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HAIRDRESSING

This document presents the research title "Level of Costumer's Satisfaction on the Services Rendered by the Beauty Parlors in Barangay Topland, Koronadal City". The introduction discusses how beauty salons provide various services to enhance physical appearance, but not all gain customer satisfaction. The study aims to determine customer satisfaction levels regarding haircuts, rebonding, massages, manicures, prices, marketing strategies, and ventilation at beauty parlors in Barangay Topland. A purposive sampling method will be used to collect questionnaire and interview data from beauty parlor customers, which will be analyzed using mean scores and SPSS to determine satisfaction levels.

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266 views15 pages

HAIRDRESSING

This document presents the research title "Level of Costumer's Satisfaction on the Services Rendered by the Beauty Parlors in Barangay Topland, Koronadal City". The introduction discusses how beauty salons provide various services to enhance physical appearance, but not all gain customer satisfaction. The study aims to determine customer satisfaction levels regarding haircuts, rebonding, massages, manicures, prices, marketing strategies, and ventilation at beauty parlors in Barangay Topland. A purposive sampling method will be used to collect questionnaire and interview data from beauty parlor customers, which will be analyzed using mean scores and SPSS to determine satisfaction levels.

Uploaded by

Himari-chan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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RESEARCH TITLE:

LEVEL OF COSTUMER’S SATISFACTION ON THE


SERVICES RENDERED
 
BY THE BEAUTY PARLORS IN BARANGAY
TOPLAND, KORONADAL CITY
 
CHAPTER 1.INTRODUCTION

Every morning, people have different rituals of beautifying


personally. It involves the daily shower and shave, the
weekly nail trim and the monthly haircut. Beauty salon is
an establishment that can provide and offer services for
both men and women in enhancing their physical image.
It offers various services like haircut, hair treatment, foot
care and spa, manicure, pedicure etc. However, not all
beauty salon can easily gain customers and increase
profit due to the lack of information that should from
their target individuals (Sena, 2014).
CHAPTER 1.INTRODUCTION

 Thousands of beauty care service providers have


arrived all over the country in the last decade. The
beauty salon industry started to enter the business
world hence, customer satisfaction is affected. In
order to comprehend the booming industry,
understanding the perceptions of the customers is
essential to maintain its quality of giving service
(Akter, 2008).
CHAPTER 1.INTRODUCTION

 In the Philippines, some beauty salon owners had a


problem with the satisfaction customers. The ‘Shawie
Beauty Salon’ in Lipa City is a famous beauty parlour
because of its ambiance and affordable price. Even so,
their consumers are not satisfied of the quality of the
service they offer (e.g. straightening the new colored hair
aftermaths hair damage). The satisfaction of customers
towards the type of equality of service will be one of the
ways to know the number of target individuals who will
patronage the establishment (Kolter,2009).
CHAPTER 1.STATEMENT OF THE
PROBLEM
 The general objective of this research is to determine the level of Customer’s Satisfaction
on the Services Rendered by the Beauty Parlors in Barangay Topland, Koronadal City
 Specifically, this research aims to answer the following:
 1. What is the socio-demographic profile of the respondents in terms of
 (a) Age, (b) Gender, (c) Religion, (d) Civil Status, (e) Employment Status, (f) Occuptonal?
 2. What is the level of customer’s satisfaction on the services rendered by the beauty
parlors in terms of
 (a) haircut, (b) Rebonding, (c) Massage, (d) Manicure, (e) Price, (f) Marketing Strategies,
used, and (g) Ventilation?
 3. What are the perceptions of the respondents toward the services rendered by the
beauty parlors?
CHAPTER 1.SIGNIFICANCE OF THE STUDY

 To Customers-
 To Government-
 To Parents-
 To School-
 To Student-
 To Teacher-
 To Barangay-
CHAPTER 2.CONCEPTUAL FRAMEWORK
CHAPTER 3.RESEARCH METHOLOGY

 DESCRIPTIVE RESEARCH DESIGN


 QUANTITATIVE RESEARCH DESIGN
CHAPTER 3.SAMPLING TECHNIQUES

 The purposive sampling technique.


CHAPTER 3.RESPONDENTS

 Respondents were purposely selected particularly


those who were in Beauty Parlor Customers of
Barangay Topland.
CHAPTER 3.SOURCE OF DATA

 The researcher will provide the questionnaires to


customers who were in Beauty Parlor because of their
involvement in this research. The handling of
questionnaire will be done personally by the
researchers and facilitated by the customers of
responses. This procedure also enabled the
researcher to conduct interview at the same time
consecutively. The researchers collected the answered
questionnaire.
CHAPTER 3.STATISTICAL TREATMENT

 To determine the level of Customers Satisfaction of


the control and descriptive groups in their differences
in customers of beauty parlor, this research used the
mean score of the customers. The researchers used
the SPSS tool to solve the percentage of the data
gathered.

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