Media & Information Literacy: Quarter 2 - Module 1

MEDIA & INFORMATION
LITERACY
QUARTER 2 – MODULE 1
OPPORTUNITIES AND CHALLENGES
IN MEDIA AND INFORMATION
Most Essential Learning Competencies
Identify the similarities and differences between and among

media literacy, information literacy, and technology literacy
QUARTER 2 – MODULE 1
OPPORTUNITIES AND CHALLENGES IN MEDIA AND
INFORMATION
LESSON OBJECTIVES
AFTER GOING THROUGH THIS MODULE, YOU ARE EXPECTED TO :
✓ DETERMINE HOW MEDIA AND INFORMATION AFFECT

CHANGE IN SOCIETY;
✓ IDENTIFY THE ADVANTAGES AND DISADVANTAGES OF THE
INTERNET IN A GIVEN CONTEXT; AND
✓ GIVE AN ISSUE THAT SHOWS THE POWER OF MEDIA AND
INFORMATION TO AFFECT CHANGE.
OPPORTUNITY
POSITIVE EFFECT
CHALLENGES
RISK, THREATS OR NEGATIVE EFFECT
POWER
AUTHORITY, INFLUENCE
OPPORTUNITY
Is a set of situations that makes possible to do
something.
1. Economy
2. Education
3. Social
4. Political
5. News Around the Clock
6. The Impact of Polls
7. Direct Interaction With Politicians
8. Demographics and Targeting
OPPORTUNITY
1. Economy
A free and independent press can provide information and monitoring
to the economic policy development process leading to more effective
economic policies
Media improves the efficiency of the economy by providing actors
more and better information with which make decisions and
improving stability.
Media enhances political coordination in the development of sound
economic policy
OPPORTUNITY
2. Education
In Sites Using Video
Online digital video has become a compelling tool for educational
representation and students use it in their projects: teachers and pre-
service teachers use it to study pedagogy; and researchers use it for
capturing and examining how learning happens, as they unfold.
OPPORTUNITY
3. Social
Media of today is playing an outstanding role in creating and shaping
of public opinion and strengthening of society.
Media is the sword arm of democracy.
Media acts as watchdog to protect public interest against malpractice
and create public awareness.
OPPORTUNITY
4. Political
Social media, in particular, is now a serious factor in political
campaigns and in the way people think about issues.
Candidates and their supporters constantly post their views on
Facebook and Twitter.
Each party has its own pages, from which it broadcasts propaganda
and requests for donations.
OPPORTUNITY
5. News Around the Clock
One of the ways that social media has transformed politics is the
sheer speed at which news, poll results and rumors are shared.
Whereas in the pre-internet days, people had to wait for the next
newspaper or TV news show to get the latest information, online
news is a 24/7 phenomenon.
This means that you get all of the latest trending news stories and
opinions shared by your friends whenever you log on.
OPPORTUNITY
6. The Impact of Polls
As with other types of political news, the internet has greatly
increased the number of poll result as we see each day.
Polls results have a big influence on elections. This is true even if
they are flawed. A poll can be a self-fulfilling prophecy.
When people are posting the latest poll results on social media
throughout the day, there’s a great deal of pressure on candidates to
pull ahead of their opponents.
OPPORTUNITY
7. Direct Interaction With Politicians
One of the positive effects that social media has on politics is the
opportunity for voters to interact more easily with candidates and
elected officials
With modern technology, it’s now possible to attend virtual events
where you can participate in live streaming events and interact with
politicians and candidates.
OPPORTUNITY
8. Demographics and Targeting
Targeting is used throughout the advertising industry to make sure
that ads and messages reach the right audience.
Just as advertisers on Facebook are able to use analytics and targeted
advertising, so can candidates and politicians.
CHALLENGES
It is something new and difficult which requires
great effort and determination. It includes:
1. Illegal Content
2. Cybercrime
3. Copyright
4. Infringement
5. Identity Theft
CHALLENGES
1. Illegal Content
It’s any type of content that could be damaging to young people,
including: real or simulated violence sexually explicit content illegal
images of child sexual abuse content promoting hate based on race,
religion or sexual preference content instructing or promoting crime
or violence content promoting violent extremism content that
advocates unsafe behavior like extreme dieting or drug taking the use
of a computer as an instrument to further illegal ends.
CHALLENGES
2. Cybercrime
Criminal activity or a crime that involves the Internet, a computer
system or a computer technology.
CHALLENGES
3. Copyright Infringement
It is the use of works protected by copyright law without permission,
infringing certain exclusive rights granted to the copyright holder,
such as the right to reproduce, distribute, display or perform the
protected work, or to make derivative works.
CHALLENGES
4. Identity Theft
It is the deliberate use of someone else's identity, usually as a method
to gain a financial advantage or obtain credit and other benefits in the
other person's name, and perhaps to the other person's disadvantage
or loss.
POWER
'Media power' means here the concentration of symbolic
power in media institutions, particularly those of
television, radio and the press
1. Business Strategy
2. Banks of the Future
3. Health Care & Public Health
POWER
1. Business Strategy
It’s a trend that is already spreading to businesses beyond the
newsroom, whether it be because of digital marketing or new
customer service communication channels.
POWER
2. Business of the Future
Social media is transforming banking relationships in very
significant ways, from improving customer service to
allowing users to send money to others via online platforms.
New financial technology companies are using social media to
help people simply open a bank account. Social media can
even impact your ability to get a loan.
POWER
3. Health Care & Public Health
Social media has been responsible for relevant changes in
both personal and community health, especially by making it
easier for large numbers of people to rapidly share
information.
Looking back on the opportunities and power of media
presented above, we can conclude that technology
becomes a very powerful in almost all aspect of human
living and society.
However, challenges in regards with its use are also
lurking in every corner.
With these, responsible use media should always be
taken into consideration.

Media & Information Literacy: Quarter 2 - Module 1

Uploaded by

Copyright:

Available Formats

Media & Information Literacy: Quarter 2 - Module 1

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Media & Information Literacy: Quarter 2 - Module 1

Uploaded by

Copyright:

Available Formats

MEDIA & INFORMATION

Identify the similarities and differences between and among

✓ DETERMINE HOW MEDIA AND INFORMATION AFFECT

You might also like