Scribd
Upload
149 views8 pages

Marketing Analytics - Unit 2

Pricing analytics help businesses understand how pricing affects profits, analyze optimal price points, and maximize revenue. This includes estimating demand curves, elasticity, and complementary products. Businesses can also determine subjective demand, bundle products, use nonlinear pricing strategies like bundling, and employ techniques like price skimming, markdowns, and revenue management to handle uncertainty.

Uploaded by

Tinku The Blogger
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
149 views8 pages

Marketing Analytics - Unit 2

Pricing analytics help businesses understand how pricing affects profits, analyze optimal price points, and maximize revenue. This includes estimating demand curves, elasticity, and complementary products. Businesses can also determine subjective demand, bundle products, use nonlinear pricing strategies like bundling, and employ techniques like price skimming, markdowns, and revenue management to handle uncertainty.

Uploaded by

Tinku The Blogger
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 8

MARKETING ANALYTICS

MBA/BBA/B.com / UGC Net

By
Dr. Anand Vyas
Pricing Analytics, Pricing Policy and
Objectives
Pricing analytics are the metrics and
associated tools used to understand how
pricing activities affect the overall business,
analyze the profitability of specific price points,
and optimize a business's pricing strategy for
maximum revenue.
Estimating Demand and Price Elasticity
Estimating Linear and Power Demand Curves
Optimize Pricing and
Incorporating Complementary Products
Pricing using Subjective Demand Curve,
Pricing Multiple Products, Price Bundling &
Nonlinear Pricing: Pure Bundling & Mixed
Bundling, Determine Optimal Bundling
Pricing, Profit Maximizing strategies using
Nonlinear Pricing Strategies
Price Skimming & Sales
Revenue Management: Markdown Pricing and Handling
Uncertainty

You might also like