Ankita Brand Study

BRANDS
Presented to:
Dhara Ma’am
Presented By:
Ankita Banka
What Is Brand?
A brand is an intangible marketing or business
concept that allows people to recognize a firm, a
product, or a person. People frequently confuse
brands with marketing tools such as logos, slogans,
or other recognized markings, which are used to
advertise goods and services.
Domestic Brands
Domestic brand is a type of geographical
branding that uses a defined, local location to
differentiate a product or service in individual
(state, county, etc.)
International brand
International branding is an example of interactive
communication between marketers and customers
from many different cultures and countries.
INTERNATIONAL BRANDS
ARMANI OLD NAVY

ARMANI
ARMANI
 Armani Is An Italian Luxury Fashion House.
 Armani Is Founded By Giorgio Armani In 24th July 1975 (46 Years Ago).
 Armani’s Headquarters Are In Milan And Italy.
 Armani Designs Ready To Wear, Leather Goods, shoes, watches, jewellery,
accessories, eyewear, cosmetics And Home Interior.
 Armani Is Considered As Italy’s Second Biggest Fashion Group.
 There Are Total 7309 Employees Are In The Armani Fashion House.
 Armani’s Turnover Is Over 2 Billion Euros P.A. As Of 2019.
FOUNDER OF ARMANI
 Giorgio Armani Is A CEO Or Chairman Of Armani.
 Giorgio Armani Was Born In 11th July 1934.
 He Started His Career In Fashion In 1961.
 In 2001 Armani Acclaimed As The Most Successful
Designer Of Italian Origin.
 There Are Total 500 Stores Of Armani In Worldwide.
 There Are 81 Giorgio Armani’s Boutique Are In The
Worldwide.
ARMANI’S DIFFERENT BRANDS
 ARMANI JEANS.
 ARMANI JUNIORS.
 ARMANI EXCHANGE.
 EMPORIO ARMANI.
 GEORGIO ARMANI PRIVE.
 ARMANI COLLEZIONI.
SWOT Analysis
• BRAND VALUE. • PETA
• GEORGIO ARMANI CONTROVERSY
• HAND STITCHED CLOTHING • LIMITED GLOBAL
• DESIGNS. PRESENCE
• INNOVATIVE MRKETING. • HIGHER PRICE
• STRONG TIE-UPS.
• LACK OF
• BRAND EXPERIENCE.
SCALING.
S W
EXPANDING THEIR
MARKET.
O T LOWER CUSTOMER
INNOVATIVE PRODUCTS BASE
GLPBAL EXPANSION BRAND DUPLICITY.
MORE TIE-UPS
ARMANI PRODUCTS
OLD NAVY
OLD NAVY
 Old Navy Is An American Clothing And Accessories Retailing Company.
 Old Navy Company Owned By Multinational Corporation Gap Inc.
 Largest Old Navy Stores Are Located In NewYork City, Seattle, Chicago, san
Francisco, Manila And Mexico City.
 Headquarter Of Old Navy Is In San Francisco California.
 Old Navy Was Founded In 11th March 1994.
 Old Navy’s Revenue Is Around 4 Billion.
 In 2013 Old Navy Ranked 5th Amongst Specialty Retailers In The List Of
World Most Admired.
 Old Navy Open Its First Store In Colima , California.
HISTORY OF OLD NAVY
On March 1994,gap Warehouse Was Renamed Old Navy
Clothing . The First Old Navy Store Was Opened In Northern
California. In That Time Old Navy Store Designed As A Grocery
Stores.
In 1997 It Became The First Retailer To Pass $1 Billion In It’s
First Four Years In Business And Open 500 Stores In 2000. In
2001 Old Navy Began It’s International Expansion With The
Opening Of 12 Stores In Canada.
Currently Old navy Has 1100 Retail Stores Across North

America And Asia As Well As.
SWOT ANALYSIS
STRONG BRAND
WIDE AUDIENCE
RESEARCH
AFFORDABLE PRICE COMPETITION
CUSTOMER LOCATION
LOYALITY
S W
ONLINE PRESENCE
SALES
SPREAD TO OTHER
O T COMPETITION WITH
H&M AMERICAN
COUNTRY EAGLE
HONORABLE MISSION MARSHALLS
STATEMENT ONLINE SHOPPING
OLD NAVY PRODUCTS
DOMESTIC BRANDS
FABINDIA
LAKME
KALYAN JEWELLERS
FABINDIA
FABINDIA
 FabIndia Is A Private Or Community Owned Company.
 FabIndia Makes Textiles , home Furnishings, Handlooms, apparel, Jewellery .
 It Was Founded In 1960.
 The Headquarters Of FabIndia Is In New Delhi , India.
 John Bessel Was The Founder Of FabIndia.
 FabIndia Was Awarded “Best Retail Brand” In 2004.
 FabIndia Has 211 Retail Stores Across India, 2 Stores In Singapore & Dubai
And 1 Store Each In Italy , Nepal , Malaysia And Mauritius.
 It is largest private platform for products that are made from traditional
techniques and hand-based process.
 All fabIndia products are natural, craft based and affordable in price.
HISTORY
FOUNDED IN 1960 BY JOHN BISSEL
1976: FIRST RETAIL STORE IN DELHI

1993: SECOND RETAIL STORE IN DELHI
1996:THIRD RETAIL STORE IN BANGLORE
2000: NON-TEXTILE RANGE STARTED
2004: ORGANIC FOOD INTRODUCED
2006: PERSONAL CARE PRODUCTS
2008: HANDCRAFTED JEWELLERY
GARMENTS
ORGANIC HOME
PRODUCTS FURNISHING
FAB INDIA
PRODUCTS
PERSONAL
ACCESSORIES
PRODUCT
SWOT ANALYSIS
• SUSTAINABLE EMPLOYMENT • NO SPECIFIC

• OPPORTUNITY FOR RURAL PROMOTION
• CUSTOMER LOYALTY STATERGY
• DELAYS IN
DELIEVERY
FROM ARTISIAN
S W
• LOW
AWARENESS
• ORGANIC FOOD MARKET

O T • SUBSTITUTE
PRODUCING
COMPETITORS
• NOT IN TOUCH
WITH FASHION
TRENDS
FABINDIA PRODUCTS
LAKME
LAKME
 Lakme Is Indian Cosmetic Brand.
 Lakme Is A Private Company And Is Owned By Hindustan Uniliver.
 Lakme Is Founded By J.R.D Tata Simone Tata In 1952.
 Lakme Makes A Personal Care, cosmetics And Beauty Salon Product.
 Lakme Name Is Borrowed From ‘Lakshmi’ ,The Indian Goddess.
 Lakme Started As A 100% Subsidiary Of Tata Group.
 In 1998 Tata Sold Off Lakme To Hindustan Lever For Rs.200 Crore.
 Revlon, Grainier And L'Oreal Are The Competitor Of Lakme.
 Lakme Runs A Total No. Of 485 Salons In India.
 In 2021 Financial Year Lakme Reported Sales Tattling Rs. 230 Crores.
 Lakme Have 4 Key Rea Of Expertise- Hair Care, skin Care, fragrances And
Makeup.
HOW LAKME STARTED
 Lakme Started As A 100% Subsidiary Of Tata Group. In 1950 Indian Cosmetics

Lakme Was Started Famously Because Of The Prime Minister , Jawaharlal
Nehru .
 He Concerned That Indian Women Were Spending Precious Foreign Exchange
On Beauty Products ,He Personally Requested Jrd Tata To Manufacture Beauty
Products In India.
SWOT Analysis
• BRAND NAME • HIGH COST SERVICE.
• VASTE RANGE OF BEAUTY • PRODUCT COST IS
PRODUCTS TOO HIGH.
• INNOVATIVE PERFORMANCE.
S W
O
• PEOPLE ARE MORE INTRESTED
T • AVAILIB;ITY OF
IN PERSONAL GROOMING. CHEAP LOCAL
• STARTS THEIR OWN ACADEMY. BRANDS
LAKME PRODUCTS
 Kajal , eyeliners , mascara , eye shadows .
 Lipstick , Lip liner .
 Foundation , compact , concealer, bb Cream, blush, highlighter , face wash .
 Nail Polish , nail Polishes Remover.
 Moisturizer Etc.
KALYAN JEWELLERS
KALYAN JEWELLERS
 LARGEST JWELLERY CHAIN IN INDIA.
 HEA. KALYANARAMANA IS THE CHAIRMAN.
 KALYAN GROUP IS THE HOLDING COMPANY.
 ESTABLISHED IN 1993 AT THRISSUR.
 SEGEMENT : WOMEN
 TARGETING: UPPER MIDDLE CLASS AND HIGH CLASS
 POSITIONING AS A ROYAL BRAND.
 EMPLOYEES 8000 AROUND ASIA.
 DQUARTERS ARE IN THRISUR, KERELA.
 T.S
MARKETING STRATEGY
Loyalty .
 Trust campaign :
kalyan became the first brand to advertise for

jewelry without showing jewellery. Added
momentum to the growth of brand.
HISTORY
 THE FIRST JWELLERY SHOWROOM IS OPENED IN INDIA WITH THE
CAPITAL OF 7.5 MILLION.
 IN 2012 THEY EXPANDED BY OPENING SHOWROOM IN
AHEMDABAD, GUJARAT AND SIGNED AMITABH BACHAN AS THEIR
1ST BRAND AMBASSEDOR.
 IN 2013 KALYAN JEWELLERS ENTERED INTERNATIONAL MARKETS
BY OPENING SIX SHOWROOMS.
 IN MARCH 2020 KALYAN RELAEASED ₹100 MILLION FUND FOR
COVID RELIEF WORK.
PRODUCT LINES
 MUHURAT : WEDDING JEWELLERY
 MUDHRA : HAND CRAFTED JWELLERY.
 NIMAH : TIMELESS HERITAGE JEWELLERY.
 ANOKHI : UNCUT DIAMOND JEWELLERY.
 RANG : PRECIOUS STONE JEWELLERY.
 TEJASVI : POLKI DIAMONDS JEWELLERY
 ZIAH : DIAMOND JEWELLERY COLLECTION.
 LAYA : CONTEMPORARY GOLD AND DIAMOND JEWLLERY.
 GLO : DANCING DIAMOND JEWELLERY.
 APOORVA : DIAMOND JEWELLERY.
 HERA : DAILY WEAR DIAMOND.
SWOT ANALYSIS
• QUALITY MEALS AND • LOW NO. OF
INNOVATIVE PRODUCT OUTLET
• RELIABLE SUPPLIER • NET INCOME
• PRICING RANGE • OPPERATIONAL
DIFFICULTIES.
S W
• NEW ENVOIRMENT
POLICIES
• CHANGES IN
O T • COMPETITION
• HIGH COST
ECONOMICS.
JEWELLERIES
Thank you

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BRANDS

ARMANI OLD NAVY

Currently Old navy Has 1100 Retail Stores Across North

1976: FIRST RETAIL STORE IN DELHI

• SUSTAINABLE EMPLOYMENT • NO SPECIFIC

• ORGANIC FOOD MARKET

 Lakme Started As A 100% Subsidiary Of Tata Group. In 1950 Indian Cosmetics

kalyan became the first brand to advertise for

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