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Website Content

The document discusses website content and the content journey a user takes when visiting a website. It states that users know little about an organization when visiting its website for the first time, so the content needs to provide all necessary information to help the user understand the organization and ideally take desired action. An example is given of a user interested in donating to a charity who needs to be persuaded of the organization's legitimacy and compelled to donate through a clear call-to-action. Common content formats like text, video, audio and PDFs are also outlined.

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42 views19 pages

Website Content

The document discusses website content and the content journey a user takes when visiting a website. It states that users know little about an organization when visiting its website for the first time, so the content needs to provide all necessary information to help the user understand the organization and ideally take desired action. An example is given of a user interested in donating to a charity who needs to be persuaded of the organization's legitimacy and compelled to donate through a clear call-to-action. Common content formats like text, video, audio and PDFs are also outlined.

Uploaded by

erwin recto
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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WEBSITE CONTENT

ELECTIVE 9 – WEB DESIGN AND MANAGEMENT


WEBSITE CONTENT

It encompasses all the information and applications available on


your website.
 File formats can vary, the purpose for which content is used is
very similar.
WHY IS CONTENT ALIKE
ACROSS WEBSITE?
CONTENT JOURNEY

 Users usually know little or nothing about your organization. They are
relying on you to give them all the information they need to get to know
you - and then to make a decision.
 Make sure that the content you provide caters for all their information
needs and leads them to decide in your favor.
EXAMPLE

Imagine a person interested in your charity comes to your


website. She may have seen a reference to you in a
magazine about some interesting work you are doing.
Otherwise, she knows nothing about you. However, she
liked what she read in the journal and has an interest in
your discipline. If she feels you are competent and
trustworthy, she would like to make a donation. What is
her online journey and how should you cater for it?
IN THIS SITUATION, THE JOURNEY IS SIMPLE:

 Persuade her about the bona-fides of your


organization.
Give her a basic introduction to the services & value
you provide.
IN THIS SITUATION, THE JOURNEY IS SIMPLE:

 Compel her to act


Give her everything she needs to decide that you are a
great organization to support and make it easy to make a
donation. Include a clear and explicit call-to-action that
compels her to act, e.g. “Save a whale. Click here to
donate now”.
IN THIS SITUATION, THE JOURNEY IS SIMPLE:

Reassure her she is doing the right thing.


Allow her to stay in touch with you online after (or even before) she has

awarded the contract. For example, allow her to subscribe to a blog, an

email newsletter, a Twitter feed or a Facebook page. Give her information that

makes her feel she has done the right thing by trusting you.
To create content, you need to understand how
the journey is expressed for the subject matter of
your website.
 You can then draw up an inventory of content
features that support it.
CONTENT INVENTORY

It is simply a list of everything to be


published on the website.
CONTENT FORMATS

After a list of features have been created, you


need to select formats for putting them online. For
example, a testimonial could be expressed in
video format, as an audio podcast or as simple
text with a photo.
CONSIDERATIONS IN

CHOOSING FORMATS
 Budget:

What can you afford?


 Audience:

Does your audience have any special needs, e.g. if they don’t have broadband, you should not use video.
 Production & maintenance issues:

Will you be able to maintain the content easily overtime?


 Experience of peers & industry:

What type of content are your peers using?


 Emerging trends, the law, policies, etc.:

Are there any constraints on content because of the law, e.g. privacy issues, etc.
MOST WIDELY USED CONTENT FORMATS ON THE WEB

Plain text
Plain text is the most straightforward of all content to
be published on the web. This is because it can be
authored in any word processor (e.g. Microsoft Word) and
viewed in any web browser, whether desktop or mobile.
MOST WIDELY USED CONTENT FORMATS ON THE WEB

Video & audio


Due to the growth in broadband, consumption of video
and audio has mushroomed. However, it can be expensive
to produce on a consistent basis. Due to limited resources,
it is often a better idea to spend your money producing
many high quality pages of text, instead of a few videos
that quickly go out-of-date.
MOST WIDELY USED CONTENT FORMATS ON THE WEB

Flash
Flash is a format that allows for highly interactive
applications, games and other content to be published
online. However, it is also expensive to produce and is
not suitable in all circumstances.
Research by User Interface Engineering suggests that the best use for Flash remains as a
supplementary content format within a standard HTML-based site. Their
recommendations include:
• To illustrate an event that occurs over time, e.g. an interactive animation that shows
how greenhouse gases contribute to Global Warming.
• To illustrate an event that occurs within a large space, e.g. the movement of power in a
power grid.
• To illustrate the relationships between objects or to clarify choices, e.g. to show the
configuration options on a piece of machinery.
• To deliver rich media content such as online games.
MOST WIDELY USED CONTENT FORMATS ON THE WEB

Portable Document Format (PDF)


The main advantage of PDF is that it preserves the look
of original documents while also keeping file size to a
minimum. However, there is a lot of evidence that PDFs
are disliked by web users . As such, you should use them
sparingly.
MOST WIDELY USED CONTENT FORMATS ON THE WEB

Other Content Options


Widgets
An embedded feature of content from another site, e.g.
today’s weather from weather.com.
Mashups
A link between data on your site and some other site, e.g.
Google Maps on LikePlace.ie.
OTHER

Multiple new content options are emerging all the time.


Currently, many of the most popular are ‘hosted’ services, e.g.
content about you that is hosted on other websites. This
includes social networks and User Generated Content sites,
such as Facebook, LinkedIn, YouTube and Twitter. Such
services have both advantages and disadvantages, and are
generally very time intensive. As such - as with all other
content – the main consideration is whether you have enough
time and people to manage them adequately?

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