
Simple strokes with sharp edges make this

icon set ideal for confined and functional
usage. The styling is best suited for in-app
and website navigation or wayfinding
signage graphics.
Logomark: Versions
Logomark: Versions
Stationery: Business Card
The business card should only be

printed using the master artwork.
Size
90mm x 50mm
Paper
350 gsm Bilt Emperor/ Ivory
or equivalent
Printing method
Offset or screen printing
Colours
Baroda Vermillion - Pantone 1655C
Dark Blue - Pantone 2758C
Red - Pantone 185C
Yellow - Pantone 803C
Stationery: A4 Letterhead and Continuation Sheet
A4 Letterhead
Print the A4 letterhead using the master artwork with
content typed as per the instructions shown alongside.
Size
210mm x 297mm
Paper
90 gsm Executive Bond
Printing method
Colours
Red - Pantone 185C
Continuation Sheet
A continuation sheet is used when the letter runs over
a page. Additional text should always be printed on a
continuation sheet and never be printed on the
letterhead or blank paper.
The specifications for printing and folding the
continuation sheet are the same as the letterhead.
Print only as per the master artwork alongside.
Size
210mm x 297mm
Paper
Printing method
Colours
Stationery: A4 Letterhead personalized
Print the A4 letterhead using the master

artwork with content typed as per the
instructions shown alongside.
Size
210mm x 297mm
Paper
Printing method
Colours
Red - Pantone 185C
Stationery: Legal and A5 Letterhead
A4 Letterhead
Print the A4 letterhead using the master
artwork with content typed as per the
instructions shown alongside.
Size
210mm x 297mm
Paper
Printing method
Colours
Red - Pantone 185C
Continuation Sheet
A continuation sheet is used when the letter
runs over a page. Additional text should
always be printed on a continuation sheet
and never be printed on the letterhead or
blank paper.
The specifications for printing and folding the
continuation sheet are the same as the
letterhead.
Print only as per the master artwork
alongside.
Size
210mm x 297mm
Paper
Printing method
Colours
Stationery: Watermark
At 50% of the page width, the watermark

should be centrally aligned to the layout.
The opacity should be set at 20% for the
single colour identifier and 10% for the
greyscale identifier.
Stationery: Mailing Label
Print mailing labels only as per approved

design specifications using the artwork
shown alongside.
The mailing label must be used only on
documentenvelopes that do not carry our
address details. This precludes the need
for maintaining an inventory of diverse
printed envelopes. Mailing labels may also
be used to address larger packages
and cartons.
Follow these steps to use a mailing label:
Print the address on the label using a
desktop printer.
Use Arial 12 pt Regular for the address
block. The label may also be addressed by
hand or with a manual typewriter. Ensure
that the bank/brand address is placed
towards the bottom of the label as
shown alongside.
Peel off the back paper carefully and stick
the label.
Size
148mm x 90mm
Paper
90 gsm Executive bond or Maplitho paper
Printing method
Colours
Red - Pantone 185C
Stationery: A4 Envelope
Open Size
265mm x 240mm
Closed Size
225mm x 110mm
Paper
90 gsm Executive Bond or Maplitho paper
Printing method
Colours
Red - Pantone 185C
Stationery: A5 Envelope
Print the A5 envelope only as per approved

design specifications using the master artwork
shown alongside.
The envelope can be addressed either by hand
or by feeding it into a desktop printer. Ensure
that the address is placed in the appropriate
area, towards the top centre of the envelope,
as shown alongside. If the address is printed,
use Arial 12 pt Regular.
Size
155mm x 110mm
Paper
120 gsm Maplitho
Printing method
Colours
Red - Pantone 185C
Stationery: A4 Document envelope
Print the A4 document envelope only as per

approved design specifications using the master
artwork shown alongside.
This envelope can be used to send A4 size sheets
without folding. Do not write or type directly onto this
envelope as it does not carry our logo or address
details. Always use mailing labels as shown later in
this section.
Size
240mm x 320mm
Paper
225 gsm Chromo (white back) or 225 gsm ITC
Duplex board
Colours
Stationery: A4 Document envelope
The A5 envelope should only be printed using

the master artwork.
Size
167mm x 223mm
Paper
Duplex board
Colours
Stationery: A4 window envelope
The A4 window envelope should only be printed

using the master artwork.
Size
240mm x 320mm
Paper
Duplex board
Colours
Red - Pantone 185C
Stationery: Identity cards
The identity card should only be printed using

the master artwork.
Size
75mm x 49mm
Paper
350 gsm Bilt Emperor, Ivory or equivalent
Printing method
Offset or screen printing with matt lamination
on both sides. The laminate should jut out
3mm on all sides of the card and have a
corner curvature of 3mm.
Colours
The pre-printed information should be in dark
blue - Pantone 2758C and the variable
information should be in black.
Stationery: Access control cards
The access control cards should only

be printed using the master artwork.
Size
86mm x 54mm
Substrate
Plastic
Printing method
Digital printing
Colours
Red - Pantone 185C
Stationery: Lanyard and yoyo
Stationery: Presentation templates
Stationery: Email signature
Logo size
Composite logo 30mm x 10mm
Font size
Shree Dev: 14pt
Helvetica Neue: 11pt
Size
Smaller than 650px wide
Font colour
Email signature banner size
410px x 165px
Stationery: Certificate Templates
The certificate should only be

printed Horizontal template
using the master artwork and must
be typed as shown in the
illustration alongside.
Size
297mm x 210mm (A4 Horizontal)
210mm x 297mm (A4 Vertical)
Paper
Printing method
Colours
Baroda Vermillion -
Pantone1655C
Red - Pantone 185C
Greyscale identifier
10% transparency
Stationery: Medals
Stationery: Trophy and Silver Salver
Stationery: Internal Magazine
Stationery: Internal Notes
Stationery: Pocket Calendar
Stationery: Executive Diary
Stationery: Pocket Diary- Spiral Binding
Stationery: Pocket Diary- Perfect Binding
Stationery: Postcard
Stationery: Register
Stationery: Notepad
Stationery: Notebook Binder Cover
Stationery: Box File
Stationery: Paper Folder
Stationery: Paper Files
Stationery: Plastic Folder
Stationery
Stationery: Seals and Stamps
Marketing Template
Marketing Template
Marketing Template
Marketing Template
Internal Poster
Tent Card
ATM
Signages
Event Kiosk
Thank you.

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Bank of Baroda Logomark

The current Bank of Baroda identity is a result of

This is indicative of the clear space to

The approved height to width proportion

The logomark should not be used

The imagery reflects the bank’s ethos -

Typography is an effective way to create

Using clean, distinctive speed lines to denote

Simple strokes with sharp edges make this

The business card should only be

Print the A4 letterhead using the master

At 50% of the page width, the watermark

Print mailing labels only as per approved

Print the A5 envelope only as per approved

Print the A4 document envelope only as per

The A5 envelope should only be printed using

The A4 window envelope should only be printed

The identity card should only be printed using

The access control cards should only

The certificate should only be

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