Gender and Society

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Analysis on the comparison

0f gender and socialization
Between “then” and “now”
In Mass Media
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MASS MEDIA
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Forms of Mass Media

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GENDER AND SOCIALIZATION

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MA’AM KALUY-I AMONG GRADO

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MASS MEDIA
@gender&society
The term mass media refers to a medium of communication that is

designed to reach the mass of the people.
The key function of mass media is to communicate various messages

through television, movie, advertising, radio, the internet, magazine,
and newspaper.
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Forms of Mass Media
@gender&society
Mass media can come in many forms. These forms can subdivides into
two groups:
• Print Media: these includes newspaper, magazines, books, ect.

• Electronic Media: this includes radio, television, internet, video
games ect.
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What does this have to do with

gender socialization?
Gender and Socialization
@gender&society
Gender socialization is the process by which individuals are taught to

behave as acceptable males and females in society. Although people are
biologically male or female, their behavior is either feminine or
masculine. These difference in behavior are culturally created.
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Forms of Mass Media
@gender&society
The mass media plays a major role in the process of gender socialization
because it bombards individuals with idea and images of what men and
women are supposed to be.
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Print Media and

Gender Socialization
MAGAZINES
@gender&society
Obvious examples of gender socialization can be found in magazines.

Magazines that are targeted at woman are markedly different than those
that seeks a male audience.
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Magazines Before
@gender&society
Woman’s magazines focus on looking pretty and staying skinny and finding better
ways to connect with your man; men’s magazine focus on sports, news, ambitions, and
staying in shape.
Magazines Now
@gender&society
Magazine are now more versatile and not bound to any clothing standard
for man and women.
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Electronic Media and

Gender Socialization
TELEVISION
@gender&society
Television shows and movies lays a major role in reinforcing typical

gender stereotypes. They constantly remind the public of what a men and
women are required to be.
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”THEN”
@gender&society
Men are supposed to be strong and “superior” in intellect while women are weak and
dependent.
“NOW”
@gender&society
Now, woman are capable of more than just cooking or house works; they can also do
what other men can do. There are also some male characters shown in the video as soft
spoken man who are respectful to women, less aggressive and portrayed as warm and
floppy.
INTERNET
@gender&society
Internet has a great influence on young people even on the elderly

because it is huge network that could reach the mass of the people. The
images, messages and videos produced by media or on the internet
strongly influence how people understand the world. From early
childhood, gender stereotypes presented in media play a key role of
gender socialization.
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“THEN”
@gender&society
Women have been portrayed in media in less dominant or powerful roles than
men. Men have been portrayed as more aggressive or violent than women. They
also taught women and men on what they should wear and act according to their
gender.
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“NOW”
@gender&society
Women now portrayed as more confident, dominant, stronger, that they

can also lead. Some men, on the other hand are still portrayed as
aggressive and strong; but other men have seen also more confident on
what and/or how they feel and their emotions. In addition, some of them
are more confident on how they should behave or act.
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EXAMPLES
@gender&society
SEVENTEEN THE BOYZ ENHYPEN Song Dongpyo

Boo Seungkwan Choi Canhee Kim Sunoo Mirae
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See what's happening in

the room right now.

Analysis on the comparison

Forms of Mass Media

GENDER AND SOCIALIZATION

MA’AM KALUY-I AMONG GRADO

The term mass media refers to a medium of communication that is

The key function of mass media is to communicate various messages

• Print Media: these includes newspaper, magazines, books, ect.

Show this thread NEXT TO PRESENTATION

What does this have to do with

Gender socialization is the process by which individuals are taught to

Print Media and

Obvious examples of gender socialization can be found in magazines.

Electronic Media and

Television shows and movies lays a major role in reinforcing typical

Internet has a great influence on young people even on the elderly

Women now portrayed as more confident, dominant, stronger, that they

SEVENTEEN THE BOYZ ENHYPEN Song Dongpyo

Thank you, see you on

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