CORPORATE SOCIAL

RESPONSIBILITY
Dr. Shahid Jan kakakhel
0333-9316678
[email protected]
 Person going from one side of the canyon to the
other… a lot of clouds like fog.
 The point is going from one way of doing
business to another is very tough. There’s a lot
uncertainty. It takes a lot of skill, but we have to
lift ourselves beyond that, above the fog, and
that’s not going to be a simple exercise.
 CSR is about seeing the forest, the fog, and
seeing how we can get on the other side, and
how we can be well-equipped for doing that.
So probably we need to develop additional
skills, knowledge, and understanding.”
 Message
“The message is that whatever we do today will have an impact on
future generations. It’s not just my kids or your kids or
somebody else’s.

It’s future generations.

We should not hope that the walls we build to protect ourselves
will be tall enough to protect our children. Only with very
conscious effort we can make the world for them a better place
to live…even if we address our most selfish needs we have to
address the needs of the next generation. That’s what CSR is
about.”
 Definition of Corporate Social
Responsibility

“CSR is about how companies manage the

business processes to produce an overall
positive impact on society.”
 Definition

“Achieving commercial success in ways that

honor
 ethical values

 respect people, communities,

 and the natural environment”

 Definitions: Practice

WBCSD (World Business Council for

Sustainable Development)
“The continuing commitment by business
to behave ethically and contribute to
sustainable economic development while
improving the quality of life of the workforce
and their families as well as of the local
community and society.”
 Definitions: Concept

Philip Kotler & Nancy Lee (2005)

“a commitment to improve community

well-being through discretionary business
practices and contributions of corporate
resources”.
The Organization Business for Social responsibility Definition

Operating business in a manner that meet

or exceeds the ethical, legal,
Commercial, and public expectations that
society has of business.
 Definition of CSR
“The duty a corporation has to
create wealth by using means that
avoid harm to, protect, or
enhance societal assets”
 Corporate Social Initiatives

Corporate Social Initiatives are major

activities undertaken by a corporation to
support social causes and to fulfill
Commitments to corporate social
responsibility.
 ..\CSR Vedios\what is CSR\What is Corporate
Social Responsibility (CSR)-.mp4
Corporate Social Responsibility Principles

Corporate Social Responsibility (CSR) is

phenomenon that evolves from charity and

stewardship principle reflects about

business and society relationship over time.

 Corporate Social Responsibility Principles

 The charity principle is the idea that the

wealthiest members of society should be

charitable toward those less fortunate

 Corporate Social Responsibility Principles

 The stewardship principle is the idea that

business leaders have an obligation to see that
everyone, particularly those in need or at risk,
benefits from their firms’ actions
 According to this view, corporate managers have
been placed in a position of public trust
Corporate Social Responsibility Principles

The concept of CSR entails unilaterally

and voluntarily adoption of socio-
environmental policies of good
governance that accommodate socio-
moral and ethical concerns.
 Corporate Social Responsibility Principles

 The underlying rational behind the concept of

CSR is that, since the business rely on the
society to operate and could not exist or
prosper in isolation,
 Therefore in recognition of dependence, the
business is obliged for rendering mutual
benefits to the community as well.
Corporate Social Responsibility Principles

CSR is a value added decision making

process of identifying and meeting the needs
and welfare based obligations of the internal
and external (direct& indirect) stake
holders.
CSR is industry’s response to reassure society,
community, population, customers, consumers,
investors, and public administration that the
 business firms are sensitive to the socio- environment
concerns,
 their managerial practices are transparent

 and meeting all criterion of good governance,

 they comply with government rules
 and their business practices are ethically and morally
governed.
 Therefore, the concept today encompasses a wide range
of CSR initiatives including:
 moral and ethical concerns,

 good governance,
 socially responsible investments and inventions,
 ensuring well being of the society including environment,
 care and respect for human rights
 and affirmative action to law so as to legitimize their work
processes.
Corporate Social Responsibility (CSR)
CSR in Equation Form Is the Sum of:
Economic Responsibilities (Make a profit)
Legal Responsibilities (Obey the law)
Ethical Responsibilities (Be ethical)
Philanthropic Responsibilities (Good corporate
citizen)
CSR
..\CSR Vedios\what is CSR\What is Corporate
Social Responsibility (CSR)-.mp4
 Historical Perspective

From the 1950’s to the present the concept of

CSR has gained considerable acceptance and
the meaning has been broadened to include
additional components
Corporate Social Responsibility (CSR)
Evolving Viewpoints
 CSR considers the impact of the company’s
actions on society (Bauer)

 CSR requires decision makers to take actions

that protect and improve the welfare of
society as a whole along with their own
interests (Davis and Blomstrom
 Drivers of CSR

 The shrinking role of government

 Demands for greater disclosure

 Growing investor pressure

 Competitive markets
 Benefits of CSR…
 Strengthened brand positioning.

 Enhanced corporate image.

 Increased ability to attract, motivate, and retain

employees.
 Increased sales and market share.

 Increased appeal to investors and financial

analysts.
 CSR also known as

 Sustainable Development

 Corporate Citizenship

 Triple Bottom Line

 Business Ethics

 Sustainable Business Practices

 Private Sector Perspective
“Corporate Social Responsibility is not a
cosmetic; it must be rooted in our values. It
must make a difference to the way we do our
business.”
 CSR EXAMPLES
 Kal Ke Liye Aaj Badlo is an inspiration to make a change, bring a meaningful
difference in our everyday lives, and rise above challenges however large they may
seem. While many of us find an uncertain road ahead, Mobilink sees the catalyst for
change in Pakistan's greatest asset its people.
Mobilink plays an active role in supporting community and social development in
Pakistan. Bringing a positive change in the communities we move in is upheld by a
belief that a company can only truly be successful when its values ensure a
responsible and progressive population. ..\CSR Vedios\CSR Promo\Kal Ke Liye Aaj
Badlo - YouTube.FLV
 ..\CSR Vedios\CSR Promo\Kal Ke Liye Aaj Badlo - YouTube.FLV

For details on the initiative, log on to www.mobilinkgsm.com/aajbadlo

 CSR EXAMPLES
 IBM UK - Reinventing Education
Partnership programme Interactions and
sharing of knowledge through a web-
based technology - the “Learning Village”
software. Culture of openness and sharing
of good practice
 CSR EXAMPLES
 AVON - a partnership with Breakthrough
Breast Cancer, and its Breast Cancer Crusade
has raised over 10 million pounds since its
launch 12 years ago
 ..\CSR Vedios\CSR Promo\Avon Walk Around
the World for Breast Cancer - YouTube.MP4
 CSR EXAMPLES

 TOI’s Lead India campaign, campaign for

contribution towards educating the poor.....\CSR

Vedios\CSR Promo\Tum Chalo to Hindusta

Chale - TOI Lead India _Tree_ - YouTube.FLV

 CSR EXAMPLES

 Unilever Pakistan

 ..\CSR Vedios\CSR Promo\UNILEVER

Pakistan - CSR Film - YouTube.FLV

 United Bank Limited (UBL) & the spirit of good
corporate citizenship

 As a bank that has always upheld the spirit of giving

to its stakeholders, the customers & the society, UBL
is now taking a step further and asking its valued
customers to join hands with it & help strengthen its
role as a corporate citizen.
 The corporate social responsibility that UBL has can
only be wholeheartedly served when its valued
customers come together with the bank in its
contribution towards the betterment of society.
 Companies in trouble
 Dasani mineral water (part of Coca-Cola).

 Coke’s sale was banned as the result of tests, including those by the
Indian government, which found high concentrations of pesticides.
 Communities in India , around Coca-Cola's bottling operations are
facing severe shortages of water as a result of the cola major
sucking huge amounts of water from the common groundwater
source.
..\CSR Vedios\CSR Promo\Coca-cola-and-their-water-rights-issues-in-
third-world-countries.flv
 Issues at NIKE
 Nike Inc producer of footwear, clothing, equipment and
accessory products for the sports and athletic market.
 Selling to approximately 19,000 retail accounts in the US, and
approximately 140 countries around the world.
 Manufactures in China, Taiwan, Korea, Indonesia , Mexico as
well as in the US and in Italy.
 People working - 58% young adults between 20 and 24 years
old, 83% - women.
 Few have work-related skills when they arrive at the factory.
 Issues at NIKE
 Issue- unhealthy work environment

debates heated arguments, verbal abuse , 7.8% of

workers reported receiving unwelcome sexual
comments, and 3.3% reported being physically
abused.

In addition, sexual trade practices in recruitment and

promotion were reported
 Issues at NIKE
..\CSR Vedios\CSR Promo\10-Shocking-Nike-
Secrets.flv

 ..\CSR Vedios\CSR Promo\Coca-cola-and-their-

water-rights-issues-in-third-world-countries.flv
 CSR – A New Paradigm
To think comprehensively and systematically about
 The role of business in development
 The manner in which the business is conducted
 Corporate Governance
 Poverty alleviation
 Corporate contribution to peace and war against
terror
 Business, government and civil society partnership-
common ground and collective action
Thank You!