Philippine Popular Culture Report

PHILIPPINE
POPULAR
CULTURE Prepared by:
MALUNAS, DISZAREL JOHN C.
Module 1: Introduction to Philippine
Popular Culture
Module Overview
The popularity of a person, a phenomenon, a thing, an event, or a

place depends on the taste of the masses. Usually, this taste is considered
common. This module encapsulates the definition of popular culture, the
biases people have with it, and how Filipinos define it. The main goal is
to establish a unified comprehension of what Philippine pop culture is.
Some aspects of this module are incorporated with Filipino taste that will
hopefully give light if Filipino pop culture is not an imitation.
Motivation Question
01 What is Pop
Culture?
What are
02 example of Pop
Culture?
03 What are the

“in” things right
now?
Lesson 1.1: Motivation
Lesson Summary
Before you start the whole course, it is necessary that you

get motivated to study it. In this lesson, you are going to
listen a news article in Cebuano language. The content of
the article is light and humorous. Hopefully, it will set
your mindset that the course is an easy one. Do remember
though that your focus is still necessary.
Motivation
Question
Have you read the article Kabit-kabit
by Insoy Niñal? What comes to your
mind when you hear the word kabit-
kabit?
Lesson 1.2: Popular Culture/Philippine
Popular Culture Definition
Lesson
Summary
Popular culture is a term that is Motivation
commonly used globally especially in the
entertainment industry. This is the same in Question
the Philippines. However, many still doubt if What comes to your
there is popular culture in the country
mind when you hear
especially since the country is divided into
different islands; regional diversity is
the word “pop
displayed. In this lesson, you will find out if culture”?
such notion is true.
History and Evolution of Philippine Popular Culture
1. Historical Formation of Popular Culture in the Philippines
"Building a culture has to start with a foundation, and that foundation must necessarily
be the culture of the Filipino people if this could be separated with the encrustations
grown on it by colonial rule.
"Popular culture, according to National Artist for literature Bienvenido Lumbera in his
book Revaluation: Essays on Philippine Literature, Theatre and Popular Culture (1984),
is highly different from the folk culture and nationalist culture of the Filipinos. In a
nutshell, folk culture is the way of living in a place in a specific time and portrays the
practices of a certain people, and on how they cope to survive with nature. Nationalist
culture is the culture created through colonial resistance with the collective of a people
on a given place and time. These two are different from popular culture, at least in the
context of the Philippines, which can be traced even in the period of Hispanization of
the Philippines.
Spanish Rule
Popular culture in the Philippines was created and used by the Spaniards to the native
Filipinos or Indios via plays and literature to get the heart of the natives and win it.
The colonial origins of popular culture founding the Philippines can be traced by
looking at salient developments in Philippine literature. The first permanent
Spanish settlement began replacing the native culture with a Christian and
European tradition. The children of the native elite under the tutelage of
missionaries became a core group of intelligentsia called 'ladinos', as they became
instrumental "in bringing into the vernacular, literary forms that were to
be vehicles for the "pacification" of the natives". Forms of popular theatre and
literature such as "the pasyon, sinakulo, and korido ensured the acceptance and
spread of Christianity, and the komedya and awit did the same for the m
onarchy." Popular culture as introduced by the Spanish was "popular" to the extent
that it was a "watering-down of Spanish-European culture for the purpose of
winning the general populace over to the 'ideology' of the colonial regime."
Popular culture at the time was created by colonial authorities, with the aid of the
local intelligentsia, to promote the interests of the Church and the State.
American Colonialism
The advent of American colonialism brought, the
properly so-called, popular culture to the Philippines. The
liberal policy regarding the printing press, soon through
radio, television and film, increased the circulation of
popular culture forms. Not only through these forms but
also in new media then, such as films. Hollywood films had
a near-monopoly in the Philippine market especially in the
absence of European movies due to World War I.
2. Zeitgeist | post-war Philippines
The Zeitgeist ( /ˈzaɪtɡaɪst/ ;[1] spirit of the age or spirit of the

time) is the dominant set of ideals and beliefs that motivate the actions
of the members of a society in a particular period in time
2.1. The 1950s
During this decade, the Philippines

can be best described as a nation
trying to establish its own identity.
The postwar years became a
pivoting point for the Pearl of the
Orient, who by then had just
recently attained freedom from
450 years of colonial rule. A d
ecade of many "firsts," it was
a period when the Filipinos began to
manifest a sense of nationalistic
pride. "Man of the Masses,"
President Ramon Magsaysay wore
the Barong Tagalog in his
inauguration and in all official affairs
- the first for a Filipino President to
don the national garment.
The 50s was also labelled as the first golden
age of the Philippine Cinema with the booming of
the Filipino film industry. Four big production studios
(LVN Picture, Sampaguita Pictures, Premiere
Productions, and Lebran International) were all in
their prime, on top of the industry releasing an
average of 350 films a year. Then, there was
matinee idol Rogelio de la Rosa on the pinnacle of
his career, first to be a Filipino film actor turned
politician.
2.2. The 1960s
Following a decade of many "firsts" are more years of new initiatives, including efforts to
empower women. The decade witnessed the demolition of traditional Filipino gender
culture with the emergence of Filipinas and their renewed role in society. On June 18,
1960, the Bureau of Women and Minors was created under the Department of Labor, with
the purpose of protecting the welfare of working women and minors. In same decade,
Filipina actresses Vilma Santos and Nora Aunor were discovered, who eventually became
superstars of their generation and beyond, undoubtedly shaping the landscape of film
industry in the years that followed.
It was also during the 60s when the Filipiniana
dress was popularized by former first lady
Imelda Marcos, which later became a notable
fashion statement
Nothing would have been a better way
to cap off the decade than another first
for the country. In 1969,Gloria Diaz
won the first-ever Miss Universe
crown for the Philippines.
2.3. The 1970s
This time marked significant milestones for the country that
highly influenced and shaped the society that we have today.
It was opened by the visit of Pope Paul VI in 1970, making
him the first-ever leader of the Catholic Church to set foot
here.
President Ferdinand Marco's declaration of Martial Law in
1972 fueled political awakening among Filipinos during that
time.
Meanwhile, Filipina beauties continued to shine brightly as
Aurora Pijuan bagged the Miss International title in 1970 ,
followed by our second Miss Universe crown Margie Moran
in 1973
2.4. The 1980s
It was an era of breakthroughs and novel ideas. Filipinos were highly
creative at this point in time. Not only was there an overwhelming need to
express long-buried sentiments, there was also an equally vast freedom to
do so, especially after the restoration of democracy. Noel Cabangon and the
rest of his band Buklod emerged in the local music scene with socio-
poitical-cultural hits such as "Tatsulok" and "Kanlungan."
Proudly local shows like Batibot, That's Entertainment, Ipaglaban
Mo! and Magandang Gabi Bayan were easily identifiable for Filipinos, too.
Films such as Himala starring Nora Aunor, set the bar higher for local
cinema
It was also in this decade that the country's first transit
system, the Light Rail Transit (LRT) 1 was built. These
development rooted in originality spurred the Filipinos
on to the next decade
2.5. The 1990s
After witnessing the breakthroughs of the past decade, Filipino
creativity continued to be the focal point of the 1990s, especially as
the Original Pinoy Music flourished. One of the most prominent acts
of the decade was Master Rapper Francis Magalona. His ground
breaking hit "Mga Kababayan Ko" in 1990 served as the fou
ndation of Filipino rap music, proving that patriotic anthems can
come in different forms.
Despite the calamities that occurred,

like the Luzon earthquake in 1990
Several acts also followed suit, including and the eruption of Mt. Pinatubo in
legendary alternative rock band Eraserheads, 1991, the Filipino spirit remained
who wrote "Para sa Masa" in 1997, sung by resilient with music as its sanctuary
various artists including Noel Cabangon,
Barbie Almalbis, Ebe Dancel, and YaelYuzon
to name a few
2.6. The 2000s
The 2000s were a great time for Philippine pop culture. Asianovelas have
become a staple of every channel's daily programming. Following the trend,
local TV networks started remaking some of the popular shows because of
their huge following;
Today's biggest celebrities also came from reality and talent competition
programs in the 2000s like Pinoy Big Brother, Starstruck, and Star Circle
Quest. This notable decade also started bizarre makeup and beauty trends.
Crimped hair and chunky highlights were everyone's favorite hairstyles. Thin
eye-brows, glossy lipsticks, colorful eyeshadows, and dark eyeliners was the
decade's version of makeup on fleek. By the 2000s people turned to Korean
music and television for style and beauty trends and long straight hair became
popular
References:
● https://www.bing.com/ck/a?!
&&p=0d2081355f3eabf4JmltdHM9MTY3NjkzNzYwMCZpZ3VpZD
0zZjA1ZDc1OS0yMDc2LTY0ZDEtMGI0NS1jNWYxMjFlYjY1ZG
QmaW5zaWQ9NTE2NA&ptn=3&hsh=3&fclid=3f05d759-2076-
64d1-0b45-
c5f121eb65dd&psq=introduction+to+philippine+popular+culture&u=
a1aHR0cHM6Ly9lbGVhcm5pbmcudnN1LmVkdS5waC9wbHVnaW
5maWxlLnBocC8zMTQ5NTQvbW9kX3Jlc291cmNlL2NvbnRlbnQv
My9Nb2R1bGUlMjAxJTIwMS4xLnBkZg&ntb=1
● History and Evolution of Philippine Popular Culture | PDF | Philippin
es (scribd.com)
● Philippine Popular Culture - Philippine Popular Culture Popular cultu
re can be traced back to the -
Studocu
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PHILIPPINE

The popularity of a person, a phenomenon, a thing, an event, or a

03 What are the

Before you start the whole course, it is necessary that you

The Zeitgeist ( /ˈzaɪtɡaɪst/ ;[1] spirit of the age or spirit of the

During this decade, the Philippines

Despite the calamities that occurred,

CREDITS: This presentation template was created by

Please keep this slide for attribution

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