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    Mass Media and Society PPT (Grp. 1)

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    JeNnifer Manuel
    The document discusses different types of mass media and propaganda techniques. It defines mass media as means of public communication that reach large, scattered audiences simultaneously. Six main types of mass media are described: traditional media, print media, electronic broadcasting media, outdoor media, transit media, and new digital media. The document also explains several common propaganda techniques used to manipulate audiences, such as bandwagon, loaded words, testimonials, name calling, plain folk, and transfer.

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    Mass Media and Society PPT (Grp. 1)

    Uploaded by

    JeNnifer Manuel
    303 views25 pages
    The document discusses different types of mass media and propaganda techniques. It defines mass media as means of public communication that reach large, scattered audiences simultaneously. Six main types of mass media are described: traditional media, print media, electronic broadcasting media, outdoor media, transit media, and new digital media. The document also explains several common propaganda techniques used to manipulate audiences, such as bandwagon, loaded words, testimonials, name calling, plain folk, and transfer.

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    Mass Media and Society Ppt (Grp. 1)

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    The document discusses different types of mass media and propaganda techniques. It defines mass media as means of public communication that reach large, scattered audiences simultaneously. Six main types of mass media are described: traditional media, print media, electronic broadcasting media, outdoor media, transit media, and new digital media. The document also explains several common propaganda techniques used to manipulate audiences, such as bandwagon, loaded words, testimonials, name calling, plain folk, and transfer.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    303 views25 pages

    Mass Media and Society PPT (Grp. 1)

    Uploaded by

    JeNnifer Manuel
    The document discusses different types of mass media and propaganda techniques. It defines mass media as means of public communication that reach large, scattered audiences simultaneously. Six main types of mass media are described: traditional media, print media, electronic broadcasting media, outdoor media, transit media, and new digital media. The document also explains several common propaganda techniques used to manipulate audiences, such as bandwagon, loaded words, testimonials, name calling, plain folk, and transfer.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 25

    MASS MEDIA

    AND SOCIETY
    Mass Media
    •Means of Public communication
    Mass Media
    communication and
    reaching to large,
    scattered, and heterogeneous,
    Society
    anonymous audience at the same
    time.
    Mass Communication

    • Refers of the technology


    that is used to communicate
    to a large group or groups of
    people in a short frame.
    6 TYPES OF MASS
    MEDIA

    • Traditional Media
    • Print Media
    • Electronic Broadcasting Media
    • Outdoor Media
    • Transit Media
    • New Media (Digital Media)
    Traditional Media

    Is considered as the oldest


    forms of media, which
    tranform culture and tradition
    from generation to generetion
    PRINT MEDIA

    - Is the print form of information


    which is provided to the larger
    audience.
    ELECTRONIC BROADCASTING
    MEDIA

    - Distribution of content and


    information through audio or visual
    using the electronic broadcasting
    medium is called broadcasting.
    OUTDOOR MEDIA

    -Transmitting information and news


    when the public is outside their
    homes are also knows as Outdoor
    Media of Home Media.
    TRANSIT MEDIA

    - Revolve around the concept


    of advertising when
    costumers are out of home
    and are going through any
    transport or on the go to
    Public Places.
    New Media (Digital Media)

    - The invention of the internet


    and the World Wide Web
    opened up several new
    avenues for Mass
    Communication which include
    e-mail, websites, blogging, and
    more.
    CONSUMERISM
    What is the
    Consumerism?
    - Is a process through which costumers
    seek redress, restitution, and remedy for
    their dissatisfaction and distraction with
    the help of their organised or
    unorganised efforts and activities.
    IMPORTANCE OF CONSUMERISM;
    1.) Stop unpair trades practices.
    2.) Provide complete & latest info.
    3.) Discourage anti-social activities.
    4.) Implementation of consumer protection
    laws.
    5.) Protect against exploitation.
    ADVANTAGE OF CONSUMERISM;
    1.) Consumers choosing their life style.

    2.) Self-satisfication.

    3.) Maintain their economic classes.

    4.) Costumers have the opportunity to be motivated.


    DISADVANTAGE OF CONSUMERISM;
    1.) Including people between their social status.
    2.) Consumerism is little by little destroy our
    environment and natural resources.
    3.) The population is not equally distributed.
    4.) People start on focusing looking 4 money & goods.
    PROPAGANDA
    WHAT IS
    PROPAGANDA?

    - The deliberate, systematic, attempt to


    shape perceptions, manipulate
    cognition, and direct behavior to
    achieve a response that furthers to
    desired intent of the propagandist.
    MAIN PROPAGANDA
    THEORIES/PRACTICES;

    • Vatican invented the word.


    • Propagation of cultures/germination of seeds.
    • The democratic response. (‘Strategy of Truth’)
    • Lippman, Bernays, Hitler, Ellul.
    PROPAGANDA
    TECHNIQUES
    BANDWAGON
    •Most people have it or are doing it so
    you should too.

    E x • 9 out of 10 women prepared


    “this brand” than Brand X
    LOADED
    WORDS
    •Using words that have strong
    emotions.
    Ex.

    Love is very special feeling, and people


    who care deeply should send Fare-thee-
    wheel greetings card.
    TESTIMONIAL
    •Using an expert of celebrity to sell or
    support an idea or product.

    Ex.
    • Film a Allan Day says that when it comes to
    buying bday gifts for his children, he always
    choose the books from Ladbroke Publishers
    Catalogue of pub.
    NAME CALLING
    • Saying bad things about your
    competitors.

    Ex.
    People who oppose the funding for a
    new family recreation centre are dimply
    stubborn and narrow.
    PLAIN FOLK
    • Using ordinary people or trying to sound
    ordinary to sell something or persuade to vote
    or support idea.
    Ex.
    Gem star toy companay’s challenging
    e, Vacation Generation, is the board
    game designed for families just like yours.
    TRANSFER
    • Used to carry over the authority and approval
    of something of respect and revere to something
    the propagandist would have us accept.

    Ex.
    • Summer Scent Shop will have your
    family feeling as fresh as a flower filled
    meadow on a clear summer.

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