CKY Module 2 EM
CKY Module 2 EM
CKY Module 2 EM
• There are basic, yet vital questions that you can ask
yourself about product development. When you find
acceptable answers to these, you may now say that you
are ready to develop a product and/or render services:
• 1. For whom are the product services aimed at?
• 2. What benefits will the customers expect from it?
• 3. How will the product differ from the existing brand?
From its competitor?
Product Development
• Likewise, needs and wants of the people within an area should also be
taken into big consideration. Everyone has his/her own needs and
wants. However, everyone has different concepts of needs and wants.
Needs in business are important things that every individual cannot
live without in a society. These include:
• 1. basic commodities for consumption;
• 2. clothing and other personal belongings;
• 3. shelter, sanitation and health; and
• 4. education.
Product Development