The Speech Writing Process

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THE SPEECH

WRITING PROCESS
Objectives:
•To explain the speech writing process
•To illustrate the speech writing process
The speech 1. Conducting an audience analysis
2. Determining the purpose of the
writing speech
process 3. Selecting a topic
4. Gathering data

Selecting a speech pattern


Preparing an outline
Editing and/or Creating the body of the
speech
revising Preparing the introduction
Rehearsing Preparing the conclusion
1. Conducting an Audience Analysis
• entails looking into the profile of your target audience. This is done so you can
tailor-fit your speech content and delivery to your audience. The profile
includes the following information.
a. demography (age range, male-female ratio, educational background and affiliations
or degree program taken, nationality, economic status, academic or corporate designations)
b. situation (time, venue, occasion, and size)
c. psychology (values, beliefs, attitudes, preferences, cultural and racial ideologies, and
needs)
2. The purpose of the speech
• An informative speech provides the audience with a clear
understanding of the concept or idea presented by the speaker.
• An entertainment speech provides the audience with amusement.
• A persuasive speech provides the audience with well-argued ideas
that can influence their own beliefs and decisions.
3. Selecting a topic
The topic is your focal point of your speech, which can be
determined once you have decided on your purpose. If you are free
to decide on a topic, choose one that really interests you. There are a
variety of strategies used in selecting a topic, such as using your
personal experiences, discussing with your family members or
friends, free writing, listing, asking questions, or semantic webbing.
• Narrowing down a topic means making your main idea
more specific and focused. The strategies in selecting a
topic can also be used when you narrow down a topic. In
the example below, “Defining and developing effective
money management skills of Grade 11 students” is the
specific topic out of a general one, which is “Effective
money management.”
General Purpose To inform
Specific purpose To inform Grade 11 students on the
importance of effective money
management
Topic Financial literacy or effective money
management
Narrowing a topic Developing an effective money
management of Grade 11 students

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